[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-steel-cut-oats":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":220,"demand":225,"seasonality":482,"brandShare":495,"products":517,"feedback":650,"searchTerms":779,"related":804,"lastUpdated":166},"86e2d46b-e275-40db-a34d-ce0bbc00e7ba","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":135,"signals":169,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":121,"avgSellerAgeDays":128,"top20ClickShare":177,"top20BrandShare":177,"primePct":178,"oosRate":179},59887,82741,1.2293,-0.3568,0.0898,0.7526,0.9289,4.55,357,8.06,2.01,20.16,13,10000,0.6923,0.0003,0,"steel cut oats","steel-cut-oats","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fsteel-cut-oats","Breakfast Cereal","2026-07-23T22:43:42.581618+00:00",8,10,[170],"low_review_barrier",9,8000,250,500,64480,80600,1,0.9231,0.0577,{"score":181,"verdict":182,"components":183},36,"skip",[184,189,192,196,199,202,205,210,213,216],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",15,0.15,59886.94,{"key":190,"score":191,"weight":187,"raw":148},"growth",7,{"key":193,"score":194,"weight":195,"raw":149},"conversion",83,0.1,{"key":197,"score":198,"weight":187,"raw":150},"competition",21,{"key":200,"score":201,"weight":195,"raw":151},"brandShare",18,{"key":203,"score":204,"weight":195,"raw":152},"qualityGap",33,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",82,0.05,357.46,{"key":211,"score":212,"weight":195,"raw":160},"returns",100,{"key":214,"score":215,"weight":208,"raw":154},"avgPrice",22,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",28,0.28429752066115704,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":481},[227,230,233,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,446,449,452,455,458,460,463,466,469,472,475,478],{"week":228,"volume":229},"2024-12-01",1368,{"week":231,"volume":232},"2024-12-08",1558,{"week":234,"volume":229},"2024-12-15",{"week":236,"volume":237},"2024-12-22",1334,{"week":239,"volume":240},"2024-12-29",900,{"week":242,"volume":243},"2025-01-05",1490,{"week":245,"volume":246},"2025-01-12",2006,{"week":248,"volume":249},"2025-01-19",2102,{"week":251,"volume":252},"2025-01-26",2402,{"week":254,"volume":255},"2025-02-02",1586,{"week":257,"volume":258},"2025-02-09",1658,{"week":260,"volume":261},"2025-02-16",1540,{"week":263,"volume":264},"2025-02-23",1224,{"week":266,"volume":267},"2025-03-02",1330,{"week":269,"volume":270},"2025-03-09",2502,{"week":272,"volume":273},"2025-03-16",2073,{"week":275,"volume":276},"2025-03-23",1429,{"week":278,"volume":279},"2025-03-30",1438,{"week":281,"volume":282},"2025-04-06",1086,{"week":284,"volume":285},"2025-04-13",1311,{"week":287,"volume":288},"2025-04-20",1185,{"week":290,"volume":291},"2025-04-27",1152,{"week":293,"volume":294},"2025-05-04",1170,{"week":296,"volume":297},"2025-05-11",1183,{"week":299,"volume":300},"2025-05-18",1069,{"week":302,"volume":303},"2025-05-25",971,{"week":305,"volume":306},"2025-06-01",1130,{"week":308,"volume":297},"2025-06-08",{"week":310,"volume":311},"2025-06-15",1051,{"week":313,"volume":314},"2025-06-22",863,{"week":316,"volume":317},"2025-06-29",1013,{"week":319,"volume":320},"2025-07-06",931,{"week":322,"volume":323},"2025-07-13",1054,{"week":325,"volume":326},"2025-07-20",984,{"week":328,"volume":329},"2025-07-27",1059,{"week":331,"volume":332},"2025-08-03",969,{"week":334,"volume":335},"2025-08-10",1394,{"week":337,"volume":338},"2025-08-17",1256,{"week":340,"volume":341},"2025-08-24",1286,{"week":343,"volume":344},"2025-08-31",1396,{"week":346,"volume":347},"2025-09-07",1419,{"week":349,"volume":350},"2025-09-14",1424,{"week":352,"volume":353},"2025-09-21",1495,{"week":355,"volume":356},"2025-09-28",1529,{"week":358,"volume":359},"2025-10-05",1475,{"week":361,"volume":362},"2025-10-12",1634,{"week":364,"volume":365},"2025-10-19",1693,{"week":367,"volume":368},"2025-10-26",1434,{"week":370,"volume":371},"2025-11-02",1582,{"week":373,"volume":374},"2025-11-09",1616,{"week":376,"volume":377},"2025-11-16",1553,{"week":379,"volume":380},"2025-11-23",1653,{"week":382,"volume":383},"2025-11-30",1507,{"week":385,"volume":386},"2025-12-07",1433,{"week":388,"volume":389},"2025-12-14",1585,{"week":391,"volume":392},"2025-12-21",1721,{"week":394,"volume":395},"2025-12-28",1446,{"week":397,"volume":398},"2026-01-04",1718,{"week":400,"volume":401},"2026-01-11",2342,{"week":403,"volume":404},"2026-01-18",2286,{"week":406,"volume":407},"2026-01-25",2801,{"week":409,"volume":410},"2026-02-01",2222,{"week":412,"volume":413},"2026-02-08",2313,{"week":415,"volume":416},"2026-02-15",2451,{"week":418,"volume":419},"2026-02-22",2349,{"week":421,"volume":422},"2026-03-01",1963,{"week":424,"volume":425},"2026-03-08",1992,{"week":427,"volume":428},"2026-03-15",1935,{"week":430,"volume":431},"2026-03-22",1677,{"week":433,"volume":434},"2026-03-29",1182,{"week":436,"volume":437},"2026-04-05",1646,{"week":439,"volume":440},"2026-04-12",1551,{"week":442,"volume":443},"2026-04-19",1704,{"week":445,"volume":344},"2026-04-26",{"week":447,"volume":448},"2026-05-03",1568,{"week":450,"volume":451},"2026-05-10",1519,{"week":453,"volume":454},"2026-05-17",1541,{"week":456,"volume":457},"2026-05-24",1473,{"week":459,"volume":297},"2026-05-31",{"week":461,"volume":462},"2026-06-07",1384,{"week":464,"volume":465},"2026-06-14",1259,{"week":467,"volume":468},"2026-06-21",1402,{"week":470,"volume":471},"2026-06-28",1270,{"week":473,"volume":474},"2026-07-05",1194,{"week":476,"volume":477},"2026-07-12",1111,{"week":479,"volume":480},"2026-07-19",1181,false,[483,484,485,486,487,488,489,490,491,492,493,494],1.4199347538053861,1.2705463887348247,1.1607244099340606,0.9134717600295804,0.8595259615318775,0.7769372718993722,0.7111207951474174,0.8348524064830222,0.9716868490786961,1.0328002711530166,1.0481697171381033,0.9357843237950468,{"top":496,"otherBrandCount":515,"otherClickShare":516},[497,500,503,506,509,512],{"brand":498,"clickShare":499},"Minton & Donello",0.3347,{"brand":501,"clickShare":502},"Bob's Red Mill",0.3084,{"brand":504,"clickShare":505},"yourhealthstore",0.145,{"brand":507,"clickShare":508},"Buy Whole Foods Online",0.0724,{"brand":510,"clickShare":511},"Wholefood Earth",0.0683,{"brand":513,"clickShare":514},"NOW",0.0357,2,0.035499999999999976,[518,529,540,551,562,572,582,592,600,610,621,629,638],{"asin":519,"title":520,"brand":498,"imageUrl":521,"price":522,"rating":523,"reviews":524,"clickShare90":525,"clickShare360":526,"launchDate":527,"amazonUrl":528},"B0DXQPP615","Minton & Donello Pinhead Oatmeal 1kg - Traditional Steel Cut Oats High In Fibre Natural Ingredients for Breakfast Baking & Cooking Hearty Texture Filling Slow Release Energy Oatmeal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cToIL7vOL.jpg",3.49,4.6,140,0.3162,0.1841,"2024-04-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DXQPP615",{"asin":530,"title":531,"brand":501,"imageUrl":532,"price":533,"rating":534,"reviews":535,"clickShare90":536,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B01I7Y58G6","Bobs Red Mill - Gluten Free Organic Steel Cut Oats 680g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Fujz+Ad3L.jpg",9.88,4.8,1108,0.1936,0.1106,"2024-05-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01I7Y58G6",{"asin":541,"title":542,"brand":501,"imageUrl":543,"price":544,"rating":545,"reviews":546,"clickShare90":547,"clickShare360":548,"launchDate":549,"amazonUrl":550},"B07FWBNMT2","Bobs Red Mill Steel Cut Oats 1.53kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41N2sUdLHuL.jpg",15.91,4.4,263,0.0856,0.1543,"2021-08-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07FWBNMT2",{"asin":552,"title":553,"brand":504,"imageUrl":554,"price":555,"rating":556,"reviews":557,"clickShare90":558,"clickShare360":559,"launchDate":560,"amazonUrl":561},"B089NY5TM4","yourhealthstore Whole Grain Gluten Free Steel Cut Oats 1kg Made from British Oats light brown 1 kg (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mawLq-RVL.jpg",6.86,4.5,383,0.0848,0.1595,"2020-06-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB089NY5TM4",{"asin":563,"title":564,"brand":507,"imageUrl":565,"price":566,"rating":567,"reviews":568,"clickShare90":508,"clickShare360":569,"launchDate":570,"amazonUrl":571},"B0BH4FKMHZ","Organic Oatmeal Pinhead 1kg (BWFO)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51mViTVwTiL.jpg",2.31,4.7,96,0.0318,"2022-10-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BH4FKMHZ",{"asin":573,"title":574,"brand":504,"imageUrl":575,"price":576,"rating":523,"reviews":577,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B07NJ6V6VF","yourhealthstore Whole Grain Gluten Free Steel Cut Oats 500g Made from British Oats","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IyonLDsWL.jpg",5.97,242,0.0602,0.0929,"2019-02-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07NJ6V6VF",{"asin":583,"title":584,"brand":510,"imageUrl":585,"price":586,"rating":556,"reviews":587,"clickShare90":588,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B08GDCKT5H","Whole Food Earth Pinhead Oatmeal Coarse Stabilised 2 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41j5HIiVxCL.jpg",8.4,243,0.0502,0.0875,"2020-08-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08GDCKT5H",{"asin":593,"title":594,"brand":513,"imageUrl":595,"price":156,"rating":556,"reviews":596,"clickShare90":514,"clickShare360":597,"launchDate":598,"amazonUrl":599},"B0B34SDFS6","Now Foods Organic Steel Cut Oats 907g Soy Free Vegan Non-GMO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51g1RVI-fhL.jpg",68,0.0398,"2022-12-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B34SDFS6",{"asin":601,"title":602,"brand":501,"imageUrl":603,"price":604,"rating":545,"reviews":605,"clickShare90":606,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B07C9KS3DM","Bobs Red Mill Steel Cut Oats 680 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M34--fhWL.jpg",8.56,1088,0.0292,0.0205,"2018-07-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07C9KS3DM",{"asin":611,"title":612,"brand":613,"imageUrl":614,"price":615,"rating":534,"reviews":616,"clickShare90":617,"clickShare360":618,"launchDate":619,"amazonUrl":620},"B0F4Y59X2D","Chiquo Pinhead Oatmeal 2kg | Steel Cut Oats | 100% Whole Grain | No Additives Vegan & Vegetarian Friendly | GMO Free | Bulk Pantry Staple for Porridge & Baking","CHIQUO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dKxjasBML.jpg",8.09,34,0.0195,0.0088,"2025-04-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4Y59X2D",{"asin":622,"title":623,"brand":498,"imageUrl":624,"price":155,"rating":556,"reviews":524,"clickShare90":625,"clickShare360":626,"launchDate":627,"amazonUrl":628},"B0DCGG2JLB","Minton & Donello Pinhead Oatmeal 500g High Fibre Low Fat Oats Great for Porridge Flapjacks Satisfying Breakfast Bowls & Everyday Cooking","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412HQF3Lr6L.jpg",0.0185,0.016,"2024-08-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DCGG2JLB",{"asin":630,"title":631,"brand":510,"imageUrl":632,"price":633,"rating":523,"reviews":634,"clickShare90":635,"clickShare360":636,"launchDate":590,"amazonUrl":637},"B08GDH3NP3","Whole Food Earth Pinhead Oatmeal Coarse Stabilised 1 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41j2U5L0SpL.jpg",5.61,468,0.0181,0.0629,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08GDH3NP3",{"asin":639,"title":640,"brand":641,"imageUrl":642,"price":643,"rating":644,"reviews":645,"clickShare90":646,"clickShare360":647,"launchDate":648,"amazonUrl":649},"B00DQ5HZGI","Flahavans Pinhead Oatmeal","Flahavan's","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514vMGMLtHL.jpg",7.51,4.3,374,0.0159,0.0313,"2013-01-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00DQ5HZGI",{"love":651,"hate":721,"returnReasons":776},[652,659,666,673,680,686,693,700,707,714],{"topic":653,"percentOfMentions":654,"verbatims":655},"Quality-Overall",0.2214,[656,657,658],"Excellent product","Appear very good quality","Great oatmeal, great quality",{"topic":660,"percentOfMentions":661,"verbatims":662},"Taste-Overall",0.18359999999999999,[663,664,665],"they tasted delicious","Absolutely delicious","for health benefits. plus it's yummy",{"topic":667,"percentOfMentions":668,"verbatims":669},"Value For Money",0.09029999999999999,[670,671,672],"worth it","Good value","Excellent value for money",{"topic":674,"percentOfMentions":675,"verbatims":676},"Cooking Instructions",0.0553,[677,678,679],"also great for including in several recipes","It cooks well","Easy and quick to cook",{"topic":681,"percentOfMentions":682,"verbatims":683},"Flavor",0.049100000000000005,[684,685,664],"theres a distinctive nutty type flavour","Great flavour and easy to cook",{"topic":687,"percentOfMentions":688,"verbatims":689},"Texture\u002FConsistency-Overall",0.0464,[690,691,692],"I like the texture","They result in a creamier consistency","Great taste and texture",{"topic":694,"percentOfMentions":695,"verbatims":696},"Nutritional Content",0.043899999999999995,[697,698,699],"They have many wholegrain health benefits","Bob's gluten free smoothie","for me its great for the added protein",{"topic":701,"percentOfMentions":702,"verbatims":703},"Advertised Vs Actual Product",0.041100000000000005,[704,705,706],"Exactly what I want","As described and as advertised","Is exactly as described",{"topic":708,"percentOfMentions":709,"verbatims":710},"Baking",0.0356,[711,712,713],"Excellent value,good taste on its own and great as a filler for baking, quality I was blown away with, portion wise it's a reasonable amount, cooking time is average","It cooks into a filling, wholesome bowl and holds its structure well compared to more processed oat varieties","Great for homemade granola recipes",{"topic":715,"percentOfMentions":716,"verbatims":717},"Vegan\u002FOrganic",0.0209,[718,719,720],"GMO Free","No Additives, Vegan & Vegetarian Friendly","Note that word, Organic",[722,728,734,741,748,754,758,761,767,772],{"topic":674,"percentOfMentions":723,"verbatims":724},0.1394,[725,726,727],"Take to much time to cook","cook take little time","Slower to cook too",{"topic":667,"percentOfMentions":729,"verbatims":730},0.0795,[731,732,733],"Crazy expensive","a bit pricey","Expensive",{"topic":735,"percentOfMentions":736,"verbatims":737},"Size-Overall",0.0472,[738,739,740],"It's a big bag","Its more like small","The milled oats are too large",{"topic":742,"percentOfMentions":743,"verbatims":744},"Hard Feel",0.046900000000000004,[745,746,747],"much more hard and chunky","Does not produce a soft smooth porridge","Never really softens",{"topic":687,"percentOfMentions":749,"verbatims":750},0.0378,[751,752,753],"the texture is different","I understand that not all people will love the different texture","chunky texture rather than anything soft or mushy",{"topic":755,"percentOfMentions":647,"verbatims":756},"Smell",[757],"don't smell good",{"topic":660,"percentOfMentions":647,"verbatims":759},[760],"They are bland",{"topic":762,"percentOfMentions":763,"verbatims":764},"Ease Of Use",0.026000000000000002,[765,766],"The only annoyance is the resealable opening can be difficult to close","They are not particularly convenient",{"topic":768,"percentOfMentions":769,"verbatims":770},"Ease Of Chewing\u002FSwallowing",0.015600000000000001,[771],"some may note a more chewy form of oats",{"topic":773,"percentOfMentions":769,"verbatims":774},"Thickness",[775],"which is very thin",[777],{"reason":778,"pct":177},"Certifications",[780,784,789,794,799],{"term":162,"volume":781,"growthQoq":782,"conversionRate":783},47965,-0.3751,0.0917,{"term":785,"volume":786,"growthQoq":787,"conversionRate":788},"steel cut oats organic",16781,-0.2318,0.0776,{"term":790,"volume":791,"growthQoq":792,"conversionRate":793},"steel-cut oats",9865,-0.3974,0.0498,{"term":795,"volume":796,"growthQoq":797,"conversionRate":798},"organic steel cut oats",3945,-0.4036,0.0649,{"term":800,"volume":801,"growthQoq":802,"conversionRate":803},"steel cut oats organic uk",4185,-0.4837,0.0886,[805,812,817,823,828,834],{"title":806,"href":807,"score":808,"verdict":809,"marketSize":810,"growth90":811},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":813,"href":814,"score":808,"verdict":809,"marketSize":815,"growth90":816},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":818,"href":819,"score":808,"verdict":820,"marketSize":821,"growth90":822},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":824,"href":825,"score":808,"verdict":820,"marketSize":826,"growth90":827},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":829,"href":830,"score":831,"verdict":820,"marketSize":832,"growth90":833},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":835,"href":836,"score":831,"verdict":820,"marketSize":837,"growth90":838},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]