---
title: "Steak — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/steak"
last_updated: "2026-07-31T06:29:28.167Z"
locale: en
meta:
description: "Niche score 59/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steak — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **steak**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 23Conversion 99Competition 69Returns 100Price range 0Avg price 19Brand share 6Review moat 77Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 896K searches
**Review moat**
**Great****456.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.67**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.24–£12.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, steak is a £1.1M/yr Amazon United Kingdom market (896K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steak market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.3M–£1.7M**
- units × avg price
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**8**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 89%
**Open market**
**1%**
- Morrisons61% - by Amazon24% - M MARKET STREET5% - Limited Edish5% - GREAT BRITISH TRADING LIMITED2% - Iceland2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
50K30KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/steak/trend)
## **Top steak search terms**
- **steak**706K/yr-3.3%14.3% conv. - **sirloin steak**37K/yr-9.3%17.5% conv. - **ribeye steak**38K/yr-15.6%18.9% conv. - **steaks**25K/yr+16.8%11.7% conv. - **beef steak**34K/yr-28.2%12.6% conv. - **rump steak**20K/yr-3.1%15.9% conv. - **ribeye**9K/yr+24.3%17.8% conv. - **sirloin**6K/yr+25.4%18.2% conv. - **rib eye steak**5K/yr+22.7%9.2% conv. - **beef steaks**3K/yr+8.9%18.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/steak/search-terms)
## **Top steak products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£43K8%£87K12%£130K16%£173K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons The Butchers On Market Street 2 British Beef Ranch Steaks 0.255kg**Morrisons**£5.74**4.5★856 rev](https://www.amazon.co.uk/dp/B0C3RR7FMN) [2**by Amazon British Sirloin Steak (21 Day Matured) 225g**by Amazon**£6.29**4.4★862 rev](https://www.amazon.co.uk/dp/B085Y33FHN) [3**Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg**Morrisons**£5.42**4.5★955 rev](https://www.amazon.co.uk/dp/B0C7H66LB1) [4**by Amazon British Ribeye Steak 21 Day Matured 227 g**by Amazon**£6.94**4.4★910 rev](https://www.amazon.co.uk/dp/B085Y2PCV4) [5**Morrisons Rib Eye Steak 200g**Morrisons**£7.20**4.4★1,322 rev](https://www.amazon.co.uk/dp/B07Q1B4KF6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Ranch Steaks with Bordelaise Butter 313g**Morrisons**£7.27**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5F447T) [**Limited Edish Ribeye Steak 200g**Limited Edish**£6.41**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWD466C) [**Limited Edish Sirloin Steak 200g**Limited Edish**£6.31**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW99J88) [**Limited Edish Rump Steak 227g**Morrisons**£4.83**22 rev10mo ago](https://www.amazon.co.uk/dp/B0FNDCNLHN) [**Morrisons Savers Beef Steak 170g**Morrisons**£3.16**152 rev1y ago](https://www.amazon.co.uk/dp/B0F5X9VJDS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons The Best Ranch Steaks with Bordelaise Butter 313g**Morrisons**£7.27**3.0★**▲ 265%**](https://www.amazon.co.uk/dp/B0GY5F447T) [**Morrisons Market Street Butchers British Beef Prime Fillet Steak (0.1kg - 0.3kg typically 0.15kg)**Morrisons**£12.12**3.9★**▲ 161%**](https://www.amazon.co.uk/dp/B08DL3KPG1) [**Limited Edish Rump Steak 227g**Morrisons**£4.83**4.0★**▲ 42%**](https://www.amazon.co.uk/dp/B0FNDCNLHN) [**by Amazon British Sirloin Steak (21 Day Matured) 225g**by Amazon**£6.29**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B085Y33FHN) [**Limited Edish Ribeye Steak 200g**Limited Edish**£6.41**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0FQWD466C)
**~~View all trending →~~**
## **What buyers say about steak**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Great food”*
**Quality-Overall**19%
*“Good quality”*
**Value For Money**15%
*“Excellent value”*
**Cooking Instructions**6%
*“Cooks well and my guests liked it”*
**Freshness**5%
*“Fresh and tasty”*
**Crispiness**4%
*“Lovely steak good value not tough”*
**Flavor**3%
*“they make a deep flavoured beef casserole”*
**Size-Overall**3%
*“A decent size”*
**Nutritional Content**2%
*“Very lean tasty meat good value”*
**Thickness**2%
*“Perfect and thick”*
### **What buyers complain about **
**Hard Feel**16%
*“Tough”*
**Quality-Overall**10%
*“Terrible quality steaks”*
**Taste-Overall**8%
*“really chewy and not especially tasty”*
**Value For Money**7%
*“the price is kind of expensive”*
**Ease Of Chewing/Swallowing**7%
*“chewy”*
**Nutritional Content**6%
*“Could not chew fatty chunks of meat”*
**Size-Overall**5%
*“Pack contains small pieces”*
**Thickness**5%
*“It's also ridiculously thin”*
**Smell**3%
*“Was smelly and off”*
**Oily/Greasy**3%
*“it was fatty”*
## **Common questions**
- **Is steak profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the steak niche?**
- 7 brands and 8 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in steak?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for steak peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the steak niche?**
- Listings span £1.24–£12.12; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.
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