---
title: "Star Wars Mug — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/star-wars-mug"
last_updated: "2026-07-31T16:54:39.010Z"
locale: en
meta:
description: "Niche score 40/100 · £55K/yr market · 102K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £55K/yr market · 102K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Star Wars Mug — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **star wars mug**
**Skip it**
Prices mostly outside the sweet spot ($6.67–$12.96) — this niche doesn't clear our bar today.
Market size 14Growth 32Conversion 64Competition 37Returns 95Price range 0Avg price 29Brand share 28Review moat 73Quality gap 35
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****591.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.43**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£55K**
£55K/yr · 102K searches
**Price range**
**Bad****£6.67–£12.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, star wars mug is a £55K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars mug market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£47K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#1,594**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **44%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**7%**
- Star Wars60% - Paladone11% - Blue Tree7% - STARBUCKS5% - generic5% - Puckator5% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/star-wars-mug/trend)
## **Top star wars mug search terms**
- **star wars mug**55K/yr+0.4%3.7% conv. - **star wars cup**12K/yr+53.1%3.5% conv. - **star wars mugs for men**9K/yr+20.4%5.2% conv. - **star wars mugs**7K/yr+50.5%1.7% conv. - **mandalorian mug**5K/yr-36.7%1.5% conv. - **starwars mug**5K/yr-0.4%3.9% conv. - **darth vader mug**4K/yr+19.2%1.6% conv. - **star wars mug heat change lightsaber**3K/yr-0.6%22.6% conv. - **star wars lightsaber mug**3K/yr+5.9%19.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/star-wars-mug/search-terms)
## **Top star wars mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paladone Star Wars Lightsaber Heat Change Mug - Officially Licensed Disney Merchandise Add Hot Drink to Reveal Lightsabers Gift for Star Wars and Mandalorian Fans 295ml (10 fl oz)**Star Wars**£8.80**4.7★3,907 rev](https://www.amazon.co.uk/dp/B073W8RJH1) [2**Pyramid International 276641E Star Wars Boxed Mug Comic Panels White 8 x 11.5 x 9.5 cm**Star Wars**£8.27**4.6★322 rev](https://www.amazon.co.uk/dp/B0177H3OBK) [3**Paladone |Disneys Star Wars Darth Vader Ceramic Coffee Mug | Officially Licensed Disney Star Wars Merchandise | Collectors Item | Novelty Gifts | Drinkware**Star Wars**£8.86**3.4★256 rev](https://www.amazon.co.uk/dp/B07BHXGGM5) [4**Star Wars Pyramid International (The Power of Coffee) Official Boxed Ceramic Coffee/Tea Mug 11 oz Multi-Colour 315 ml**Star Wars**£6.67**4.7★234 rev](https://www.amazon.co.uk/dp/B01856ZJ42) [5**Ceramic Mug & Hot Chocolate Gift Set - Stormtrooper Helmet 18oz Capacity Molded Ceramic Mug with Double Hot Chocolate Sachet. Unique Christmas Gift for Movie Fans Stocking Fillers**Blue Tree**£11.59**4.2★29 rev](https://www.amazon.co.uk/dp/B0G1C2NCGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paladone Star Wars The Mandalorian and Grogu Heat Change Mug 350ml Ceramic HeatReactive Symbols Officially Licensed**Paladone**£8.59**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GR6BB9LT) [**Mandalorian Grogu Gift Set Mug Coaster Keychain Official Licensed Star Wars Set Coffee Mug Accessories Bundle Fan Gift**Pyramid International**£10.66**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GTRPHT3W) [**Ceramic Mug & Hot Chocolate Gift Set - Stormtrooper Helmet 18oz Capacity Molded Ceramic Mug with Double Hot Chocolate Sachet. Unique Christmas Gift for Movie Fans Stocking Fillers**Blue Tree**£11.59**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G1C2NCGK) [**Star Wars Lucas 900ml Insulated Tumbler with Straw and Lid | Official Merchandise by Polar Gear Vehicles Themed Travel Tumbler Cup | Double Wall Stainless Steel Tumbler Insulated Cup**Star Wars**£12.96**10 rev1y ago](https://www.amazon.co.uk/dp/B0F6VJ4TJZ) [**Pyramid International STAR WARS (CHEWBACCA) FUZZY MUG - Iconic Chewbacca Design Excellent for Hot or Cold Beverages Comfortable Grip Great Gift for Star Wars Fans Durable and Microwave**Pyramid International**£11.94**398 rev2y ago](https://www.amazon.co.uk/dp/B0D9K5LSWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paladone Star Wars The Mandalorian and Grogu Heat Change Mug 350ml Ceramic HeatReactive Symbols Officially Licensed**Paladone**£8.59**5.0★**▲ 278%**](https://www.amazon.co.uk/dp/B0GR6BB9LT) [**Mandalorian Grogu Gift Set Mug Coaster Keychain Official Licensed Star Wars Set Coffee Mug Accessories Bundle Fan Gift**Pyramid International**£10.66**5.0★**▲ 276%**](https://www.amazon.co.uk/dp/B0GTRPHT3W) [**Paladone |Disneys Star Wars Darth Vader Ceramic Coffee Mug | Officially Licensed Disney Star Wars Merchandise | Collectors Item | Novelty Gifts | Drinkware**Star Wars**£8.86**3.4★**▲ 79%**](https://www.amazon.co.uk/dp/B07BHXGGM5) [**Star Wars Pyramid International (X-Wing Fighter Sketch) Official Boxed Ceramic Coffee/Tea Mug Multi-Colour 11 oz/315 ml**Star Wars**£7.20**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B0188S58KW) [**Star Wars Pyramid International (The Power of Coffee) Official Boxed Ceramic Coffee/Tea Mug 11 oz Multi-Colour 315 ml**Star Wars**£6.67**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B01856ZJ42)
**~~View all trending →~~**
## **What buyers say about star wars mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**27%
*“It made a great gift”*
**Quality-Overall**11%
*“Good quality”*
**Size-Overall**10%
*“Good size”*
**Advertised Vs Actual Product**7%
*“worked as expected”*
**Fun/Entertainment Experience**5%
*“Great fun”*
**Heating**5%
*“keeps a cuppa hot for hours”*
**Design-Overall**4%
*“Nice design”*
**Image/Picture Clarity**3%
*“Spot on, great quality graphics”*
**Collectibles**3%
*“Great novelty mug for any Star Wars devotee”*
**Storage Capacity**3%
*“The perfect stocking filler”*
### **What buyers complain about **
**Size-Overall**25%
*“Bigger than i imaged”*
**Leak-Proof**23%
*“and it turns out this one leaks as badly as the first one”*
**Durability**19%
*“Avoid buying, does not last”*
**Advertised Vs Actual Product**13%
*“Not the same as the item picture”*
**Strength**6%
*“Isnt strong enough to hold in any drink”*
**Gifting Purpose**6%
*“Wouldn't recommend, a disappointing gift”*
### **Top return reasons **
**Leak-Proof**19%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**9%
**Gifting Purpose**8%
**Paint Quality**6%
**Durability**6%
**Size-Overall**6%
**Handle Quality**4%
**Ease Of Use**4%
**Water Resistance**4%
## **Common questions**
- **Is star wars mug profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the star wars mug niche?**
- 8 brands and 77 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in star wars mug?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 1.0%.
- **When does demand for star wars mug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the star wars mug niche?**
- Listings span £6.67–£12.96; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.
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