---
title: "Squash — £919K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/squash"
last_updated: "2026-07-31T12:37:13.369Z"
locale: en
meta:
description: "Niche score 54/100 · £919K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £919K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squash — £919K/yr Amazon UK Niche (2026) - Flapen"
---
# **squash**
**Worth a look**
Shows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 76Growth 50Conversion 100Competition 66Returns 100Price range 0Avg price 6Brand share 0Review moat 53Quality gap 24
**Conversion**
**Incredible****23.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£919K**
£919K/yr · 2.0M searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,373.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£2.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.88–£10.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, squash is a £919K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squash market data**
- **Units sold / yr**
- **500K–600K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.0M–£1.2M**
- units × avg price
- **Conversion rate**
- **23.0%**
- **Avg BSR**
- **#270**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 81%
**Open market**
**0%**
- Robinsons52% - Vimto34% - Morrisons14%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.
80K60KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/squash/trend)
## **Top squash search terms**
- **squash**583K/yr+23.2%21.6% conv. - **vimto**450K/yr+23.5%15.2% conv. - **robinsons squash**195K/yr+2.5%17.7% conv. - **cordial**159K/yr+32.4%11.2% conv. - **orange squash**103K/yr+22.8%23.4% conv. - **robinsons**91K/yr+30.8%14.3% conv. - **vimto no added sugar**72K/yr+4.3%15.5% conv. - **diluting juice**65K/yr+20.1%19.7% conv. - **vimto squash**55K/yr-18.3%9.7% conv. - **robinsons fruit creations**31K/yr+55.4%13.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/squash/search-terms)
## **Top squash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£37K8%£73K12%£110K16%£147K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vimto Squash No Added Sugar Real Fruit Flavour Vitamins C & D 2L Bottle Low Calorie**Vimto**£1.91**4.8★2,236 rev](https://www.amazon.co.uk/dp/B01CJT5VCG) [2**Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre**Robinsons**£1.94**4.7★5,982 rev](https://www.amazon.co.uk/dp/B017NVFQQG) [3**Vimto Squash 1 l (Pack of 1) - Packaging May Vary**Vimto**£1.04**4.8★1,947 rev](https://www.amazon.co.uk/dp/B01NBSZNYZ) [4**Robinsons Double Strength Apple & Blackcurrant No Added Sugar Squash 1.75L**Robinsons**£2.01**4.8★5,809 rev](https://www.amazon.co.uk/dp/B017NVHMAY) [5**Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry**Robinsons**£1.34**4.7★839 rev](https://www.amazon.co.uk/dp/B075ZVZDFW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l**Morrisons**£1.93**40 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGDNSKZ) [**Morrisons Cherries & Berries Quad Concentrate Squash 1.5L**Morrisons**£1.97**58 rev8mo ago](https://www.amazon.co.uk/dp/B0G2MFYLK6) [**Vimto Original No Added Sugar Double Concentrate Fruit Squash 725 ml**Vimto**£1.07**67 rev1y ago](https://www.amazon.co.uk/dp/B0DXQ9KDY5) [**Morrisons Summer Fruits Quadruple Strength Squash 1.5L**Morrisons**£2.00**144 rev1y ago](https://www.amazon.co.uk/dp/B0DLLDLV3K) [**Morrisons Apple & Blackcurrant Quadruple Strength Squash 1.5l**Morrisons**£1.99**127 rev1y ago](https://www.amazon.co.uk/dp/B0DLLBNXKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l**Morrisons**£1.93**4.4★**▲ 187%**](https://www.amazon.co.uk/dp/B0GVGDNSKZ) [**Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L**Robinsons**£1.41**4.6★**▲ 179%**](https://www.amazon.co.uk/dp/B0199B3RDM) [**Vimto Original No Added Sugar Double Concentrate Fruit Squash 725 ml**Vimto**£1.07**4.6★**▲ 109%**](https://www.amazon.co.uk/dp/B0DXQ9KDY5) [**Morrisons Cherries & Berries Quad Concentrate Squash 1.5L**Morrisons**£1.97**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B0G2MFYLK6) [**Vimto Squash 1 l (Pack of 1) - Packaging May Vary**Vimto**£1.04**4.8★**▲ 36%**](https://www.amazon.co.uk/dp/B01NBSZNYZ)
**~~View all trending →~~**
## **What buyers say about squash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Fantastic taste”*
**Value For Money**23%
*“Great value”*
**Flavor**14%
*“Refreshing flavour”*
**Quality-Overall**8%
*“Well known and reliable product”*
**Freshness**7%
*“Very refreshing”*
**Alcohol Flavor**4%
*“drink was lovely taste”*
**Sweetness**3%
*“Especially pleased that its sugar-free”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**1%
*“a good size”*
**Moist/Dry**1%
*“Double strength juice delicious hydrating also great price”*
### **What buyers complain about **
**Taste-Overall**25%
*“A bit tasteless”*
**Sweetness**10%
*“Not no added sugar”*
**Artificial Sweeteners**8%
*“A lot of squashes can taste overly artificial or watered down”*
**Value For Money**7%
*“far to expensive go eles where”*
**Dilute/Watery**7%
*“this requires you to dilute to your own strength”*
**Flavor**4%
*“Not very flavoursome”*
**Size-Overall**4%
*“large bottle”*
**Ease Of Use**3%
*“As somebody else said it is hard to get now”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Strength**2%
*“Not strong”*
## **Common questions**
- **Is squash profitable to sell on Amazon United Kingdom?**
- The niche generates £919K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the squash niche?**
- 3 brands and 70 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in squash?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.1%.
- **When does demand for squash peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the squash niche?**
- Listings span £0.88–£10.24; the average listing price is £2.00 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.
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