---
title: "Spurtle — £5K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/spurtle"
last_updated: "2026-07-31T14:56:41.152Z"
locale: en
meta:
description: "Niche score 35/100 · £5K/yr market · 19K searches/yr · £6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £5K/yr market · 19K searches/yr · £6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spurtle — £5K/yr Amazon UK Niche (2026) - Flapen"
---
# **spurtle**
**Skip it**
Prices mostly outside the sweet spot ($3.45–$13.56) — this niche doesn't clear our bar today.
Market size 1Growth 14Conversion 49Competition 23Returns 98Price range 0Avg price 18Brand share 55Review moat 89Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****220.87**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.61**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£5K**
£5K/yr · 19K searches
**Price range**
**Bad****£3.45–£13.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, spurtle is a £5K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spurtle market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£10K–£13K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#1,627**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**15 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**22%**
- Besto23% - Muldale16% - WINSOME15% - Dexam10% - Tala8% - the English TABLEWARE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -21.7% search growth over the last 90 days.
1K750Spike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/spurtle/trend)
## **Top spurtle search terms**
- **spurtle**11K/yr-15.3%4.4% conv. - **spurtle porridge stirrer**6K/yr-32.3%8.3% conv. - **porridge spurtle**3K/yr-28.9%7.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/spurtle/search-terms)
## **Top spurtle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£49220%£98330%£1K40%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More**Besto**£6.05**4.6★40 rev](https://www.amazon.co.uk/dp/B0DV3RF4Z5) [2**Muldale Porridge Spurtle Natural Sustainable Beechwood - 29.5cm**Muldale**£13.56**4.5★387 rev](https://www.amazon.co.uk/dp/B08L51T8QG) [3**Scottish Spurtle Porridge Stirrer - Wooden Thistle Smooth Beechwood Stick - 29 cm Long**WINSOME**£6.87**4.4★123 rev](https://www.amazon.co.uk/dp/B08WWVVC1F) [4**Dexam Porridge Spirtle/Stirrer Wooden 28cm Brown**Dexam**£3.79**4.5★335 rev](https://www.amazon.co.uk/dp/B004RGHJAC) [5**Tala FSC Beechwood Spurtle**Tala**£5.36**4.7★306 rev](https://www.amazon.co.uk/dp/B019QFC6LK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe**WANRHDZS**£3.65**0 rev1mo ago](https://www.amazon.co.uk/dp/B0GSCXZX2Y) [**Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware**Xyembu**£3.45**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GHP1KXTT) [**Porridge Spurtle 29cm Wooden Stirrer | Scottish Beechwood Thistle Spurtle Stick | Traditional Stirring Tool for Porridge Soups & Stews**Havenova**£5.79**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRJ42CF) [**11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making**TRACOMPAN**£3.77**10 rev1y ago](https://www.amazon.co.uk/dp/B0FCKTQBPD) [**Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More**Besto**£6.05**40 rev1y ago](https://www.amazon.co.uk/dp/B0DV3RF4Z5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe**WANRHDZS**£3.65**0.0★**▲ 679%**](https://www.amazon.co.uk/dp/B0GSCXZX2Y) [**Traditional Scottish Wooden Porridge spurtle**Thistle Products**£5.96**3.8★**▲ 401%**](https://www.amazon.co.uk/dp/B00650S0JW) [**Spurtle Set Wooden Spurtle Set of 5 Wooden Spoons for Cooking Natural Teak Wooden Spatula for Cooking Stirring Mixing Serving Spurtles Kitchen Tools As Seen On Tv Sourdough Starter Spatula**Gudamaye**£12.74**4.7★**▲ 392%**](https://www.amazon.co.uk/dp/B09874VWG2) [**Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware**Xyembu**£3.45**5.0★**▲ 297%**](https://www.amazon.co.uk/dp/B0GHP1KXTT) [**11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making**TRACOMPAN**£3.77**4.1★**▲ 105%**](https://www.amazon.co.uk/dp/B0FCKTQBPD)
**~~View all trending →~~**
## **What buyers say about spurtle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“As described”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**11%
*“Excellent Product”*
**Value For Money**7%
*“great value”*
**Cooking Experience**7%
*“Functional Art for the Kitchen – Highly Recommended”*
**Wood Quality**6%
*“Decent quality wood and nice finish”*
**Gifting Purpose**6%
*“It's a little gift anyway a”*
**Frying Quality**6%
*“Perfect for what was needed for cooking in the frying pan”*
**Strength**6%
*“Considering they were quite cheap they are very sturdy”*
**Ease Of Cleaning**3%
*“Easy to clean”*
### **What buyers complain about **
**Size-Overall**25%
*“they are quite short implements”*
**Advertised Vs Actual Product**17%
*“Not as advertised”*
**Weight Light**17%
*“Shorter and lighter than advertised so very disappointed”*
**Cooking Experience**8%
*“Short spatulas not really suitable for cooking”*
**Thickness**8%
*“however it is not an overly thick layer”*
### **Top return reasons **
**Size-Overall**50%
**Value For Money**17%
**Quality-Overall**17%
**Functionality-Overall**8%
**Strength**8%
## **Common questions**
- **Is spurtle profitable to sell on Amazon United Kingdom?**
- The niche generates £5K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the spurtle niche?**
- 15 brands and 42 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in spurtle?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Weight Light. The return rate is 0.4%.
- **When does demand for spurtle peak?**
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the spurtle niche?**
- Listings span £3.45–£13.56; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.
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