---
title: "Spread — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/spread"
last_updated: "2026-07-31T12:37:15.545Z"
locale: en
meta:
description: "Niche score 31/100 · £57K/yr market · 136K searches/yr · £2.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £57K/yr market · 136K searches/yr · £2.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spread — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **spread**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 20Conversion 99Competition 0Returns 100Price range 0Avg price 7Brand share 0Review moat 57Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,231.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£57K**
£57K/yr · 136K searches
**Avg price**
**Bad****£2.38**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.36–£3.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spread is a £57K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spread market data**
- **Units sold / yr**
- **20K–25K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Clover93% - Morrisons5% - Utterly Butterly2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
5K3KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/spread/trend)
## **Top spread search terms**
- **spread**64K/yr-8.0%3.0% conv. - **clover**51K/yr-19.9%25.4% conv. - **clover butter**9K/yr+52.7%24.7% conv. - **spreads**9K/yr-21.9%0.5% conv. - **clover spread**3K/yr-46.4%21.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/spread/search-terms)
## **Top spread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£17K45%£26K60%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clover Spread 1 kg**Clover**£3.76**4.7★1,130 rev](https://www.amazon.co.uk/dp/B000RRINPK) [2**Clover Spread 500 g**Clover**£2.68**4.6★1,942 rev](https://www.amazon.co.uk/dp/B000QU95XW) [3**Clover Light Spread 500 g**Clover**£2.63**4.6★865 rev](https://www.amazon.co.uk/dp/B001VBVADS) [4**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**4.4★73 rev](https://www.amazon.co.uk/dp/B0FQW9X5X6) [5**Utterly Butterly Spread 500**Utterly Butterly**£1.45**4.5★2,148 rev](https://www.amazon.co.uk/dp/B00XJAE02M)
### **Newest**
by launch date
[**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Utterly Butterly Spread 500**Utterly Butterly**£1.45**2,148 rev8y ago](https://www.amazon.co.uk/dp/B00XJAE02M) [**Clover Spread 1 kg**Clover**£3.76**1,130 rev16y ago](https://www.amazon.co.uk/dp/B000RRINPK) [**Clover Light Spread 500 g**Clover**£2.63**865 rev17y ago](https://www.amazon.co.uk/dp/B001VBVADS) [**Clover Spread 500 g**Clover**£2.68**1,942 rev19y ago](https://www.amazon.co.uk/dp/B000QU95XW)
### **Trending**
90-day click momentum
[**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Clover Spread 1 kg**Clover**£3.76**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B000RRINPK) [**Clover Light Spread 500 g**Clover**£2.63**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B001VBVADS) [**Utterly Butterly Spread 500**Utterly Butterly**£1.45**4.5★**— 6%**](https://www.amazon.co.uk/dp/B00XJAE02M) [**Clover Spread 500 g**Clover**£2.68**4.6★**▼ 32%**](https://www.amazon.co.uk/dp/B000QU95XW)
## **What buyers say about spread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**46%
*“Good butter delicious”*
**Value For Money**21%
*“Good value for money”*
**Baking**7%
*“Good for baking”*
**Vegan/Organic**7%
*“Great alternative to butter”*
**Durability**4%
*“its really worth the money last a lot longer”*
**Quality-Overall**4%
*“Good quality”*
**Texture/Consistency-Overall**4%
*“Just like other brands of butter great price and very spreadable”*
**Soft Feel**4%
*“Tasty and also soft to use so its wonderful”*
**Cooking Instructions**4%
*“Great for adding to mashed pots makes more tastey”*
### **What buyers complain about **
**Quality-Overall**25%
*“Poor quality”*
**Dilute/Watery**25%
*“Watery”*
**Flavor**25%
*“Hardly any taste”*
**Taste-Overall**25%
*“Hardly any taste”*
## **Common questions**
- **Is spread profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (31/100).
- **How competitive is the spread niche?**
- 3 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spread?**
- Top complaints mined from reviews: Quality-Overall, Dilute/Watery, Flavor. The return rate is 0.0%.
- **When does demand for spread peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the spread niche?**
- Listings span £1.36–£3.76; the average listing price is £2.38 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.
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