---
title: "Trend — sponge - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sponge/trend"
last_updated: "2026-07-31T14:58:41.761Z"
locale: en
meta:
  description: "Niche score 51/100 · £1.3M/yr market · 1.9M searches/yr. Prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £1.3M/yr market · 1.9M searches/yr. Prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sponge - Flapen"
---

# **sponge**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list.

Market size 84Growth 22Conversion 98Competition 31Returns 100Price range 0Avg price 12Brand share 48Review moat 24Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.3M**

£1.3M/yr · 1.9M searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,170.94**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.17**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.55–£11.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100