---
title: "Sponge — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sponge"
last_updated: "2026-07-31T12:37:13.408Z"
locale: en
meta:
description: "Niche score 51/100 · £1.3M/yr market · 1.9M searches/yr. Prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £1.3M/yr market · 1.9M searches/yr. Prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sponge — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **sponge**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list.
Market size 84Growth 22Conversion 98Competition 31Returns 100Price range 0Avg price 12Brand share 48Review moat 24Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.3M**
£1.3M/yr · 1.9M searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,170.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.17**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.55–£11.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sponge is a £1.3M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sponge market data**
- **Units sold / yr**
- **300K–400K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£1.3M–£1.7M**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#1,167**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**20%**
- Spontex37% - Proff13% - Scrub Daddy10% - ABENA9% - Morrisons6% - Sakura4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
35K25KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/sponge/trend)
## **Top sponge search terms**
- **sponge**380K/yr-11.2%7.4% conv. - **sponges**255K/yr+13.0%12.3% conv. - **sponges washing up**208K/yr+9.0%16.3% conv. - **washing up sponge**151K/yr-12.6%12.7% conv. - **scourers**124K/yr-7.6%12.2% conv. - **cleaning sponges**85K/yr+0.9%8.7% conv. - **spontex**72K/yr-10.4%4.2% conv. - **kitchen sponge**81K/yr-21.1%10.9% conv. - **washing up sponges**63K/yr+1.8%17.3% conv. - **kitchen sponges**49K/yr+22.4%13.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sponge/search-terms)
## **Top sponge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£134K20%£269K30%£403K40%£537K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spontex Washups General Purpose Sponge Scourers | 6.8 x 4 x 8.6cm | Pack of 4**Spontex**£0.87**4.7★3,067 rev](https://www.amazon.co.uk/dp/B00G3ICOWU) [2**HomeSmith Handgrip Sponge Scourer High Density Foam Yellow Standard Pack of 10**Proff**£3.41**4.6★1,196 rev](https://www.amazon.co.uk/dp/B09BZNMXY8) [3**Scrub Daddy Sponge Daddy Dual Sided Sponge Scrubber Dish Sponges for Washing up Non Scratch Scourers for Cleaning Dishes Bathroom Scrubbing Tool Assorted Kitchen Sponges Multipack**Scrub Daddy**£3.43**4.7★8,706 rev](https://www.amazon.co.uk/dp/B00RZT81HI) [4**ABENA Multicoloured Sponges Kitchen Cleaning Sponge Scouring Pads Pot Scrubber One Size Pack of 10**ABENA**£1.77**4.4★972 rev](https://www.amazon.co.uk/dp/B0DLL9Z5RH) [5**Spontex 4 Washups Non Scratch Sponge Scourers**Spontex**£0.84**4.7★2,295 rev](https://www.amazon.co.uk/dp/B014DDCD5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ABENA Multicoloured Sponges Kitchen Cleaning Sponge Scouring Pads Pot Scrubber One Size Pack of 10**ABENA**£1.77**972 rev1y ago](https://www.amazon.co.uk/dp/B0DLL9Z5RH) [**SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm**SOL**£4.78**421 rev2y ago](https://www.amazon.co.uk/dp/B0CDFKN5VL) [**Zale Yardley Sponges Scrubbing Pad 5pk Non-Scratch Stainless Steel Scouring Pad Washing Up Scourer - Easy Grip Cleaning for Pots and Pans (Grey)**Zale Yardley**£4.92**532 rev3y ago](https://www.amazon.co.uk/dp/B0CBNH6KJ3) [**8 Pack Eco Sponge Washing up Compostable Kitchen Dish Sponge Biodegradable Washing Up Scrubber Sponges for Dishes with Heavy Duty Scouring Pad**Yolaist**£6.71**1,521 rev3y ago](https://www.amazon.co.uk/dp/B0BLGKDRHB) [**SOL 10pk Finger Grip Scourers Heavy Duty Kitchen Sponges Washing Up Scourer Non-Scratch Design Ergonomic Grip for Comfortable Cleaning Perfect for Pots Pans Dishes and Household Surfaces**SOL**£5.62**285 rev3y ago](https://www.amazon.co.uk/dp/B0B9LM6C6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sakura Jumbo Sponge**Sakura**£1.20**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B003KH2BB6) [**Scrub Daddy Sponge Daddy Dual Sided Sponge Scrubber Dish Sponges for Washing up Non Scratch Scourers for Cleaning Dishes Bathroom Scrubbing Tool Assorted Kitchen Sponges Multipack**Scrub Daddy**£3.43**4.7★**▲ 51%**](https://www.amazon.co.uk/dp/B00RZT81HI) [**SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm**SOL**£4.78**4.3★**▲ 49%**](https://www.amazon.co.uk/dp/B0CDFKN5VL) [**MR.SIGA Heavy Duty Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack**MR.SIGA**£8.68**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B082W1ZCW8) [**Spontex The Essentials Washing Up Sponge Scourers | Hard Wearing & Versatile | 6 x 20 Pack (120 Total)**Spontex**£11.40**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B01HEZR5CE)
**~~View all trending →~~**
## **What buyers say about sponge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good Value”*
**Quality-Overall**16%
*“Excellent quality sponges”*
**Ease Of Cleaning**14%
*“Great cleaning”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Durability**9%
*“Durable Sponges That Last Well”*
**Size-Overall**5%
*“they fit well to my hands”*
**Eco Friendliness**3%
*“Great and environmentally friendly”*
**Ease Of Use**3%
*“Easy to use”*
**Washability**3%
*“A good washing up sponge”*
**Scratch Resistance**2%
*“Non scratch”*
### **What buyers complain about **
**Quality-Overall**19%
*“Rubbish quality”*
**Durability**18%
*“Falls apart after a few uses”*
**Size-Overall**10%
*“Wrong sizing on product”*
**Value For Money**7%
*“Too expensive on this site”*
**Ease Of Cleaning**6%
*“cleaning performance make them disappointing overall”*
**Thickness**5%
*“Too thin”*
**Eco Friendliness**4%
*“I would rather have a biodegradable product than use plastic which is unnecessary”*
**Material Quality**4%
*“Plastic crap”*
**Advertised Vs Actual Product**4%
*“Product not as described”*
**Washability**3%
*“fall apart after one wash”*
### **Top return reasons **
**Quality-Overall**23%
**Size-Overall**23%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Eco Friendliness**5%
**Leak-Proof**4%
**Durability**4%
**Thickness**3%
**Color**2%
**Wet Cleaning**2%
## **Common questions**
- **Is sponge profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 18 tracked products. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sponge niche?**
- 13 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in sponge?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.1%.
- **When does demand for sponge peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the sponge niche?**
- Listings span £0.55–£11.40; the average listing price is £4.17 (sweet spot $15–$100). The average incumbent carries 5,171 reviews — the moat a new listing must climb.
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