---
title: "Spirit — £240K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/spirit"
last_updated: "2026-07-31T16:07:08.670Z"
locale: en
meta:
description: "Niche score 40/100 · £240K/yr market · 265K searches/yr · £15.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £240K/yr market · 265K searches/yr · £15.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spirit — £240K/yr Amazon UK Niche (2026) - Flapen"
---
# **spirit**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 23Conversion 66Competition 8Returns 98Price range 70Avg price 76Brand share 0Review moat 60Quality gap 16
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.92–£34.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,087.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£240K**
£240K/yr · 265K searches
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, spirit is a £240K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spirit market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£308K–£386K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#315**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- FIREBALL61% - Fireball26% - Scotch Whisky5% - Diabolo5% - Blue Tree3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -3.5% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/spirit/trend)
## **Top spirit search terms**
- **fireball cinnamon whisky**74K/yr-0.2%9.8% conv. - **fireball**73K/yr+4.3%7.1% conv. - **spirit**83K/yr-12.2%0.0% conv. - **fire ball**9K/yr+4.5%3.8% conv. - **fireball shots**6K/yr+59.1%2.5% conv. - **fireball whiskey**11K/yr-50.9%8.8% conv. - **spirt**4K/yr-7.9%0.0% conv. - **fireball gift set**6K/yr-0.8%2.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/spirit/search-terms)
## **Top spirit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£36K30%£72K45%£108K60%£144K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**FIREBALL**£11.85**4.8★5,942 rev](https://www.amazon.co.uk/dp/B004CYZ7ZI) [2**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 1l Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**Fireball**£18.07**4.8★2,084 rev](https://www.amazon.co.uk/dp/B0063LQLVC) [3**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 50cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**Fireball**£8.61**4.7★235 rev](https://www.amazon.co.uk/dp/B01GFKPNBE) [4**Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV**Scotch Whisky**£19.06**5.0★1 rev](https://www.amazon.co.uk/dp/B0CW86G4R5) [5**Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl**Diabolo**£10.01**4.7★55 rev](https://www.amazon.co.uk/dp/B0DKJVK9KW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl**Diabolo**£10.01**55 rev1y ago](https://www.amazon.co.uk/dp/B0DKJVK9KW) [**Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV**Scotch Whisky**£19.06**1 rev2y ago](https://www.amazon.co.uk/dp/B0CW86G4R5) [**Fireball Whisky Gift Pack Contains 2 x 50ml Bottles of Cinnamon Whisky 33% ABV and Two Red Dragon Shot Glasses Limited Edition for Birthday Gifts Christmas Gifts Stocking Fillers By Blue Tree Gifts**Blue Tree**£6.92**62 rev2y ago](https://www.amazon.co.uk/dp/B0CL2LCK4F) [**Fireball Cinnamon Whisky Liqueur | Party Bucket | 20 x 5cl Shots | Just Add Ice**FIREBALL**£34.22**220 rev6y ago](https://www.amazon.co.uk/dp/B07SWP7D65) [**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV Mini Whisky 5clx10 Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**Fireball**£14.61**103 rev8y ago](https://www.amazon.co.uk/dp/B076CGR7LQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**FIREBALL**£11.85**4.8★**▲ 24%**](https://www.amazon.co.uk/dp/B004CYZ7ZI) [**Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV**Scotch Whisky**£19.06**5.0★**▲ 14%**](https://www.amazon.co.uk/dp/B0CW86G4R5) [**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV Mini Whisky 5clx10 Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**Fireball**£14.61**4.5★**— 0%**](https://www.amazon.co.uk/dp/B076CGR7LQ) [**Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl**Diabolo**£10.01**4.7★**— 0%**](https://www.amazon.co.uk/dp/B0DKJVK9KW) [**Fireball Cinnamon Whisky Liqueur | Party Bucket | 20 x 5cl Shots | Just Add Ice**FIREBALL**£34.22**4.8★**— 7%**](https://www.amazon.co.uk/dp/B07SWP7D65)
**~~View all trending →~~**
## **What buyers say about spirit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“good value”*
**Alcohol Flavor**22%
*“Alcohol”*
**Taste-Overall**13%
*“Hot and spicy yummy”*
**Gifting Purpose**10%
*“Present”*
**Quality-Overall**8%
*“Good Quality”*
**Smell**4%
*“Must be good stuff as they called me to say thanks and I could smell their breath down the phone, WOW”*
**Sweetness**4%
*“Perfect reminds me off the fire ball sweets”*
**Flavor**4%
*“very strong cinnamon flavour”*
**Locally Manufactured**2%
*“Cinnamon, alcohol and UK produced, win win win”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
### **What buyers complain about **
**Taste-Overall**50%
*“Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho”*
**Contamination**17%
*“However, received a bottle this evening from Amazon, its defected”*
**Alcohol Content**17%
*“I know some people are dubious about buying alcohol from Amazon”*
## **Common questions**
- **Is spirit profitable to sell on Amazon United Kingdom?**
- The niche generates £240K/yr across 8 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the spirit niche?**
- 5 brands and 44 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spirit?**
- Top complaints mined from reviews: Taste-Overall, Contamination, Alcohol Content. The return rate is 0.5%.
- **When does demand for spirit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the spirit niche?**
- Listings span £6.92–£34.22; the average listing price is £15.42 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.
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