---
title: "Sparkling Water — £701K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sparkling-water"
last_updated: "2026-07-31T06:31:26.516Z"
locale: en
meta:
description: "Niche score 62/100 · £701K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £701K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sparkling Water — £701K/yr Amazon UK Niche (2026) - Flapen"
---
# **sparkling water**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 67Conversion 96Competition 63Returns 100Price range 0Avg price 13Brand share 52Review moat 63Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£701K**
£701K/yr · 1.1M searches
**Growth**
**Good****+46.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****999.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£4.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.74–£13.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sparkling water is a £701K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sparkling water market data**
- **Units sold / yr**
- **300K–400K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.4M–£1.9M**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 94%
**Open market**
**21%**
- by Amazon30% - Highland Spring16% - S.Pellegrino16% - Morrisons6% - M MARKET STREET6% - Aqua Carpatica5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/sparkling-water/trend)
## **Top sparkling water search terms**
- **sparkling water**715K/yr+46.9%14.9% conv. - **sparkling water multipack**178K/yr+53.1%14.4% conv. - **fizzy water**81K/yr+44.2%15.6% conv. - **carbonated water**23K/yr+36.2%5.1% conv. - **sparking water**22K/yr+40.0%12.3% conv. - **water sparkling**20K/yr+29.4%16.0% conv. - **sparkling**14K/yr+17.7%7.1% conv. - **amazon sparkling water**10K/yr+59.9%9.0% conv. - **sparkling mineral water**8K/yr+78.6%6.6% conv. - **buxton sparkling water**9K/yr+37.5%4.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sparkling-water/search-terms)
## **Top sparkling water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£70K20%£140K30%£210K40%£281K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Sparkling Spring Water 6 x 500ml**by Amazon**£1.21**4.3★819 rev](https://www.amazon.co.uk/dp/B09QH3Z5G8) [2**San Pellegrino Sparkling Natural Mineral Water 12x500ml**S.Pellegrino**£5.76**4.6★1,913 rev](https://www.amazon.co.uk/dp/B09R4RDMJG) [3**San Pellegrino Sparkling Natural Mineral Water 6x1L**S.Pellegrino**£4.60**4.5★3,965 rev](https://www.amazon.co.uk/dp/B003RRXGL8) [4**Highland Spring Sparkling Water 8x500ml**Highland Spring**£2.76**4.7★2,246 rev](https://www.amazon.co.uk/dp/B07CGDWJRP) [5**Morrisons Yorkshire Vale Sparkling Spring Water 6 x 2l**M MARKET STREET**£2.84**4.7★305 rev](https://www.amazon.co.uk/dp/B0CJ5JPYJ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Sparkling Spring Water 6x2L**by Amazon**£2.90**15 rev1mo ago](https://www.amazon.co.uk/dp/B0G1692HBJ) [**Maison Perrier Plain Sparkling Water cans 8x330ml**Maison Perrier**£4.13**111 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2L6JQG) [**Multipack 500ml Sparkling Spring Water Compatible With Kirkland Spring Water Bulk Wholesale Deal Hydration Pack For Everyday Use (20 Pack (20x 500ml))**Senshi Japan**£10.66**59 rev12mo ago](https://www.amazon.co.uk/dp/B0FK3WS91J) [**by Amazon Sparkling Spring Water 6 x 500ml**by Amazon**£1.21**819 rev1y ago](https://www.amazon.co.uk/dp/B09QH3Z5G8) [**by Amazon Sparkling Spring Water 4 x 2L**by Amazon**£1.71**680 rev1y ago](https://www.amazon.co.uk/dp/B09QH3SQJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Sparkling Spring Water 6x2L**by Amazon**£2.90**4.4★**▲ 207%**](https://www.amazon.co.uk/dp/B0G1692HBJ) [**Aqua Libra Variety Pack Sparkling Water | 330ml Can | 12 Pack**AQUA Libra**£6.65**4.3★**▲ 82%**](https://www.amazon.co.uk/dp/B0F1Z1KZ7V) [**White Rock Refreshing Sparkling Spring Water 24 x 500ml**White Rock**£3.84**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0D914N7JV) [**Maison Perrier Plain Sparkling Water cans 8x330ml**Maison Perrier**£4.13**4.0★**▲ 52%**](https://www.amazon.co.uk/dp/B0FP2L6JQG) [**Morrisons Yorkshire Vale Sparkling Spring Water 6 x 2l**M MARKET STREET**£2.84**4.7★**▲ 44%**](https://www.amazon.co.uk/dp/B0CJ5JPYJ1)
**~~View all trending →~~**
## **What buyers say about sparkling water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Good Value”*
**Taste-Overall**23%
*“Refreshing taste”*
**Quality-Overall**10%
*“feels good value for a brand with such consistent quality”*
**Freshness**8%
*“Very refreshing”*
**Flavor**6%
*“Nice flavour”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Ease Of Use**3%
*“easy to open”*
**Size-Overall**3%
*“EXCELLENT SIZE SLIM TO HOLD AND TAKE WITH YOU WHERE EVER YOU ARE GOING”*
**Alcohol Flavor**1%
*“Very refreshing drink”*
**Portability**1%
*“Handy to have bottles of fizzy spring water,carry in bag when out n'about, convenient,healthy,refreshing,thanks”*
### **What buyers complain about **
**Taste-Overall**26%
*“Awful taste”*
**Value For Money**10%
*“Expensive”*
**Quality-Overall**8%
*“the quality of the bottles is appalling”*
**Dilute/Watery**7%
*“watery as other brands”*
**Flavor**6%
*“No flavour”*
**Strength**5%
*“bottles are flimsy”*
**Salt Content**4%
*“What is it that makes these drinks salty”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Functionality-Overall**4%
*“I HATE DROP AND RUN DRIVERS”*
**Moist/Dry**4%
*“It's very wet”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is sparkling water profitable to sell on Amazon United Kingdom?**
- The niche generates £701K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the sparkling water niche?**
- 17 brands and 101 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in sparkling water?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for sparkling water peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sparkling water niche?**
- Listings span £0.74–£13.32; the average listing price is £4.63 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.
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