---
title: "Spam — £152K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/spam"
last_updated: "2026-07-31T12:37:27.627Z"
locale: en
meta:
description: "Niche score 45/100 · £152K/yr market · 155K searches/yr · £10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £152K/yr market · 155K searches/yr · £10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spam — £152K/yr Amazon UK Niche (2026) - Flapen"
---
# **spam**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 17Conversion 86Competition 30Returns 100Price range 68Avg price 35Brand share 0Review moat 74Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****531.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.24–£44.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.15**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£152K**
£152K/yr · 155K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, spam is a £152K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spam market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£152K–£203K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- SPAM81% - Morrisons14% - Spam3% - PRODINE2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 51 weeks — -15.9% search growth over the last 90 days.
4K3KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/spam/trend)
## **Top spam search terms**
- **spam**110K/yr-19.0%10.1% conv. - **luncheon meat**21K/yr+28.7%5.8% conv. - **spam luncheon meat**11K/yr-20.0%2.1% conv. - **pork luncheon meat**4K/yr-19.0%2.1% conv. - **spam tinned meat**10K/yr-59.0%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/spam/search-terms)
## **Top spam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£46K40%£61K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spam Chopped Pork and Ham 340g**SPAM**£3.37**4.6★2,078 rev](https://www.amazon.co.uk/dp/B004WBEG1C) [2**Spam Chopped Pork and Ham 200 g**SPAM**£2.86**4.6★2,078 rev](https://www.amazon.co.uk/dp/B005MG9HGK) [3**Spam Chopped Pork & Ham 6 x 340g**SPAM**£19.46**4.6★2,078 rev](https://www.amazon.co.uk/dp/B005EM31VO) [4**Morrisons Pork Luncheon Meat 300g**Morrisons**£2.12**4.6★385 rev](https://www.amazon.co.uk/dp/B00JFDNQEK) [5**Spam Chopped Pork & Ham (Splitable) 2x200g**SPAM**£4.02**4.5★211 rev](https://www.amazon.co.uk/dp/B0BXFMX7V9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6**PRODINE**£19.67**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXX39J62) [**Morrisons Savers Luncheon Meat 250g**Morrisons**£1.24**23 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWVN9QM) [**Spam Chopped Pork & Ham contains (12 cans) 6 x 2x200g (6 Pack Bundle) -Hormel Spam - Delicious and Versatile**SPAM**£44.12**28 rev2y ago](https://www.amazon.co.uk/dp/B0CVYC92C9) [**Spam Chopped Pork and Ham 1.81kg**SPAM**£19.86**47 rev3y ago](https://www.amazon.co.uk/dp/B007RM30C4) [**Spam Cheesy Fritters 250g (Frozen)**Spam**£2.03**36 rev3y ago](https://www.amazon.co.uk/dp/B0C6B1H4RW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6**PRODINE**£19.67**0.0★**▲ 365%**](https://www.amazon.co.uk/dp/B0GXX39J62) [**Morrisons Savers Luncheon Meat 250g**Morrisons**£1.24**3.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0FZWVN9QM) [**SPAM 340 G**SPAM**£5.79**4.1★**▲ 55%**](https://www.amazon.co.uk/dp/B003CO11Z4) [**Spam Chopped Pork and Ham 200 g**SPAM**£2.86**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B005MG9HGK) [**Spam Cheesy Fritters 250g (Frozen)**Spam**£2.03**3.8★**▲ 21%**](https://www.amazon.co.uk/dp/B0C6B1H4RW)
**~~View all trending →~~**
## **What buyers say about spam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Very tasty”*
**Value For Money**18%
*“I find this value for money”*
**Advertised Vs Actual Product**7%
*“As described, delicious”*
**Ease Of Use**7%
*“Easy emergency meals”*
**Flavor**4%
*“Very tasty”*
**Cooking Instructions**3%
*“Easy to cook”*
**Nutritional Content**2%
*“His children radiate good health”*
**Crispiness**2%
*“Also spam fritters are delicious if you can be bothered making a batter for them”*
**Storage Temperature**2%
*“the ice in two bags was really good too keep the food cold 100/C”*
**Quality-Overall**2%
*“just as good quality”*
### **What buyers complain about **
**Taste-Overall**20%
*“Cheese to spam ratio is very disappointing”*
**Value For Money**10%
*“Not worth it”*
**Oily/Greasy**7%
*“Full of fatty bits”*
**Side Effects**7%
*“thought these were too sickly”*
**Smell**7%
*“The smell when fried made me retch”*
**Color**7%
*“Half of my spam was a horrible grey colour”*
**Thickness**7%
*“a bit too thick for my liking”*
**Advertised Vs Actual Product**7%
*“The only thing my family don't understand is: why it is called a "Spam"?”*
**Salt Content**7%
*“salty”*
**Size-Overall**4%
*“these are tiny”*
## **Common questions**
- **Is spam profitable to sell on Amazon United Kingdom?**
- The niche generates £152K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the spam niche?**
- 4 brands and 69 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spam?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Oily/Greasy. The return rate is 0.0%.
- **What does it cost to enter the spam niche?**
- Listings span £1.24–£44.12; the average listing price is £10.15 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.
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