---
title: "Spaghetti — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/spaghetti"
last_updated: "2026-07-31T12:37:09.702Z"
locale: en
meta:
description: "Niche score 38/100 · £107K/yr market · 279K searches/yr · £1.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £107K/yr market · 279K searches/yr · £1.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spaghetti — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **spaghetti**
**Skip it**
Prices mostly outside the sweet spot ($0.44–$2.54) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 100Competition 22Returns 100Price range 0Avg price 3Brand share 20Review moat 67Quality gap 23
**Conversion**
**Incredible****32.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****800.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£107K**
£107K/yr · 279K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£1.18**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.44–£2.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spaghetti is a £107K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spaghetti market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£118K–£148K**
- units × avg price
- **Conversion rate**
- **32.5%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**5%**
- Morrisons41% - by Amazon21% - Napolina14% - Barilla12% - Rummo4% - De Cecco3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/spaghetti/trend)
## **Top spaghetti search terms**
- **spaghetti**258K/yr-15.8%26.8% conv. - **spagetti**10K/yr-23.5%20.4% conv. - **spaghetti pasta**7K/yr-8.5%18.3% conv. - **pasta spaghetti**4K/yr-18.1%22.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/spaghetti/search-terms)
## **Top spaghetti products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Spaghetti 500g (Pack of 1)**Morrisons**£0.78**4.6★2,870 rev](https://www.amazon.co.uk/dp/B018CKVNX2) [2**by Amazon Spaghetti 500g**by Amazon**£0.76**4.6★1,553 rev](https://www.amazon.co.uk/dp/B0CT3Q17FP) [3**Napolina Spaghetti 500 g (Pack of 1)**Napolina**£1.18**4.7★795 rev](https://www.amazon.co.uk/dp/B08XLLWPQJ) [4**Barilla Spaghetti 500g**Barilla**£1.28**4.6★333 rev](https://www.amazon.co.uk/dp/B06X99SPLC) [5**Morrisons Linguine 500g**Morrisons**£0.77**4.6★1,439 rev](https://www.amazon.co.uk/dp/B01M3PRA72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Spaghetti 1kg**by Amazon**£1.33**342 rev1y ago](https://www.amazon.co.uk/dp/B0F1PCVSTS) [**Barilla Spaghetti Pasta 500g Italian Spaghetti Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Bolognese Carbonara & Classic Sauces 1 Pack**Barilla**£1.00**175 rev1y ago](https://www.amazon.co.uk/dp/B07L5W5J5L) [**by Amazon Spaghetti 500g**by Amazon**£0.76**1,553 rev2y ago](https://www.amazon.co.uk/dp/B0CT3Q17FP) [**Ragu 750g Spaghetti**RAGÚ**£1.23**64 rev3y ago](https://www.amazon.co.uk/dp/B0C69W9LF6) [**Napolina Spaghetti 500 g (Pack of 1)**Napolina**£1.18**795 rev5y ago](https://www.amazon.co.uk/dp/B08XLLWPQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barilla Linguine Authentic Italian Pasta Made with Durum Wheat Classic Long Shape Pasta - For Linguine Recipes - Single Pack of 1 x 500g**Barilla**£1.03**4.7★**▲ 285%**](https://www.amazon.co.uk/dp/B00OSRLWK8) [**Barilla Spaghetti 500g**Barilla**£1.28**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B06X99SPLC) [**Barilla Spaghetti Pasta 500g**Barilla**£1.20**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B003CNW172) [**Rummo Lenta Lavorazione Spaghetti Pasta No.3 - Time-Honoured Italian Pasta Crafted with Unrivaled Traditional Methods 500 g (Pack of 1)**Rummo**£1.62**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B00EXI0HNU) [**by Amazon Spaghetti 500g**by Amazon**£0.76**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0CT3Q17FP)
**~~View all trending →~~**
## **What buyers say about spaghetti**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“affordable price”*
**Taste-Overall**27%
*“Good taste”*
**Quality-Overall**23%
*“You can tell straight away its a bit higher quality than the usual cheap packs”*
**Cooking Instructions**4%
*“It doesn't take long to cook”*
**Texture/Consistency-Overall**3%
*“Nice texture”*
**Flavor**2%
*“Versatile tasty snack, and family favourite”*
**Ease Of Chewing/Swallowing**1%
*“has more chew”*
**Ingredients-Overall**1%
*“Has substance and does not go mushy like some other brands”*
**Instructions/User Manual/Troubleshooting**1%
*“Pleased as followed instructions”*
**Ease Of Use**1%
*“which makes it easier to get right every time”*
### **What buyers complain about **
**Taste-Overall**17%
*“taste bland”*
**Flavor**14%
*“Won't have the flavour/texture of the superior spaghettis available”*
**Value For Money**12%
*“Outrageously more expensive than in Europe”*
**Thickness**10%
*“.they are now much thinner”*
**Cutting/Trimming**7%
*“Why short cut”*
**Quality-Overall**6%
*“Not good quality”*
**Cooking Instructions**4%
*“It takes ages to cook”*
**Texture/Consistency-Overall**4%
*“Cheap spaghetti poor texture”*
## **Common questions**
- **Is spaghetti profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 15 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the spaghetti niche?**
- 8 brands and 40 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in spaghetti?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for spaghetti peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the spaghetti niche?**
- Listings span £0.44–£2.54; the average listing price is £1.18 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.
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