---
title: "Trend — soy sauce - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/soy-sauce/trend"
last_updated: "2026-07-31T15:09:44.131Z"
locale: en
meta:
  description: "Niche score 46/100 · £387K/yr market · 464K searches/yr · £3.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £387K/yr market · 464K searches/yr · £3.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — soy sauce - Flapen"
---

# **soy sauce**

**Skip it**

Prices mostly outside the sweet spot ($0.69–$9.82) — this niche doesn't clear our bar today.

Market size 55Growth 18Conversion 100Competition 51Returns 100Price range 0Avg price 11Brand share 18Review moat 57Quality gap 23

**Conversion**

**Incredible****20.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,203**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£387K**

£387K/yr · 464K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£3.99**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.69–£9.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100