[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-sourdough-starter":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":223,"demand":228,"seasonality":500,"brandShare":513,"products":534,"feedback":665,"searchTerms":807,"related":826,"lastUpdated":167},"b2b2adbd-9a73-4a0f-a68f-d852ea6fc030","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":168,"signals":170,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":181,"top20BrandShare":181,"primePct":159,"oosRate":182},89596,139258,1.193,-0.2949,0.0611,0.7653,0.9238,4.11,440,10.53,5.17,30.64,13,10000,0.6923,0.0012,2,3,"sourdough starter","sourdough-starter","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fsourdough-starter","Baking Supplies","2026-07-24T02:25:06.784092+00:00",8,7,[171],"out_of_stock",859,0,8000,250,500,84240,105300,24,197,1,0.0874,{"score":184,"verdict":185,"components":186},44,"skip",[187,192,195,199,202,205,208,213,216,219],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",22,0.15,89596.23,{"key":193,"score":194,"weight":190,"raw":148},"growth",10,{"key":196,"score":197,"weight":198,"raw":149},"conversion",68,0.1,{"key":200,"score":201,"weight":190,"raw":150},"competition",20,{"key":203,"score":204,"weight":198,"raw":151},"brandShare",19,{"key":206,"score":207,"weight":198,"raw":152},"qualityGap",88,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",78,0.05,440.08,{"key":214,"score":215,"weight":198,"raw":160},"returns",99,{"key":217,"score":218,"weight":211,"raw":154},"avgPrice",38,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",61,0.6140557518649392,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.36,12.12,0.0064,27606,{"points":229,"droppedPartialWeek":499},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,478,481,484,487,490,493,496],{"week":231,"volume":232},"2024-11-03",3292,{"week":234,"volume":235},"2024-11-10",3063,{"week":237,"volume":238},"2024-11-17",2836,{"week":240,"volume":241},"2024-11-24",3224,{"week":243,"volume":244},"2024-12-01",3372,{"week":246,"volume":247},"2024-12-08",3499,{"week":249,"volume":250},"2024-12-15",2833,{"week":252,"volume":253},"2024-12-22",3150,{"week":255,"volume":256},"2024-12-29",2351,{"week":258,"volume":259},"2025-01-05",3490,{"week":261,"volume":262},"2025-01-12",3681,{"week":264,"volume":265},"2025-01-19",3156,{"week":267,"volume":268},"2025-01-26",2780,{"week":270,"volume":271},"2025-02-02",2924,{"week":273,"volume":274},"2025-02-09",3161,{"week":276,"volume":277},"2025-02-16",3067,{"week":279,"volume":280},"2025-02-23",2712,{"week":282,"volume":283},"2025-03-02",2506,{"week":285,"volume":286},"2025-03-09",2147,{"week":288,"volume":289},"2025-03-16",2331,{"week":291,"volume":292},"2025-03-23",2092,{"week":294,"volume":295},"2025-03-30",2088,{"week":297,"volume":298},"2025-04-06",1856,{"week":300,"volume":301},"2025-04-13",1677,{"week":303,"volume":304},"2025-04-20",1843,{"week":306,"volume":307},"2025-04-27",1634,{"week":309,"volume":310},"2025-05-04",1383,{"week":312,"volume":313},"2025-05-11",1494,{"week":315,"volume":316},"2025-05-18",1321,{"week":318,"volume":319},"2025-05-25",1582,{"week":321,"volume":322},"2025-06-01",1851,{"week":324,"volume":325},"2025-06-08",1726,{"week":327,"volume":328},"2025-06-15",1700,{"week":330,"volume":331},"2025-06-22",1306,{"week":333,"volume":334},"2025-06-29",1376,{"week":336,"volume":337},"2025-07-06",1390,{"week":339,"volume":340},"2025-07-13",1651,{"week":342,"volume":343},"2025-07-20",1313,{"week":345,"volume":346},"2025-07-27",1392,{"week":348,"volume":349},"2025-08-03",1270,{"week":351,"volume":352},"2025-08-10",1602,{"week":354,"volume":355},"2025-08-17",1911,{"week":357,"volume":358},"2025-08-24",1946,{"week":360,"volume":361},"2025-08-31",1932,{"week":363,"volume":364},"2025-09-07",1988,{"week":366,"volume":367},"2025-09-14",2254,{"week":369,"volume":370},"2025-09-21",2293,{"week":372,"volume":373},"2025-09-28",2468,{"week":375,"volume":376},"2025-10-05",2702,{"week":378,"volume":379},"2025-10-12",2939,{"week":381,"volume":382},"2025-10-19",2892,{"week":384,"volume":385},"2025-10-26",2473,{"week":387,"volume":388},"2025-11-02",2906,{"week":390,"volume":391},"2025-11-09",2824,{"week":393,"volume":394},"2025-11-16",2834,{"week":396,"volume":397},"2025-11-23",2877,{"week":399,"volume":400},"2025-11-30",3323,{"week":402,"volume":403},"2025-12-07",3411,{"week":405,"volume":406},"2025-12-14",3275,{"week":408,"volume":409},"2025-12-21",4400,{"week":411,"volume":412},"2025-12-28",3393,{"week":414,"volume":415},"2026-01-04",4213,{"week":417,"volume":418},"2026-01-11",4317,{"week":420,"volume":421},"2026-01-18",4104,{"week":423,"volume":424},"2026-01-25",4169,{"week":426,"volume":427},"2026-02-01",3829,{"week":429,"volume":430},"2026-02-08",3474,{"week":432,"volume":433},"2026-02-15",3099,{"week":435,"volume":436},"2026-02-22",3326,{"week":438,"volume":439},"2026-03-01",3037,{"week":441,"volume":442},"2026-03-08",2681,{"week":444,"volume":445},"2026-03-15",2489,{"week":447,"volume":448},"2026-03-22",2388,{"week":450,"volume":451},"2026-03-29",2185,{"week":453,"volume":454},"2026-04-05",2631,{"week":456,"volume":457},"2026-04-12",2280,{"week":459,"volume":460},"2026-04-19",2236,{"week":462,"volume":463},"2026-04-26",2253,{"week":465,"volume":466},"2026-05-03",2140,{"week":468,"volume":469},"2026-05-10",2340,{"week":471,"volume":472},"2026-05-17",2979,{"week":474,"volume":475},"2026-05-24",2429,{"week":477,"volume":322},"2026-05-31",{"week":479,"volume":480},"2026-06-07",2334,{"week":482,"volume":483},"2026-06-14",2237,{"week":485,"volume":486},"2026-06-21",2022,{"week":488,"volume":489},"2026-06-28",1641,{"week":491,"volume":492},"2026-07-05",1695,{"week":494,"volume":495},"2026-07-12",1533,{"week":497,"volume":498},"2026-07-19",1784,false,[501,502,503,504,505,506,507,508,509,510,511,512],1.4898122279829453,1.2747333513386672,0.9541173918241027,0.817379426987634,0.7756609211941965,0.7169517265196428,0.6124048315858251,0.6902447987461204,0.8968759270164129,1.0964141344821328,1.2033613891852881,1.3142712931519223,{"top":514,"otherBrandCount":161,"otherClickShare":533},[515,518,521,524,527,530],{"brand":516,"clickShare":517},"Dough Dough at home",0.4588,{"brand":519,"clickShare":520},"Kombuchaorganic",0.2625,{"brand":522,"clickShare":523},"Phoenix Fungi",0.0939,{"brand":525,"clickShare":526},"Good Gut Tribe",0.0825,{"brand":528,"clickShare":529},"Freshly Fermented",0.0261,{"brand":531,"clickShare":532},"Mad Millie",0.026,0.05019999999999991,[535,546,557,568,579,588,598,607,615,624,633,644,654],{"asin":536,"title":537,"brand":516,"imageUrl":538,"price":539,"rating":540,"reviews":541,"clickShare90":542,"clickShare360":543,"launchDate":544,"amazonUrl":545},"B0GP6WSX6S","Sourdough Starter Fast start Live Culture 46-Year Heritage Yeast -Shelf Stabilized Fail-Proof Instant Activation & No-Mess San Francisco Sourdough Starter Beginner Friendly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PWZa4RsjL.jpg",10.02,4.1,177,0.3718,0.1615,"2026-02-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GP6WSX6S",{"asin":547,"title":548,"brand":519,"imageUrl":549,"price":550,"rating":551,"reviews":552,"clickShare90":553,"clickShare360":554,"launchDate":555,"amazonUrl":556},"B075W9K5ZD","Certified Organic Live (NOT POWDER) Sourdough Starter Very Old and Mature - 46 year old Lake District Starter Bread Starter - 70g for all types of flour with printed instruction by Kombuchaorganic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cu2e53h8L.jpg",9.82,4.4,2234,0.2232,0.3605,"2017-09-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB075W9K5ZD",{"asin":558,"title":559,"brand":522,"imageUrl":560,"price":561,"rating":562,"reviews":563,"clickShare90":564,"clickShare360":565,"launchDate":566,"amazonUrl":567},"B0DZ2HSW5N","Organic White Sourdough Starter Live Culture for Artisan Bread Baking Mild & Creamy Flavour Easy to Use Reusable & Long-Lasting","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RSbO-y7jL.jpg",9.99,3.9,33,0.0613,0.0821,"2025-03-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZ2HSW5N",{"asin":569,"title":570,"brand":525,"imageUrl":571,"price":572,"rating":573,"reviews":574,"clickShare90":575,"clickShare360":576,"launchDate":577,"amazonUrl":578},"B0CYZQLJD7","Freshly Fermented British White Sourdough Starter | Live Active Fresh Culture Certified Organic UKAS Lab Tested | Made in UK | Ready to Bake Starter for Classic White Loaves | 150g Pouch","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QPJdrFbAL.jpg",12.6,3.8,16,0.057,0.0556,"2024-03-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CYZQLJD7",{"asin":580,"title":581,"brand":516,"imageUrl":582,"price":539,"rating":540,"reviews":583,"clickShare90":584,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B0FMJYW9WN","Dehydrated Sourdough Starter San Francisco Sourdough Culture for Artisan Bread 2 Hour Activation Easy Kit for Beginners 15 g Dried Sourdough Starter Packet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417xvBKnMkL.jpg",592,0.052,0.1232,"2025-08-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FMJYW9WN",{"asin":589,"title":590,"brand":519,"imageUrl":591,"price":592,"rating":551,"reviews":593,"clickShare90":594,"clickShare360":595,"launchDate":596,"amazonUrl":597},"B079P6LNNP","Certified Organic Live 46 Year Old San Francisco Sourdough Starter - UKAS Lab Tested with Printed Instruction from Kombuchaorganic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iQj32qnoL.jpg",9.81,371,0.0393,0.0689,"2018-02-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB079P6LNNP",{"asin":599,"title":600,"brand":516,"imageUrl":601,"price":602,"rating":540,"reviews":541,"clickShare90":603,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B0GHZ966ZY","Dough Dough at Home: All-In-One Sourdough & Kefir Starter culture Dual Life 24-Hour Rapid Fermentation Makes Bread & Probiotic Milk All-Natural Active Live Cultures","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318SBa4yZDL.jpg",9.57,0.035,0.0231,"2025-03-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GHZ966ZY",{"asin":608,"title":609,"brand":522,"imageUrl":610,"price":611,"rating":562,"reviews":157,"clickShare90":612,"clickShare360":613,"launchDate":566,"amazonUrl":614},"B0DZ2HYJSM","Phoenix Fungi Freeze-Dried Wholemeal Sourdough Starter Live Culture for Bread Baking Robust & Malty Flavour Easy to Activate Long Shelf Life & Reusable","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tpz2IpaaL.jpg",8.2,0.0326,0.0148,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZ2HYJSM",{"asin":616,"title":617,"brand":528,"imageUrl":618,"price":155,"rating":619,"reviews":620,"clickShare90":529,"clickShare360":621,"launchDate":622,"amazonUrl":623},"B079KGZJY3","Freshly Fermented Organic & Vegan Certified Freeze Dried Sourdough Culture Rye","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31YEpooN3hL.jpg",3.6,71,0.015,"2020-01-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB079KGZJY3",{"asin":625,"title":626,"brand":531,"imageUrl":627,"price":628,"rating":551,"reviews":629,"clickShare90":532,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B07FDKM1VS","Mad Millie Sourdough Culture 21 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MaaGs6wtL.jpg",7.41,92,0.0328,"2017-07-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07FDKM1VS",{"asin":634,"title":635,"brand":636,"imageUrl":637,"price":638,"rating":551,"reviews":639,"clickShare90":640,"clickShare360":641,"launchDate":642,"amazonUrl":643},"B002C08SS2","Breadtopia Sourdough Starter 12 Grams","Breadtopia","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410hAPk1-NL.jpg",7.09,1816,0.0256,0.0128,"2016-07-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002C08SS2",{"asin":645,"title":646,"brand":525,"imageUrl":647,"price":648,"rating":619,"reviews":649,"clickShare90":650,"clickShare360":651,"launchDate":652,"amazonUrl":653},"B0CYZS2RTB","Freshly Fermented Organic Sourdough Starter Kit Freeze-Dried 1899 Alaskan Culture | Beginner Friendly | Vegan Friendly | Live Wild Yeast Just Add Water","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fbqSlpybL.jpg",6.59,18,0.0255,0.0342,"2024-03-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CYZS2RTB",{"asin":655,"title":656,"brand":657,"imageUrl":658,"price":156,"rating":659,"reviews":660,"clickShare90":661,"clickShare360":662,"launchDate":663,"amazonUrl":664},"B0FLLZTG4X","All-in-One Mirafolk Sourdough Starter Kit Bread Making Kit with 10in Oval Proofing Basket Cloth Liner Jar Dough Whisk and Scraper Bread Making Tools Baking Accessories for Kitchen","MiraFolk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OiO9tqzBL.jpg",4.7,111,0.0247,0.0155,"2025-08-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FLLZTG4X",{"love":666,"hate":736,"returnReasons":790},[667,674,681,688,695,702,709,716,723,729],{"topic":668,"percentOfMentions":669,"verbatims":670},"Ease Of Use",0.1433,[671,672,673],"Easy to use","Quick to get going","Easy to care for",{"topic":675,"percentOfMentions":676,"verbatims":677},"Instructions\u002FUser Manual\u002FTroubleshooting",0.1426,[678,679,680],"instructions were clear","Followed instructions","easy to understand instructions",{"topic":682,"percentOfMentions":683,"verbatims":684},"Sour",0.1381,[685,686,687],"have produced some excellent sourdough loaves","The flavour was mild rather than strongly sour","tastes delicious - we did sour dough",{"topic":689,"percentOfMentions":690,"verbatims":691},"Baking",0.124,[692,693,694],"This product was perfect for my baking needs","Highly recommended for home bakers","Great for new baker",{"topic":696,"percentOfMentions":697,"verbatims":698},"Quality-Overall",0.1219,[699,700,701],"Really good quality tools","Great Product, Great Company","Excellent product",{"topic":703,"percentOfMentions":704,"verbatims":705},"Value For Money",0.06280000000000001,[706,707,708],"is so worth the money","Excellent value for money","£6.99 seems a reasonable price",{"topic":710,"percentOfMentions":711,"verbatims":712},"Taste-Overall",0.0558,[713,714,715],"the taste was surprisingly complex","The bread was delicious","Very tasty",{"topic":717,"percentOfMentions":718,"verbatims":719},"Durability",0.0277,[720,721,722],"So far, it has been durable","The quality of the items is solid, especially the proofing basket and accessories, and it all feels durable and well made","In reality the starter is quite durable",{"topic":724,"percentOfMentions":725,"verbatims":726},"Flavor",0.019299999999999998,[713,727,728],"Lovely flavour and brilliant result","great tasting bread",{"topic":730,"percentOfMentions":731,"verbatims":732},"Smell",0.0167,[733,734,735],"Wonderful fresh bread smells all round the house","The starter has a pleasant aroma","Good growth good smell",[737,744,750,756,763,767,772,776,780,784],{"topic":738,"percentOfMentions":739,"verbatims":740},"Functionality-Overall",0.15710000000000002,[741,742,743],"Didn't work for me","sometimes just doesnt work well","Sourdough starter didn't work. It didn't work.",{"topic":675,"percentOfMentions":745,"verbatims":746},0.14859999999999998,[747,748,749],"Instructions incompatible website vs packet","I was initially concerned that there were no instructions","Instructions inadequate",{"topic":682,"percentOfMentions":751,"verbatims":752},0.0738,[753,754,755],"the result wasnt the nicely risen sourdough loaf I was hoping for","My old sourdough died so got this","Not quite that punched in the face San Francisco sour",{"topic":757,"percentOfMentions":758,"verbatims":759},"Advertised Vs Actual Product",0.0571,[760,761,762],"it turned out fine...but not very happy about how this listing misled me.","a misleading picture here","Also, it is totally different from the image shown here so I think it is misrepresented and misleading",{"topic":696,"percentOfMentions":758,"verbatims":764},[765,766],"It's a total beast","Really poor quality",{"topic":768,"percentOfMentions":769,"verbatims":770},"Cooking Experience",0.0286,[771],"it has stuck to the base of the loaf",{"topic":773,"percentOfMentions":769,"verbatims":774},"Cooking Instructions",[775],"I would not recommend this it was way to week to bake with so had to feed it quite a lot so l may as well made my own starter it also quite expensive my advice is to make your own or get some off a friend",{"topic":777,"percentOfMentions":769,"verbatims":778},"Stale\u002FRotten\u002FSpoiled",[779],"Rubbish product dont buy",{"topic":781,"percentOfMentions":769,"verbatims":782},"Moist\u002FDry",[783],"time to get this started off - dried format",{"topic":785,"percentOfMentions":786,"verbatims":787},"Size-Overall",0.021400000000000002,[788,789],"so may not be enough for larger batches","The plastic bag of starter powder looks quite small",[791,793,795,796,799,802,804,805,806],{"reason":785,"pct":792},0.2,{"reason":696,"pct":794},0.16670000000000001,{"reason":730,"pct":794},{"reason":797,"pct":798},"Gifting Purpose",0.1333,{"reason":800,"pct":801},"Spray\u002FFlow",0.0667,{"reason":803,"pct":801},"Leak-Proof",{"reason":757,"pct":801},{"reason":703,"pct":801},{"reason":738,"pct":801},[808,811,816,821],{"term":163,"volume":809,"growthQoq":810,"conversionRate":575},122524,-0.3013,{"term":812,"volume":813,"growthQoq":814,"conversionRate":815},"sour dough starter",7170,-0.1171,0.0598,{"term":817,"volume":818,"growthQoq":819,"conversionRate":820},"sourdough starter culture",6347,-0.3772,0.0581,{"term":822,"volume":823,"growthQoq":824,"conversionRate":825},"active sourdough starter",3217,-0.2557,0.0371,[827,834,839,845,850,856],{"title":828,"href":829,"score":830,"verdict":831,"marketSize":832,"growth90":833},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":835,"href":836,"score":830,"verdict":831,"marketSize":837,"growth90":838},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":840,"href":841,"score":830,"verdict":842,"marketSize":843,"growth90":844},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":846,"href":847,"score":830,"verdict":842,"marketSize":848,"growth90":849},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":851,"href":852,"score":853,"verdict":842,"marketSize":854,"growth90":855},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":857,"href":858,"score":853,"verdict":842,"marketSize":859,"growth90":860},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]