---
title: "Sourdough Bread — £424K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sourdough-bread"
last_updated: "2026-07-31T15:57:26.825Z"
locale: en
meta:
description: "Niche score 54/100 · £424K/yr market · 895K searches/yr. Prices mostly outside the sweet spot ($1.68–$4.85) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £424K/yr market · 895K searches/yr. Prices mostly outside the sweet spot ($1.68–$4.85) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sourdough Bread — £424K/yr Amazon UK Niche (2026) - Flapen"
---
# **sourdough bread**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.68–$4.85) keeps it on the watch list.
Market size 56Growth 19Conversion 99Competition 62Returns 100Price range 0Avg price 7Brand share 24Review moat 92Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****157.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£424K**
£424K/yr · 895K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.47**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.68–£4.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sourdough bread is a £424K/yr Amazon United Kingdom market (895K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sourdough bread market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£371K–£494K**
- units × avg price
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**7%**
- Jason's51% - Hovis12% - Morrisons12% - Jason's Sourdough11% - Jason's Everyday4% - Bertinet Bakery3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
20K15KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/sourdough-bread/trend)
## **Top sourdough bread search terms**
- **sourdough bread**361K/yr-3.6%23.3% conv. - **jason**203K/yr-15.0%0.7% conv. - **sourdough**180K/yr-21.9%12.1% conv. - **jasons sourdough bread**62K/yr-9.8%26.4% conv. - **jasons**28K/yr-5.1%31.0% conv. - **sour dough**18K/yr-15.6%11.5% conv. - **organic bread**9K/yr-15.4%2.3% conv. - **sour dough bread**7K/yr-18.4%12.9% conv. - **jasons sourdough**11K/yr-10.1%20.4% conv. - **bread sourdough**8K/yr-4.8%17.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sourdough-bread/search-terms)
## **Top sourdough bread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£17K8%£34K12%£51K16%£68K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jasons Sourdough The Great White Straight Up Sourdough 450g**Jason's**£2.18**4.5★802 rev](https://www.amazon.co.uk/dp/B09RQQ2XWD) [2**Jasons Grains And Seeds Ciabattin Sourdough 580g**Jason's**£2.20**4.5★378 rev](https://www.amazon.co.uk/dp/B0BWSGXMV4) [3**Jasons XL White Ciabattin Sourdough 900g**Jason's Sourdough**£3.33**4.4★32 rev](https://www.amazon.co.uk/dp/B0G2TBPQWP) [4**Jasons White Ciabattin Sourdough 580g**Jason's**£2.25**4.5★309 rev](https://www.amazon.co.uk/dp/B0BWSB8VC7) [5**Jasons Sourdough Wholemeal Ciabattin 580g**Jason's**£2.27**4.4★95 rev](https://www.amazon.co.uk/dp/B0F712Q3Q1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best White Sourdough 400g**Morrisons**£2.11**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWS2HYJ) [**Morrisons The Best Seeded Sourdough 400g**Morrisons**£2.12**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWNVF91) [**Jasons XL White Ciabattin Sourdough 900g**Jason's Sourdough**£3.33**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G2TBPQWP) [**Jasons XL Grains And Seeds Ciabattin Sourdough 900g**Jason's Sourdough**£3.40**17 rev8mo ago](https://www.amazon.co.uk/dp/B0G2TCLQCX) [**Jasons Sourdough Superb Sprouted Grains 450g**Jason's**£2.20**15 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWY4L2Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons The Best White Sourdough 400g**Morrisons**£2.11**4.2★**▲ 144%**](https://www.amazon.co.uk/dp/B0GRWS2HYJ) [**Morrisons The Best Seeded Sourdough 400g**Morrisons**£2.12**4.0★**▲ 126%**](https://www.amazon.co.uk/dp/B0GRWNVF91) [**Jasons Sourdough Straight Up Majestic Malted 450g**Jason's**£2.23**4.3★**▲ 113%**](https://www.amazon.co.uk/dp/B09RQP55L3) [**Jasons XL White Ciabattin Sourdough 900g**Jason's Sourdough**£3.33**4.4★**▲ 109%**](https://www.amazon.co.uk/dp/B0G2TBPQWP) [**Jasons Sourdough Superb Sprouted Grains 450g**Jason's**£2.20**4.9★**▲ 104%**](https://www.amazon.co.uk/dp/B0FZWY4L2Y)
**~~View all trending →~~**
## **What buyers say about sourdough bread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**22%
*“Great sourdough bread”*
**Taste-Overall**19%
*“Theses are really tasty”*
**Sour**16%
*“This is the nicest sourdough I have tasted”*
**Quality-Overall**9%
*“Great quality rolls”*
**Flavor**5%
*“Love this toasted - great flavour”*
**Crispiness**4%
*“Scrumptious”*
**Texture/Consistency-Overall**4%
*“Good, firmer than other brands, i prefer real butter”*
**Value For Money**3%
*“Plain one is cheaper”*
**Health Benefits-Overall**2%
*“Healthy”*
**Nutritional Content**2%
*“Its very tasty and filling, and its an easy way of cranking up protein and fibre in a simple meal”*
### **What buyers complain about **
**Value For Money**13%
*“albeit a bit expensive”*
**Sour**12%
*“Didnt like this sourdough bread”*
**Taste-Overall**11%
*“Had a very odd taste”*
**Hard Feel**9%
*“hard as concrete”*
**Moist/Dry**9%
*“quite dry”*
**Stale/Rotten/Spoiled**9%
*“Arrived a little stale”*
**Salt Content**3%
*“Awful bread extremely salty”*
**Smell**3%
*“Actually smells like toast out of the toaster”*
**Ingredients-Overall**3%
*“Strange as the ingredients seem ok”*
**Texture/Consistency-Overall**3%
*“not the texture”*
## **Common questions**
- **Is sourdough bread profitable to sell on Amazon United Kingdom?**
- The niche generates £424K/yr across 27 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the sourdough bread niche?**
- 9 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in sourdough bread?**
- Top complaints mined from reviews: Value For Money, Sour, Taste-Overall. The return rate is 0.0%.
- **When does demand for sourdough bread peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sourdough bread niche?**
- Listings span £1.68–£4.85; the average listing price is £2.47 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.
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