---
title: "Sour Sweets — £535K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sour-sweets"
last_updated: "2026-07-31T16:50:04.576Z"
locale: en
meta:
description: "Niche score 56/100 · £535K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £535K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sour Sweets — £535K/yr Amazon UK Niche (2026) - Flapen"
---
# **sour sweets**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 23Conversion 96Competition 77Returns 100Price range 21Avg price 12Brand share 29Review moat 69Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****743.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£535K**
£535K/yr · 946K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.76–£18.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£4.29**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sour sweets is a £535K/yr Amazon United Kingdom market (946K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sour sweets market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£536K–£644K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **22%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**10%**
- Skittles59% - Sour Patch Kids15% - Brain Blasterz7% - MyCandyShop4% - Sour Patch3% - iBrandz2% - Open — no brand owns it (9 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/sour-sweets/trend)
## **Top sour sweets search terms**
- **sour sweets**308K/yr-8.2%5.0% conv. - **skittles**239K/yr+8.8%21.5% conv. - **sour patch kids**153K/yr-10.4%8.1% conv. - **skittles sweets**49K/yr+8.3%19.1% conv. - **sour candy**37K/yr-1.6%1.7% conv. - **sour**40K/yr-14.5%2.1% conv. - **sour patch**25K/yr-17.4%9.1% conv. - **super sour sweets**22K/yr-5.0%3.5% conv. - **sour skittles**15K/yr-10.1%11.8% conv. - **sweets sour**13K/yr-5.0%6.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sour-sweets/search-terms)
## **Top sour sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£21K8%£43K12%£64K16%£86K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skittles Fruit Sweets Pouch 1 Count 136g**Skittles**£0.84**4.6★415 rev](https://www.amazon.co.uk/dp/B0C5N9CQL8) [2**Skittles Crazy Sours Sweets Pouch 136g**Skittles**£0.78**4.7★837 rev](https://www.amazon.co.uk/dp/B008ES7OHC) [3**Skittles Sweets Bulk Bag 1kg | Chewy Fruit Flavoured Vegan Candy | Ideal for Sharing Movie Nights & Party Bags | Family Size Pack**Skittles**£5.69**4.8★3,804 rev](https://www.amazon.co.uk/dp/B08G9Z14PT) [4**Skittles Giants Fruit Flavoured 132g Sweets Bag | 3x Bigger Vegan Sweets & Candy | Chewy Sharing Snacks for Movie Night On-The-Go Snacks Treats and Sharing Bag**Skittles**£0.76**4.6★9,809 rev](https://www.amazon.co.uk/dp/B086CD6B5G) [5**Skittles Vegan Chewy Sweets Tropical Fruit Flavoured Pouch Bag 136g**Skittles**£0.83**4.6★430 rev](https://www.amazon.co.uk/dp/B073PYS6DK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g**Rowntree's**£0.92**33 rev7mo ago](https://www.amazon.co.uk/dp/B0G8JRSBD3) [**Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g**Sour Patch Kids**£1.22**142 rev1y ago](https://www.amazon.co.uk/dp/B0FGWR53K6) [**Super Sour Sweet Gift Box Hamper American Candy. Extreme Sour selection**iBrandz**£6.54**84 rev1y ago](https://www.amazon.co.uk/dp/B0F99V86W9) [**Skittles Citrus | Citrus-Flavoured Vegan Sweets | Five Zingy Flavours | For Parties & Movie Nights | 136g Pouch**Skittles**£0.92**65 rev1y ago](https://www.amazon.co.uk/dp/B0F4XY94PX) [**Barnetts - Mega Sour Candy Raspberry 104g - Trendy Sweet Bags - Traditionally Handmade Sweets - Sour Coating Lasts 20 Seconds - Candies for Party Bag Gift Hamper or Hamper Box**Barnetts**£5.55**868 rev1y ago](https://www.amazon.co.uk/dp/B0F1NHLLKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g**Rowntree's**£0.92**4.5★**▲ 222%**](https://www.amazon.co.uk/dp/B0G8JRSBD3) [**MyCandyShop Stupidly Sour Sweets 250g - Raspberry - Worlds Sourest Sweets -Intense Coating British Made Boiled Sour Candy- Great For Extreme Challenges**MyCandyShop**£6.92**4.0★**▲ 71%**](https://www.amazon.co.uk/dp/B0DBR8MP4B) [**HARIBO Rainbow Strips Sour and Fruity Gummy Sweets 130g Share Size**HARIBO**£1.15**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B016OVWTSE) [**Skittles Citrus | Citrus-Flavoured Vegan Sweets | Five Zingy Flavours | For Parties & Movie Nights | 136g Pouch**Skittles**£0.92**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0F4XY94PX) [**Skittles Fruit Sweets Pouch 1 Count 136g**Skittles**£0.84**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0C5N9CQL8)
**~~View all trending →~~**
## **What buyers say about sour sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“great fruity taste”*
**Sweetness**16%
*“There is a really nice variety of sweets in this mix”*
**Value For Money**15%
*“Excellent value”*
**Sour**13%
*“Great sour”*
**Flavor**7%
*“Range of flavours was good”*
**Quality-Overall**4%
*“Good value and quality arrived quickly”*
**Size-Overall**3%
*“Good size”*
**Advertised Vs Actual Product**3%
*“The product matched the description”*
**Gifting Purpose**2%
*“Great present”*
**Ease Of Chewing/Swallowing**2%
*“chewy”*
### **What buyers complain about **
**Sour**25%
*“Only for hardcore sour fans”*
**Sweetness**9%
*“theyre hard sweets”*
**Taste-Overall**8%
*“Awful taste”*
**Size-Overall**8%
*“The bag is quite small”*
**Value For Money**5%
*“Way over priced for what you get”*
**Quality-Overall**5%
*“not as good as the peach ones”*
**Ease Of Chewing/Swallowing**3%
*“a little chewy”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
**Flavor**2%
*“Was quite disappointed with the flavour”*
**Stale/Rotten/Spoiled**1%
*“Stale sweets”*
## **Common questions**
- **Is sour sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £535K/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the sour sweets niche?**
- 15 brands and 107 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in sour sweets?**
- Top complaints mined from reviews: Sour, Sweetness, Taste-Overall. The return rate is 0.0%.
- **When does demand for sour sweets peak?**
- Demand peaks in Jun–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the sour sweets niche?**
- Listings span £0.76–£18.88; the average listing price is £4.29 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.
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