---
title: "Products — soup - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/soup/products"
last_updated: "2026-07-31T15:08:39.033Z"
locale: en
meta:
  description: "Niche score 54/100 · £706K/yr market · 1.4M searches/yr · £3.00 avg price. Soft demand (-41.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £706K/yr market · 1.4M searches/yr · £3.00 avg price. Soft demand (-41.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — soup - Flapen"
---

# **soup**

**Worth a look**

Shows low returns (0.0%), but soft demand (-41.3% this quarter) keeps it on the watch list.

Market size 69Growth 4Conversion 98Competition 76Returns 100Price range 29Avg price 8Brand share 20Review moat 71Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Review moat**

**Good****670.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£706K**

£706K/yr · 1.4M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£0.74–£20.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£3.00**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-41.3%**

90-day search growth — must beat 0% to launch