---
title: "Soup Mix — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/soup-mix"
last_updated: "2026-07-31T13:20:56.309Z"
locale: en
meta:
description: "Niche score 48/100 · £85K/yr market · 119K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £85K/yr market · 119K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soup Mix — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **soup mix**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 10Conversion 62Competition 72Returns 100Price range 49Avg price 60Brand share 5Review moat 73Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****569.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.15**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.11–£28.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£85K**
£85K/yr · 119K searches
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, soup mix is a £85K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup mix market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£132K–£164K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**1%**
- Knorr80% - Freja10% - Baxters4% - Iberica Food2% - Batchelors1% - Soul Kitchen1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
5K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/soup-mix/trend)
## **Top soup mix search terms**
- **knorr soup**61K/yr-37.4%6.9% conv. - **clear soups for colonoscopy**12K/yr+20.4%1.7% conv. - **soup powders**6K/yr+18.0%0.3% conv. - **clear soup**7K/yr-11.9%3.0% conv. - **soup powder**6K/yr-47.6%2.9% conv. - **knorr packet soup**5K/yr-29.5%7.3% conv. - **maggi soup**4K/yr-27.0%0.8% conv. - **clear broth**3K/yr-17.3%1.9% conv. - **consomme clear soup**3K/yr-23.8%3.0% conv. - **knorr soup packets**5K/yr-65.5%6.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/soup-mix/search-terms)
## **Top soup mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knorr Florida Spring Vegetable Dry Packet Soup no artificial colours or preservatives soup mix suitable for vegans and vegetarians 48 g (Packaging may vary)**Knorr**£1.11**4.6★475 rev](https://www.amazon.co.uk/dp/B014G2S0D6) [2**Knorr Classic Cream Of Vegetable Soup Mix 25 Portions (Makes 4.25 Litres) 19739301**Knorr**£8.89**4.6★1,889 rev](https://www.amazon.co.uk/dp/B00ZNBPH7W) [3**Knorr Super Chicken Noodle Soup Mix packet soup free from artificial colours and preservatives quick and easy 12x 51 g (48 servings)**Knorr**£9.29**4.5★2,130 rev](https://www.amazon.co.uk/dp/B075V6CJZ7) [4**Knorr Classic Cream Of Chicken Soup 25 Portions (Makes 4.25 Litres) 39737801**Knorr**£10.13**4.5★1,973 rev](https://www.amazon.co.uk/dp/B00ZNFTVNY) [5**Knorr Thick Vegetable Dry Soup 9 x 75 g**Knorr**£10.47**4.7★209 rev](https://www.amazon.co.uk/dp/B07CPZX5TC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)**Freja**£21.38**340 rev1y ago](https://www.amazon.co.uk/dp/B0DZJ1QFD8) [**Knorr Minestrone Packet Soup Mix 78g Pack of 3 Irish Recipe**Knorr**£10.12**39 rev1y ago](https://www.amazon.co.uk/dp/B0DL1LNGFP) [**Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)**Freja**£21.05**350 rev1y ago](https://www.amazon.co.uk/dp/B0DGV97H1G) [**Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle**Soul Kitchen**£19.99**152 rev2y ago](https://www.amazon.co.uk/dp/B0DWXX2FFB) [**Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L**Iberica Food**£18.30**25 rev2y ago](https://www.amazon.co.uk/dp/B0CZRXG7L6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)**Freja**£21.38**4.4★**▲ 197%**](https://www.amazon.co.uk/dp/B0DZJ1QFD8) [**Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)**Baxters**£8.27**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B0CQMG8Z4Z) [**Baxters Chef Selections Soups Beef Consommé with Cask Aged Sherry 400 g (Pack of 6)**Baxters**£17.22**4.2★**▲ 52%**](https://www.amazon.co.uk/dp/B0BW9SN47H) [**Freja Gourmet Vegan Broth | Plant Based Premium Vegetable Broth | Clear Liquid Bouillon not from Vegetable Stock Cubes Powder or Concentrate | Low Calorie | Yeast Dairy & Gluten Free | 3 x 500ml**Freja**£19.57**4.0★**▲ 51%**](https://www.amazon.co.uk/dp/B08N55Y139) [**Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L**Iberica Food**£18.30**4.7★**▲ 51%**](https://www.amazon.co.uk/dp/B0CZRXG7L6)
**~~View all trending →~~**
## **What buyers say about soup mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Great tasty soup”*
**Flavor**12%
*“Overall a good texture and mushroom flavour”*
**Value For Money**6%
*“Excellent price”*
**Quality-Overall**6%
*“Good quality soup”*
**Ease Of Use**4%
*“Easy to use”*
**Cooking Instructions**3%
*“Love adding to recipes or drinking solo”*
**Nutritional Content**3%
*“Perfect for those of us that are Gluten Free”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Ingredients-Overall**2%
*“the ingredients are clean”*
**Health Benefits-Overall**2%
*“A useful ul stand by for a warming snack”*
### **What buyers complain about **
**Taste-Overall**27%
*“Not much taste”*
**Value For Money**15%
*“expensive”*
**Flavor**7%
*“Poor tomato flavour”*
**Salt Content**4%
*“main thing its very salty”*
**Dilute/Watery**3%
*“rarer than a watery cup-a-soup”*
**Thickness**3%
*“they turn out thick”*
**Spiciness**2%
*“Too Spicy”*
**Nutritional Content**2%
*“But on actual packets no gluten free symbol says may contain gluten”*
**Ease Of Use**2%
*“The lid takes a bit of getting used too”*
**Quality-Overall**2%
*“Not as good as Heinz”*
## **Common questions**
- **Is soup mix profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 33 tracked products. 90-day search growth is -29.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the soup mix niche?**
- 7 brands and 102 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in soup mix?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for soup mix peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the soup mix niche?**
- Listings span £1.11–£28.21; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.
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