---
title: "Sold By Amazon Only Products — £190K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sold-by-amazon-only-products"
last_updated: "2026-07-31T15:13:01.267Z"
locale: en
meta:
description: "Niche score 45/100 · £190K/yr market · 158K searches/yr · £13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £190K/yr market · 158K searches/yr · £13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sold By Amazon Only Products — £190K/yr Amazon UK Niche (2026) - Flapen"
---
# **sold by amazon only products**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 23Conversion 83Competition 32Returns 100Price range 59Avg price 62Brand share 4Review moat 57Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.54–£30.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,214.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£190K**
£190K/yr · 158K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sold by amazon only products is a £190K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sold by amazon only products market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£201K–£268K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**134**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Persil82% - Daz9% - Ariel3% - KING BAJ2% - Katsy Style2% - Generic1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/sold-by-amazon-only-products/trend)
## **Top sold by amazon only products search terms**
- **persil bio**89K/yr-15.8%7.4% conv. - **daz washing liquid**35K/yr+5.7%1.7% conv. - **persil bio liquid**15K/yr+31.6%7.5% conv. - **persil bio washing liquid**13K/yr-29.1%6.3% conv. - **daz liquid**5K/yr+25.0%1.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sold-by-amazon-only-products/search-terms)
## **Top sold by amazon only products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£57K40%£76K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 53 washes (1.431 L)**Persil**£5.61**4.7★5,248 rev](https://www.amazon.co.uk/dp/B08J1MQFT3) [2**Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)**Persil**£5.97**4.7★487 rev](https://www.amazon.co.uk/dp/B0CVXXKNQN) [3**Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes**Persil**£7.55**4.7★11,382 rev](https://www.amazon.co.uk/dp/B0CVXZJS71) [4**Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)**Persil**£4.54**4.6★383 rev](https://www.amazon.co.uk/dp/B0CVXYHL3M) [5**Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 2.565 Litre (Pack of 2 Bio)**Persil**£20.66**4.6★465 rev](https://www.amazon.co.uk/dp/B0D92QMWD2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)**Persil**£5.55**37 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWMZ6C) [**Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)**Persil**£30.17**465 rev1y ago](https://www.amazon.co.uk/dp/B0F8W2H39W) [**Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short**Ariel**£11.09**1,178 rev1y ago](https://www.amazon.co.uk/dp/B0DT4KV7LW) [**TDC Daz Liquid Pink Explosion Withes and Colours 75 Washes**Generic**£18.83**5 rev1y ago](https://www.amazon.co.uk/dp/B0DHHD97VK) [**Daz Liquid Laundry Detergent 74W - Whites & Colours Pack of 2 - Powerful cleaning fresh scent treats stains effectively**Katsy Style**£27.94**11 rev2y ago](https://www.amazon.co.uk/dp/B0D9P146S4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MegaBargain Persill Bio Liquid Detergent Tough Stain Removal 95 Washes (2.565 L)**KING BAJ**£17.09**5.0★**▲ 199%**](https://www.amazon.co.uk/dp/B0DJ12RB77) [**Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)**Persil**£30.17**4.6★**▲ 183%**](https://www.amazon.co.uk/dp/B0F8W2H39W) [**Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short**Ariel**£11.09**4.8★**▲ 87%**](https://www.amazon.co.uk/dp/B0DT4KV7LW) [**Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)**Persil**£5.55**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0FCFWMZ6C) [**Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)**Persil**£5.97**4.7★**▲ 72%**](https://www.amazon.co.uk/dp/B0CVXXKNQN)
**~~View all trending →~~**
## **What buyers say about sold by amazon only products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Great deal”*
**Smell**26%
*“Long lasting fragrance”*
**Ease Of Cleaning**9%
*“this cleans the best”*
**Quality-Overall**8%
*“It is one of those products that feels reliable”*
**Washability**4%
*“Washes beautifully”*
**Size-Overall**4%
*“Entirely fit for purpose”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Cleansing**2%
*“Very good product cleans the clothes very well”*
**Leak-Proof**2%
*“it hadnt been leaking as the top was secure”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Smell**18%
*“Comes out smelling of”*
**Value For Money**11%
*“Overpriced”*
**Leak-Proof**8%
*“Bottle leaked”*
**Washability**7%
*“Doesn't wash well”*
**Size-Overall**3%
*“Honestly thought the bottle would be bigger”*
**Ease Of Cleaning**3%
*“gets so dirty”*
**Dosage**3%
*“No dosing ball”*
**Weight Heavy**3%
*“theyre pretty tough”*
**Quality-Overall**3%
*“Rubbish”*
**Allergies**3%
*“Im allergic to all detergents except Daz”*
### **Top return reasons **
**Leak-Proof**53%
**Size-Overall**9%
**Smell**7%
**Value For Money**7%
**Vegan/Organic**3%
**Advertised Vs Actual Product**3%
**Washability**3%
**Eco Friendliness**2%
**Moist/Dry**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is sold by amazon only products profitable to sell on Amazon United Kingdom?**
- The niche generates £190K/yr across 17 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sold by amazon only products niche?**
- 6 brands and 134 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in sold by amazon only products?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- **When does demand for sold by amazon only products peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sold by amazon only products niche?**
- Listings span £4.54–£30.17; the average listing price is £13.39 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.
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