---
title: "Soju — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/soju"
last_updated: "2026-07-31T11:45:27.375Z"
locale: en
meta:
description: "Niche score 43/100 · £75K/yr market · 130K searches/yr · £26.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £75K/yr market · 130K searches/yr · £26.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soju — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **soju**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 27Competition 37Returns 99Price range 84Avg price 95Brand share 3Review moat 96Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****78.27**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£26.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.20–£73.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£75K**
£75K/yr · 130K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, soju is a £75K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soju market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£80K–£107K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#485**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**0%**
- Starry Mart67% - Let's Go Market15% - JINRO14% - Leegangju3% - Sushi Sushi1% - -196℃ 瞬間凍結1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/soju/trend)
## **Top soju search terms**
- **soju**83K/yr-2.7%2.1% conv. - **soju korean drink**35K/yr-22.8%2.0% conv. - **jinro soju**7K/yr+5.5%1.3% conv. - **jinro**5K/yr-11.5%2.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/soju/search-terms)
## **Top soju products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£11K20%£15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jinro Chamisul Korean Soju - All Flavours Bundle Set (Fruity Flavours Set) 350ml**Starry Mart**£46.77**4.6★156 rev](https://www.amazon.co.uk/dp/B0BSG27N14) [2**Lotte Chum Churum Soju 12-18% Alc./Vol 360ml - Pack of 6 (Random Flavours + 2 Soju Glasses)**Starry Mart**£49.53**4.4★84 rev](https://www.amazon.co.uk/dp/B0BSFQDRX9) [3**Jinro Chamisul Soju - All Flavours Bundle Set (The Ultimate 8 Fruity Flavour Set) Mixed Fruit Flavour Korean Spirit Drink For Parties BBQ Picnic & Match Nights**Starry Mart**£60.74**4.6★156 rev](https://www.amazon.co.uk/dp/B0BSG1YMVF) [4**Jinro Chamisul Peach Soju 350ml Twin Pack + Soju Glass | Korean Peach Flavour Soju Drink | Smooth & Refreshing Korean Spirit For Parties BBQ & Picnic | 13% Alc./Vol**Let's Go Market**£21.44**4.7★69 rev](https://www.amazon.co.uk/dp/B0BCQQ15VR) [5**Hite Jinro Plum Flavour Soju 350ml**JINRO**£6.20**4.7★4 rev](https://www.amazon.co.uk/dp/B0D9H789DZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jinro Chamisul Soju - Melon Flavour 350ml 13% Alc./Vol Gift Set 2x Korean Soju Bottles with Shot Glass & Gift Box | Limited Edition Melon Flavour**Starry Mart**£22.62**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H26KPVC9) [**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV**-196℃ 瞬間凍結**£9.20**136 rev9mo ago](https://www.amazon.co.uk/dp/B0FTNVZNWG) [![Jinro Chamisul Soju Lemon Flavour 350ml (Pack of 2) with Soju Glass | Korean Flavoured Soju Gift Set | 13% Alc./Vol [NEW FLAVOUR]](https://m.media-amazon.com/images/I/41nefIuMtJL.jpg)**Jinro Chamisul Soju Lemon Flavour 350ml (Pack of 2) with Soju Glass | Korean Flavoured Soju Gift Set | 13% Alc./Vol \[NEW FLAVOUR\]**Starry Mart**£22.47**2 rev1y ago](https://www.amazon.co.uk/dp/B0FHWWF4NN) [**10-Pack Variety Korean Soju Set Assorted Flavours from Top Brands Premium Korean Spirits Collection**Starry Mart**£73.09**0 rev1y ago](https://www.amazon.co.uk/dp/B0F3JPC1VH) [**Hite Jinro Plum Flavour Soju 350ml**JINRO**£6.20**4 rev2y ago](https://www.amazon.co.uk/dp/B0D9H789DZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jinro Chamisul Soju - Melon Flavour 350ml 13% Alc./Vol Gift Set 2x Korean Soju Bottles with Shot Glass & Gift Box | Limited Edition Melon Flavour**Starry Mart**£22.62**0.0★**▲ 456%**](https://www.amazon.co.uk/dp/B0H26KPVC9) [**Jinro Chamisul Soju 350ml Authentic Korean Soju (Peach)**Starry Mart**£12.50**4.7★**▲ 349%**](https://www.amazon.co.uk/dp/B0BSVJBP65) [**Jinro Chamisul Soju - All Flavours Bundle Set (The Ultimate 8 Fruity Flavour Set) Mixed Fruit Flavour Korean Spirit Drink For Parties BBQ Picnic & Match Nights**Starry Mart**£60.74**4.6★**▲ 178%**](https://www.amazon.co.uk/dp/B0BSG1YMVF) [**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV**-196℃ 瞬間凍結**£9.20**4.5★**▲ 160%**](https://www.amazon.co.uk/dp/B0FTNVZNWG) [**HAKUTSURU - UMESHU GENSHU 300ML**Sushi Sushi**£10.20**4.6★**▲ 96%**](https://www.amazon.co.uk/dp/B0C1K78YCP)
**~~View all trending →~~**
## **What buyers say about soju**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**44%
*“with less alcoholic flavouring”*
**Taste-Overall**28%
*“Absolutely delicious”*
**Blend/Ratio**6%
*“Better in a mix”*
**Gifting Purpose**6%
*“Nice gift set”*
**Flavor**3%
*“After reading the reviews I went with the grape flavour”*
**Advertised Vs Actual Product**3%
*“Exceeded Expectations”*
**Value For Money**3%
*“I feel I got my money's worth”*
### **What buyers complain about **
**Taste-Overall**33%
*“Different taste from what I expected”*
**Flavor**33%
*“Missing lemon flavour”*
**Value For Money**17%
*“Total waste of money”*
## **Common questions**
- **Is soju profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the soju niche?**
- 6 brands and 8 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in soju?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.2%.
- **When does demand for soju peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the soju niche?**
- Listings span £6.20–£73.09; the average listing price is £26.66 (sweet spot $15–$100). The average incumbent carries 78 reviews — the moat a new listing must climb.
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