---
title: "Soft Mints — £156K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/soft-mints"
last_updated: "2026-07-31T12:37:14.810Z"
locale: en
meta:
description: "Niche score 38/100 · £156K/yr market · 151K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £156K/yr market · 151K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soft Mints — £156K/yr Amazon UK Niche (2026) - Flapen"
---
# **soft mints**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 23Conversion 97Competition 19Returns 100Price range 4Avg price 18Brand share 4Review moat 65Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****910.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£156K**
£156K/yr · 151K searches
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.29–£15.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, soft mints is a £156K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft mints market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£133K–£166K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- MENTOS86% - Trebor5% - KYNZA3% - Krishna Stores Limited3% - Generic2% - Espresso Yourself2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/soft-mints/trend)
## **Top soft mints search terms**
- **mentos**88K/yr+0.9%13.0% conv. - **soft mints**17K/yr-4.2%7.0% conv. - **mentos mints**18K/yr-13.1%11.5% conv. - **trebor softmints**10K/yr+4.3%5.4% conv. - **softmints**6K/yr-0.7%8.3% conv. - **mentos sweets**5K/yr-7.3%6.0% conv. - **soft mints trebor**4K/yr-16.4%8.3% conv. - **trebor softmints spearmint**5K/yr-56.8%4.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/soft-mints/search-terms)
## **Top soft mints products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£31K30%£47K40%£62K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour x 5 Rolls**MENTOS**£1.44**4.8★2,261 rev](https://www.amazon.co.uk/dp/B076RDRN6G) [2**MENTOS - Soft Chews - Crisp Outer Shell and Soft Centre - Fruit Flavour x 5 Rolls**MENTOS**£1.29**4.7★3,631 rev](https://www.amazon.co.uk/dp/B081QR792L) [3**MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour- 40 Rolls**MENTOS**£11.32**4.8★2,261 rev](https://www.amazon.co.uk/dp/B007XSYV34) [4**MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Spearmint Flavour - 40 Rolls**MENTOS**£12.77**4.7★686 rev](https://www.amazon.co.uk/dp/B005J3HMUE) [5**Mentos Discovery Soft Chews Party Sweets With Natural Colours 14 Unique Flavours Suitable for Vegetarians and Vegans - 5 Rolls**MENTOS**£1.51**4.7★270 rev](https://www.amazon.co.uk/dp/B0CX1V8KTN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Softmints Multipack Bundle | 2 Flavours Peppermint & Spearmint | 4 Rolls Each Pack | Breath Freshener Mints | Travel Pocket Size | KYNZA Gift Box**KYNZA**£4.72**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GTHMK331) [**2 × 4 Packs (8 Rolls) Softmints Peppermint Mints Multipack Chewy Mint Sweets for Fresh Breath Pocket-Friendly Breath Fresheners**Generic**£5.05**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FYQB5X63) [**Trebor Softmints Spearmint Flavour Mint Sweets 4 Pack Rolls 152 g (Pack of 1)**Trebor**£1.58**49 rev1y ago](https://www.amazon.co.uk/dp/B0DV9MB73G) [**50 x Mentos Mint Individually Wrapped Chewy Pillow Sweets by Espresso Yourself Portion Mints Bulk Sweets Perfect for Catering Multipack Sweets Office Travel & Events**Espresso Yourself**£5.68**62 rev1y ago](https://www.amazon.co.uk/dp/B0DK9XYR32) [**Trebor Softmint Peppermint Roll - Pack of 20 (5 packs x 4 rolls)**Krishna Stores Limited**£11.92**102 rev2y ago](https://www.amazon.co.uk/dp/B0D5BL25TL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Softmints Multipack Bundle | 2 Flavours Peppermint & Spearmint | 4 Rolls Each Pack | Breath Freshener Mints | Travel Pocket Size | KYNZA Gift Box**KYNZA**£4.72**4.6★**▲ 227%**](https://www.amazon.co.uk/dp/B0GTHMK331) [**MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Spearmint Flavour - 40 Rolls**MENTOS**£12.77**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B005J3HMUE) [**MENTOS - Soft Chews - Crisp Outer Shell and Soft Centre - Fruit Flavour x 5 Rolls**MENTOS**£1.29**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B081QR792L) [**MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour x 5 Rolls**MENTOS**£1.44**4.8★**▲ 30%**](https://www.amazon.co.uk/dp/B076RDRN6G) [**Trebor Softmint Spearmint Roll Std (Pack of 40)**Trebor**£15.09**4.7★**— 2%**](https://www.amazon.co.uk/dp/B009JS13KU)
**~~View all trending →~~**
## **What buyers say about soft mints**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“just as chewy and tasty, a great pack to have in your coat pocket or bag when you need to freshen your breath or clear nasal passages and being chewy they last longer than most other mints”*
**Sweetness**17%
*“Classic sweets with a nice mix of chewy and crunchy”*
**Value For Money**16%
*“very good value for money”*
**Flavor**11%
*“Great flavours”*
**Ease Of Chewing/Swallowing**11%
*“I use them to combat a gag reflex resulting from GERD - the chewing alleviates the need to gag”*
**Soft Feel**6%
*“Mentos Soft Mints”*
**Advertised Vs Actual Product**3%
*“As You'd Expect”*
**Quality-Overall**2%
*“Good quality at sensible price”*
**Breathability**2%
*“Nice breath”*
**Ease Of Use**2%
*“the are so much easier to buy on amazon”*
### **What buyers complain about **
**Value For Money**42%
*“Half the price in shops”*
**Sweetness**8%
*“Very sugar heavy though”*
**Stale/Rotten/Spoiled**8%
*“Not as fresh as other mentos”*
**Durability**8%
*“Didn't last long”*
## **Common questions**
- **Is soft mints profitable to sell on Amazon United Kingdom?**
- The niche generates £156K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the soft mints niche?**
- 6 brands and 62 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in soft mints?**
- Top complaints mined from reviews: Value For Money, Sweetness, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for soft mints peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the soft mints niche?**
- Listings span £1.29–£15.50; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.
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