---
title: "Search terms — sodium hypochlorite - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sodium-hypochlorite/search-terms"
last_updated: "2026-07-31T19:32:50.524Z"
locale: en
meta:
  description: "Niche score 53/100 · £712K/yr market · 465K searches/yr · £19.55 avg price. Soft demand (-22.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £712K/yr market · 465K searches/yr · £19.55 avg price. Soft demand (-22.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sodium hypochlorite - Flapen"
---

# **sodium hypochlorite**

**Worth a look**

Shows low returns (0.0%), but soft demand (-22.4% this quarter) keeps it on the watch list.

Market size 69Growth 14Conversion 78Competition 24Returns 100Price range 71Avg price 86Brand share 28Review moat 68Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£7.83–£32.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£712K**

£712K/yr · 465K searches

**Review moat**

**Good****795.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-22.4%**

90-day search growth — must beat 0% to launch