---
title: "Sodium Hypochlorite — £712K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sodium-hypochlorite"
last_updated: "2026-07-31T15:06:14.629Z"
locale: en
meta:
  description: "Niche score 53/100 · £712K/yr market · 465K searches/yr · £19.55 avg price. Soft demand (-22.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £712K/yr market · 465K searches/yr · £19.55 avg price. Soft demand (-22.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Sodium Hypochlorite — £712K/yr Amazon UK Niche (2026) - Flapen"
---

# **sodium hypochlorite**

**Worth a look**

Shows low returns (0.0%), but soft demand (-22.4% this quarter) keeps it on the watch list.

Market size 69Growth 14Conversion 78Competition 24Returns 100Price range 71Avg price 86Brand share 28Review moat 68Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£7.83–£32.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£712K**

£712K/yr · 465K searches

**Review moat**

**Good****795.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-22.4%**

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, sodium hypochlorite is a £712K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **sodium hypochlorite market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**30K–40K**</dd><dd>avg 1,500–2,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**£587K–£782K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**7.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#87**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**19%**</dd>

<dt>**Sponsored**</dt><dd>**81%**</dd>

<dt>**Out of stock**</dt><dd>**2.5%**</dd>

<dt>**Avg brand age**</dt><dd>**63 months**</dd>

<dt>**Avg seller age**</dt><dd>**181 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **—flat

**Sellers**

**11**

**Top-5 brand share**

**88%**

Top 20: 100%

**Top-5 click share**

**71%**

Top 20: 100%

**Open market**

**8%**

- Liquipak46% - Chemical Trade Store18% - Jennychem Industrial Chemicals9% - Custom Chemical Supplies9% - Chemiphase6% - PatioXpert4% - Open — no brand owns it (3 brands, 8%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.

25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.6×

[**Open Trend **](https://flapen.com/research/uk/grocery/sodium-hypochlorite/trend)

## **Top sodium hypochlorite search terms**

- **sodium hypochlorite**319K/yr-18.6%6.0% conv. - **sodium hypochlorite patio cleaner**57K/yr-38.0%6.2% conv. - **hypochlorite**23K/yr-42.4%4.3% conv. - **sodium hypochlorite 20l**9K/yr-6.5%6.2% conv. - **sodium hypochlorite 5l**9K/yr-29.3%5.2% conv. - **jovs sodium hypochlorite**5K/yr-11.7%2.3% conv. - **sodium hydrochloride**6K/yr-21.5%4.5% conv. - **red label hypochlorite**4K/yr+9.7%2.0% conv. - **sodium hypochlorite 15%**4K/yr+9.4%4.8% conv. - **hypochlorite patio cleaner**5K/yr-34.8%4.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sodium-hypochlorite/search-terms)

## **Top sodium hypochlorite products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£71K20%£142K30%£214K40%£285K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Liquipak Sodium Hypochlorite 10 Litres Patio Cleaner (2x5L) | Extra Strong 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution](https://m.media-amazon.com/images/I/41g+UfW4FmL.jpg)**Liquipak Sodium Hypochlorite 10 Litres Patio Cleaner (2x5L) | Extra Strong 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution**Liquipak**£18.78**4.7★1,231 rev](https://www.amazon.co.uk/dp/B086X8WLLP) [2![Chemical Trade Store - Sodium Hypochlorite Patio & Paving Cleaner 2.5L- Fast-Acting Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Mould Stains Black Spots & Dirt](https://m.media-amazon.com/images/I/41l9YknreSL.jpg)**Chemical Trade Store - Sodium Hypochlorite Patio & Paving Cleaner 2.5L- Fast-Acting Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Mould Stains Black Spots & Dirt**Chemical Trade Store**£7.83**3.6★26 rev](https://www.amazon.co.uk/dp/B0GMX85XGG) [3![Liquipak Sodium Hypochlorite 5L Patio Cleaner | High Strength 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution](https://m.media-amazon.com/images/I/41KaLF9FalL.jpg)**Liquipak Sodium Hypochlorite 5L Patio Cleaner | High Strength 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution**Liquipak**£13.08**4.6★1,776 rev](https://www.amazon.co.uk/dp/B089B5BKMR) [4![Sodium Hypochlorite Sodium Hypochlorite 10L (2X5L) - High Strength (14-15%) Brick Driveway & Patio Cleaner - | Bleaching Agent | Odour Removal | Black Spot Removal & More](https://m.media-amazon.com/images/I/419rgrE9UPL.jpg)**Sodium Hypochlorite Sodium Hypochlorite 10L (2X5L) - High Strength (14-15%) Brick Driveway & Patio Cleaner - | Bleaching Agent | Odour Removal | Black Spot Removal & More**Custom Chemical Supplies**£13.21**4.6★1,041 rev](https://www.amazon.co.uk/dp/B0BLM2D6W9) [5![Sodium Hypochlorite Patio Cleaner 2 x 5 Litres of Industrial-Strength Algae & Black Spot Remover Powerful Driveway & Paving Cleaner Professional Outdoor Cleaning Solution for Concrete](https://m.media-amazon.com/images/I/41Z-5ZqVeUL.jpg)**Sodium Hypochlorite Patio Cleaner 2 x 5 Litres of Industrial-Strength Algae & Black Spot Remover Powerful Driveway & Paving Cleaner Professional Outdoor Cleaning Solution for Concrete**Chemiphase**£18.22**4.6★1,067 rev](https://www.amazon.co.uk/dp/B07ND25RHF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Chemical Trade Store - Sodium Hypochlorite Patio & Paving Cleaner 2.5L- Fast-Acting Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Mould Stains Black Spots & Dirt](https://m.media-amazon.com/images/I/41l9YknreSL.jpg)**Chemical Trade Store - Sodium Hypochlorite Patio & Paving Cleaner 2.5L- Fast-Acting Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Mould Stains Black Spots & Dirt**Chemical Trade Store**£7.83**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GMX85XGG) [![PatioXpert - Fast-Acting Patio & Paving Cleaner 2.5L - Sodium Hypochlorite Based Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Black Spots Mould Stains & Dirt](https://m.media-amazon.com/images/I/41Qj4gcMT7L.jpg)**PatioXpert - Fast-Acting Patio & Paving Cleaner 2.5L - Sodium Hypochlorite Based Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Black Spots Mould Stains & Dirt**PatioXpert**£8.20**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXDYK67) [![6 Science Sodium Hypochlorite Solution 14-15% 20 Litre (4x5Litre)](https://m.media-amazon.com/images/I/41zp2IByFML.jpg)**6 Science Sodium Hypochlorite Solution 14-15% 20 Litre (4x5Litre)**6 science**£24.02**29 rev1y ago](https://www.amazon.co.uk/dp/B0FFCVHRYF) [![FILO Sodium Hypochlorite Patio Cleaner 2x 5L Brick Cleaner for Patios Driveways & Outdoor Surfaces Professional Strength Cleaning Solution for Routine Exterior Maintenance.](https://m.media-amazon.com/images/I/41VgDBk9B7L.jpg)**FILO Sodium Hypochlorite Patio Cleaner 2x 5L Brick Cleaner for Patios Driveways & Outdoor Surfaces Professional Strength Cleaning Solution for Routine Exterior Maintenance.**Filo**£18.03**54 rev2y ago](https://www.amazon.co.uk/dp/B0D2724M8L) [![Jennychem Sodium Hypochlorite 1415% Powerful 20L (4X5L) Patio Cleaner & Swimming Pool Chlorine | Sodium Hypochlorite Solution for Algae Odours & Outdoor Surfaces](https://m.media-amazon.com/images/I/413vlDqTY4L.jpg)**Jennychem Sodium Hypochlorite 1415% Powerful 20L (4X5L) Patio Cleaner & Swimming Pool Chlorine | Sodium Hypochlorite Solution for Algae Odours & Outdoor Surfaces**Jennychem Industrial Chemicals**£31.59**952 rev2y ago](https://www.amazon.co.uk/dp/B0CDGDHXXN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Spear and Jackson - 2 x 5 Litres Concentrate - Path Patio and Decking Cleaner - Green Algae and Mould Remover - Pressure Washer Detergent](https://m.media-amazon.com/images/I/41nwOsumIvL.jpg)**Spear and Jackson - 2 x 5 Litres Concentrate - Path Patio and Decking Cleaner - Green Algae and Mould Remover - Pressure Washer Detergent**Spear and Jackson**£16.49**4.2★**▲ 107%**](https://www.amazon.co.uk/dp/B0BVWHDWXK) [![Chemical Trade Store - Sodium Hypochlorite Patio & Paving Cleaner 2.5L- Fast-Acting Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Mould Stains Black Spots & Dirt](https://m.media-amazon.com/images/I/41l9YknreSL.jpg)**Chemical Trade Store - Sodium Hypochlorite Patio & Paving Cleaner 2.5L- Fast-Acting Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Mould Stains Black Spots & Dirt**Chemical Trade Store**£7.83**3.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0GMX85XGG) [![Liquipak Sodium Hypochlorite 5L Patio Cleaner | High Strength 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution](https://m.media-amazon.com/images/I/41KaLF9FalL.jpg)**Liquipak Sodium Hypochlorite 5L Patio Cleaner | High Strength 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution**Liquipak**£13.08**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B089B5BKMR) [![PatioXpert - Fast-Acting Patio & Paving Cleaner 2.5L - Sodium Hypochlorite Based Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Black Spots Mould Stains & Dirt](https://m.media-amazon.com/images/I/41Qj4gcMT7L.jpg)**PatioXpert - Fast-Acting Patio & Paving Cleaner 2.5L - Sodium Hypochlorite Based Rinse-Off Outdoor Cleaner for Stone Concrete & Slabs - Removes Black Spots Mould Stains & Dirt**PatioXpert**£8.20**2.9★**▲ 75%**](https://www.amazon.co.uk/dp/B0GMXDYK67) [![Liquipak Sodium Hypochlorite 20 Litres Patio Cleaner (4x5L) | High Strength 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution](https://m.media-amazon.com/images/I/51vLVRY67sL.jpg)**Liquipak Sodium Hypochlorite 20 Litres Patio Cleaner (4x5L) | High Strength 14-15% Concentration | Swimming Pool Liquid Chlorine & Black Spot Remover | Bleach Solution**Liquipak**£32.33**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B0874TCFDY)

**~~View all trending →~~**

## **What buyers say about sodium hypochlorite**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**32%

*“Cleans up so well”*

**Quality-Overall**23%

*“Excellent Product”*

**Value For Money**10%

*“fair price”*

**Advertised Vs Actual Product**9%

*“Works as advertised”*

**Ease Of Use**8%

*“Easy to use”*

**Strength**4%

*“It's very strong so a mask”*

**Efficiency**2%

*“Cleared my paths”*

**Product Condition**1%

*“Made them brand new”*

**Instructions/User Manual/Troubleshooting**1%

*“Also statues etc:-easy to use when you follow the instructions correctly”*

**Spray/Flow**1%

*“It virtually clear it away over night, compared to a week with spray and leave”*

### **What buyers complain about **

**Functionality-Overall**11%

*“it only blinking works”*

**Stain Resistance**8%

*“mine are now bleach stained”*

**Ease Of Cleaning**8%

*“it made a small dent in the mess i was trying to clean up”*

**Smell**8%

*“Smells like swimming pools”*

**Strength**7%

*“Not strong enough”*

**Quality-Overall**7%

*“No idea if the product is any good”*

**Leak-Proof**6%

*“Arrived leaking everywhere and has removed all writing and instructions”*

**Advertised Vs Actual Product**5%

*“Doesn't do what it advertised”*

**Value For Money**5%

*“it wasn't worth the expense”*

**Color**4%

*“not the white litchen”*

### **Top return reasons **

**Leak-Proof**52%

**Instructions/User Manual/Troubleshooting**11%

**Advertised Vs Actual Product**7%

**Thin**7%

**Functionality-Overall**7%

**Strength**7%

**Defective Material/Parts**4%

**Charging**4%

**Product Condition**2%

## **Common questions**

<dl>

<dt>**Is sodium hypochlorite profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £712K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (53/100).</dd>

<dt>**How competitive is the sodium hypochlorite niche?**</dt><dd>9 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.</dd>

<dt>**What do buyers complain about in sodium hypochlorite?**</dt><dd>Top complaints mined from reviews: Functionality-Overall, Stain Resistance, Ease Of Cleaning. The return rate is 0.0%.</dd>

<dt>**When does demand for sodium hypochlorite peak?**</dt><dd>Demand peaks in Mar–Apr–May; the busiest month runs 9.6× the quietest.</dd>

<dt>**What does it cost to enter the sodium hypochlorite niche?**</dt><dd>Listings span £7.83–£32.33; the average listing price is £19.55 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.</dd>

</dl>

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