---
title: "Trend — smores kit - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smores-kit/trend"
last_updated: "2026-07-31T17:56:04.539Z"
locale: en
meta:
  description: "Niche score 57/100 · £178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — smores kit - Flapen"
---

# **smores kit**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 85Conversion 75Competition 36Returns 99Price range 48Avg price 38Brand share 52Review moat 80Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+84.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****393.94**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£0.97–£27.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.57**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£178K**

£178K/yr · 241K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality