---
title: "Smoothie — £367K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smoothie"
last_updated: "2026-07-31T15:57:20.264Z"
locale: en
meta:
description: "Niche score 53/100 · £367K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £367K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smoothie — £367K/yr Amazon UK Niche (2026) - Flapen"
---
# **smoothie**
**Worth a look**
Shows searches that convert (22.8% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 54Growth 20Conversion 100Competition 78Returns 97Price range 55Avg price 11Brand share 3Review moat 72Quality gap 28
**Conversion**
**Incredible****22.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****608.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.65–£31.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£367K**
£367K/yr · 393K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.11**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smoothie is a £367K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smoothie market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£329K–£411K**
- units × avg price
- **Conversion rate**
- **22.8%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **7%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**0%**
- INNOCENT69% - Morrisons23% - Mockingbird3% - Naked3% - PRESSUICE1% - Breville1% - Open — no brand owns it (1 brand, 0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/smoothie/trend)
## **Top smoothie search terms**
- **smoothie**137K/yr-11.6%19.3% conv. - **smoothies**101K/yr-9.4%20.0% conv. - **innocent smoothie**46K/yr-2.5%20.3% conv. - **innocent**56K/yr-17.0%15.0% conv. - **innocent juice**23K/yr+13.8%16.9% conv. - **kids smoothies**21K/yr-25.1%7.2% conv. - **innocent smoothies**8K/yr-0.7%7.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/smoothie/search-terms)
## **Top smoothie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£11K6%£22K9%£33K12%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**innocent Kids Smoothies Strawberries Raspberries & Apples 10 x 150ml**INNOCENT**£5.74**4.7★289 rev](https://www.amazon.co.uk/dp/B0862QCQZZ) [2**Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml**Morrisons**£1.95**4.7★290 rev](https://www.amazon.co.uk/dp/B0C9V827NS) [3**Innocent Strawberries Bananas and Apples Smoothie 750 ml**INNOCENT**£2.36**4.7★386 rev](https://www.amazon.co.uk/dp/B0066AJ7UM) [4**Morrisons Tropical Smoothies 4 x 150ml**Morrisons**£1.96**4.6★257 rev](https://www.amazon.co.uk/dp/B0C9V75397) [5**Innocent Mangoes Passion Fruits & Apples Smoothie 750ml**INNOCENT**£2.26**4.6★471 rev](https://www.amazon.co.uk/dp/B0132FLLW0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cherry Beetroot Apple & Spinach smoothie 750ml**INNOCENT**£2.31**52 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWH11ZH) [**innocent Cucumber Lemon Apple & Spinach Smoothie 750ml**INNOCENT**£2.36**43 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW16D54) [**Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml**Morrisons**£1.95**290 rev3y ago](https://www.amazon.co.uk/dp/B0C9V827NS) [**Morrisons Tropical Smoothies 4 x 150ml**Morrisons**£1.96**257 rev3y ago](https://www.amazon.co.uk/dp/B0C9V75397) [**Mockingbird Raw Greens Smoothie 750ml**Mockingbird**£3.29**99 rev3y ago](https://www.amazon.co.uk/dp/B0B9YKJNS6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cherry Beetroot Apple & Spinach smoothie 750ml**INNOCENT**£2.31**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0FQWH11ZH) [**Innocent Kids Super Smoothie Strawberry Kiwi & Apple 4x150ml**INNOCENT**£2.56**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B091FZFBJ3) [**Innocent Mangoes Passion Fruits & Apples Smoothie 750ml**INNOCENT**£2.26**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0132FLLW0) [**Innocent Strawberries Bananas and Apples Smoothie 750 ml**INNOCENT**£2.36**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B0066AJ7UM) [**innocent Pineapples Bananas & Coconuts Smoothie 750ml**INNOCENT**£2.50**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B0132HDPNG)
**~~View all trending →~~**
## **What buyers say about smoothie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mixing/Blending**18%
*“Blends fine”*
**Taste-Overall**13%
*“Amazing taste”*
**Quality-Overall**12%
*“Excellent quality”*
**Value For Money**9%
*“Excellent value for money”*
**Ease Of Use**8%
*“Easy to use”*
**Ease Of Cleaning**5%
*“what a great blender easy to use and clean”*
**Freshness**2%
*“Refreshing”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Flavor**2%
*“Great flavour”*
**Size-Overall**1%
*“Perfect size”*
### **What buyers complain about **
**Durability**38%
*“Breaks easily”*
**Quality-Overall**10%
*“Low quality”*
**Mixing/Blending**5%
*“Doesnt blend anything properly”*
**Value For Money**3%
*“Cons: A tad on the expensive side”*
**Charging**3%
*“Barely holds charge”*
**Strength**3%
*“Not sufficiently powerful to be usable”*
**Functionality-Overall**3%
*“it has not worked properly since I bought it”*
**Battery Life**2%
*“Short battery life”*
**Design-Overall**2%
*“Very bad design”*
**Ease Of Use**2%
*“My hands couldn't use it”*
### **Top return reasons **
**Functionality-Overall**24%
**Durability**12%
**Mixing/Blending**8%
**Size-Overall**7%
**Charging**6%
**Smell**5%
**Quality-Overall**4%
**Flammable**3%
**Leak-Proof**3%
**Product Condition**2%
## **Common questions**
- **Is smoothie profitable to sell on Amazon United Kingdom?**
- The niche generates £367K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the smoothie niche?**
- 7 brands and 47 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in smoothie?**
- Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 0.6%.
- **When does demand for smoothie peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the smoothie niche?**
- Listings span £1.65–£31.19; the average listing price is £4.11 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.
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