---
title: "Search terms — smoked salmon - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smoked-salmon/search-terms"
last_updated: "2026-07-31T23:38:17.609Z"
locale: en
meta:
  description: "Niche score 52/100 · £1.0M/yr market · 826K searches/yr. Prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £1.0M/yr market · 826K searches/yr. Prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — smoked salmon - Flapen"
---

# **smoked salmon**

**Worth a look**

Shows searches that convert (24.0% search→purchase), but prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list.

Market size 78Growth 24Conversion 100Competition 47Returns 100Price range 0Avg price 14Brand share 5Review moat 76Quality gap 48

**Conversion**

**Incredible****24.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.0M**

£1.0M/yr · 826K searches

**Review moat**

**Great****472.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.22**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.41–£8.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100