---
title: "Smoked Salmon — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smoked-salmon"
last_updated: "2026-07-31T11:50:07.693Z"
locale: en
meta:
description: "Niche score 52/100 · £1.0M/yr market · 826K searches/yr. Prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £1.0M/yr market · 826K searches/yr. Prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smoked Salmon — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **smoked salmon**
**Worth a look**
Shows searches that convert (24.0% search→purchase), but prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list.
Market size 78Growth 24Conversion 100Competition 47Returns 100Price range 0Avg price 14Brand share 5Review moat 76Quality gap 48
**Conversion**
**Incredible****24.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.0M**
£1.0M/yr · 826K searches
**Review moat**
**Great****472.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.41–£8.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, smoked salmon is a £1.0M/yr Amazon United Kingdom market (826K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smoked salmon market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.0M–£1.3M**
- units × avg price
- **Conversion rate**
- **24.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **9%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**0%**
- Morrisons54% - by Amazon33% - Big Blue6% - Mowi3% - Iceland2% - Landed Seafoods2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/smoked-salmon/trend)
## **Top smoked salmon search terms**
- **salmon**493K/yr-1.5%19.7% conv. - **smoked salmon**166K/yr-5.2%25.4% conv. - **salmon fillets**105K/yr+2.7%26.4% conv. - **wild salmon**12K/yr-7.6%4.3% conv. - **frozen salmon**11K/yr+0.8%5.2% conv. - **fresh salmon fillets**5K/yr+126.7%11.0% conv. - **fresh salmon**6K/yr-11.2%9.9% conv. - **salmon fish**4K/yr-5.1%5.4% conv. - **salmon smoked**4K/yr-9.6%22.2% conv. - **salmon fillet**3K/yr+0.4%20.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/smoked-salmon/search-terms)
## **Top smoked salmon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£104K20%£207K30%£311K40%£414K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Salmon Fillets 220g**Morrisons**£4.64**4.6★2,147 rev](https://www.amazon.co.uk/dp/B091G4V4MS) [2**by Amazon 2 Scottish Salmon Fillets 240g**by Amazon**£4.15**4.6★1,853 rev](https://www.amazon.co.uk/dp/B085NLKM9J) [3**Morrisons Market St 4 Salmon Fillets 440g**Morrisons**£8.35**4.4★31 rev](https://www.amazon.co.uk/dp/B0FND8HFX4) [4**by Amazon Scottish Smoked Salmon Slices 100g**by Amazon**£3.87**4.6★1,027 rev](https://www.amazon.co.uk/dp/B085NLQYGQ) [5**Big Blue Sea Smoked Salmon 100g**Big Blue**£3.17**4.4★144 rev](https://www.amazon.co.uk/dp/B0F99XG5WG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iceland 4 Pack Wild Pink Salmon Fillets (Frozen)**Iceland**£4.21**10 rev7mo ago](https://www.amazon.co.uk/dp/B0GC6SV9ZB) [**Morrisons Market St 4 Salmon Fillets 440g**Morrisons**£8.35**31 rev12mo ago](https://www.amazon.co.uk/dp/B0FND8HFX4) [**Morrisons Salmon Fillets 330g**Morrisons**£5.10**32 rev12mo ago](https://www.amazon.co.uk/dp/B0FPGK1YMD) [**Morrisons Steamed Salmon with Lemon & Herb 180g**Morrisons**£6.26**13 rev1y ago](https://www.amazon.co.uk/dp/B0F7RX35C1) [**Big Blue Sea Smoked Salmon 100g**Big Blue**£3.17**144 rev1y ago](https://www.amazon.co.uk/dp/B0F99XG5WG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iceland 4 Pack Wild Pink Salmon Fillets (Frozen)**Iceland**£4.21**3.9★**▲ 120%**](https://www.amazon.co.uk/dp/B0GC6SV9ZB) [**by Amazon 2 Steamed Scottish Salmon Fillets 180g**by Amazon**£4.25**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0BD4RRHDQ) [**Morrisons Market St 4 Salmon Fillets 440g**Morrisons**£8.35**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0FND8HFX4) [**by Amazon Scottish Smoked Salmon Slices 200g**by Amazon**£6.07**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B0BD4T53RT) [**by Amazon 2 Sweet Chilli Roasted Salmon Fillets 180g**by Amazon**£5.82**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B085NLMP4M)
**~~View all trending →~~**
## **What buyers say about smoked salmon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“Tastes great bi pricey”*
**Freshness**8%
*“very perfect happy with my purchase from amazon fresh”*
**Quality-Overall**7%
*“The quality of this salmon is okay”*
**Value For Money**6%
*“good value for money”*
**Spiciness**6%
*“Fresh tasty Salmon”*
**Flavor**3%
*“Good flavour”*
**Size-Overall**3%
*“Good portion size for one”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Thickness**2%
*“Lovely thicker fillets”*
**Nutritional Content**2%
*“Succulent”*
### **What buyers complain about **
**Quality-Overall**18%
*“Low quality”*
**Value For Money**13%
*“pricey”*
**Oily/Greasy**9%
*“this was quite fatty”*
**Stale/Rotten/Spoiled**7%
*“Maybe just a bad batch”*
**Taste-Overall**7%
*“not mid body as sold in other shops so taste is not as nice”*
**Hard Feel**6%
*“Soft, mushy, brown around the edges”*
**Thickness**6%
*“Could be thicker for a more luxury more prime quality”*
**Salt Content**5%
*“The one we bought on line was neither delicate as the salt twisted any flavour”*
**Size-Overall**5%
*“not big enough even for a child”*
**Smell**3%
*“has strong smell when cooked”*
## **Common questions**
- **Is smoked salmon profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the smoked salmon niche?**
- 6 brands and 10 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in smoked salmon?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Oily/Greasy. The return rate is 0.0%.
- **When does demand for smoked salmon peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the smoked salmon niche?**
- Listings span £2.41–£8.63; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.
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