---
title: "Smoked Paprika — £167K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smoked-paprika"
last_updated: "2026-07-31T18:24:35.635Z"
locale: en
meta:
description: "Niche score 49/100 · £167K/yr market · 122K searches/yr · £6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £167K/yr market · 122K searches/yr · £6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smoked Paprika — £167K/yr Amazon UK Niche (2026) - Flapen"
---
# **smoked paprika**
**Skip it**
Pricing outside the sweet spot ($6.95 avg) — this niche doesn't clear our bar today.
Market size 35Growth 21Conversion 100Competition 52Returns 100Price range 37Avg price 19Brand share 42Review moat 76Quality gap 21
**Conversion**
**Incredible****19.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****479.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.19–£23.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£167K**
£167K/yr · 122K searches
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.95**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, smoked paprika is a £167K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smoked paprika market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£139K–£174K**
- units × avg price
- **Conversion rate**
- **19.7%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **52%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**17%**
- Old India27% - La Chinata19% - Morrisons16% - The Worldwide Mint9% - Schwartz9% - Silk Route Spice Company3% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/smoked-paprika/trend)
## **Top smoked paprika search terms**
- **smoked paprika**96K/yr-8.8%17.7% conv. - **smoked paprika powder**13K/yr-9.0%11.4% conv. - **la chinata smoked paprika**4K/yr+13.6%17.5% conv. - **pimenton**4K/yr-2.4%11.3% conv. - **la chinata**4K/yr-27.4%8.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/smoked-paprika/search-terms)
## **Top smoked paprika products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£13K12%£20K16%£27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old India Smoked Paprika 250 g**Old India**£4.01**4.7★521 rev](https://www.amazon.co.uk/dp/B00JEHEXBW) [2**Smoked Paprika Sweet and HOT 2x70g tins D.O.P. - La Chinata Pimenton- The Very Best**La Chinata**£7.68**4.8★913 rev](https://www.amazon.co.uk/dp/B009LHIRPS) [3**Smoked Paprika (200g/7.05oz) | Paprika Smoked Powder | Premium Quality | 100% Natural | Authentic | No Additives**The Worldwide Mint**£5.01**4.6★128 rev](https://www.amazon.co.uk/dp/B0C74P6RLP) [4**Morrisons Smoked Paprika 40g**Morrisons**£1.19**4.6★198 rev](https://www.amazon.co.uk/dp/B0CFVJNZCM) [5**Old India Paprika Smoked Heat Treated 1kg**Old India**£8.64**4.6★228 rev](https://www.amazon.co.uk/dp/B08P39CGFR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Smoked Paprika 95g**Morrisons**£1.92**59 rev1y ago](https://www.amazon.co.uk/dp/B0DG93JXDV) [**LalolaGourmet - Smoked Paprika Powder - Sweet & Hot -Set 2 x 70g Tins with Dispensing Lid - Premiun Quality from La Vera D.P.O. -Authentic Spanish Taste**LalolaGourmet**£8.62**85 rev2y ago](https://www.amazon.co.uk/dp/B0CZB1RHCJ) [**Morrisons Smoked Paprika 40g**Morrisons**£1.19**198 rev2y ago](https://www.amazon.co.uk/dp/B0CFVJNZCM) [**Smoked Paprika (200g/7.05oz) | Paprika Smoked Powder | Premium Quality | 100% Natural | Authentic | No Additives**The Worldwide Mint**£5.01**128 rev3y ago](https://www.amazon.co.uk/dp/B0C74P6RLP) [**Paprika Smoked 250g (BWFO)**Buy Whole Foods Online**£3.55**47 rev3y ago](https://www.amazon.co.uk/dp/B0BH4DWR9F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**El Avion Pimenton Picante Ahumado - Smoked Hot Paprika 75 g Red Pack of 1**El Avion**£4.39**4.7★**▲ 127%**](https://www.amazon.co.uk/dp/B003OC85A8) [**Smoked Paprika (200g/7.05oz) | Paprika Smoked Powder | Premium Quality | 100% Natural | Authentic | No Additives**The Worldwide Mint**£5.01**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B0C74P6RLP) [**Rajah Spices Ground Paprika Powder 1kg**Rajah**£7.10**4.8★**▲ 81%**](https://www.amazon.co.uk/dp/B009LK1F6I) [**Old India Paprika Smoked Heat Treated 500g**Old India**£6.64**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B08P39LS8K) [**Sweet Smoked Paprika Powder La Chinata 350 Grams**La Chinata**£11.17**4.7★**▲ 44%**](https://www.amazon.co.uk/dp/B01GV9YTKU)
**~~View all trending →~~**
## **What buyers say about smoked paprika**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spiciness**18%
*“Authentic and tasty spice”*
**Quality-Overall**16%
*“Excellent quality spices in easy to acces tins that help preserve the contents”*
**Taste-Overall**14%
*“Quality spice, good taste and adds to the dish”*
**Flavor**14%
*“It has the authentic taste of Spanish pimenton, and delivers depth of flavour to sauces, rubs and marinades”*
**Value For Money**12%
*“Excellent value”*
**Smell**8%
*“aroma is brilliant”*
**Sweetness**4%
*“Great to have both sweet”*
**Size-Overall**3%
*“Good size”*
**Freshness**2%
*“Very fresh”*
**Color**2%
*“Colour looks good”*
### **What buyers complain about **
**Taste-Overall**22%
*“It simply doesnt taste right”*
**Spiciness**17%
*“as it doesnt smell at all spicy”*
**Smell**15%
*“smell of tomatoes”*
**Flavor**15%
*“Not impressed - very little flavour”*
**Size-Overall**11%
*“The lid was not fitted correctly”*
**Quality-Overall**6%
*“Not the same quality as before”*
**Value For Money**4%
*“Wasted money”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is smoked paprika profitable to sell on Amazon United Kingdom?**
- The niche generates £167K/yr across 29 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the smoked paprika niche?**
- 16 brands and 82 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in smoked paprika?**
- Top complaints mined from reviews: Taste-Overall, Spiciness, Smell. The return rate is 0.0%.
- **When does demand for smoked paprika peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the smoked paprika niche?**
- Listings span £1.19–£23.19; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.
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