---
title: "Smiths Crisps — £237K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smiths-crisps"
last_updated: "2026-07-31T15:04:37.378Z"
locale: en
meta:
description: "Niche score 42/100 · £237K/yr market · 135K searches/yr · £15.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £237K/yr market · 135K searches/yr · £15.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smiths Crisps — £237K/yr Amazon UK Niche (2026) - Flapen"
---
# **smiths crisps**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 23Conversion 92Competition 15Returns 100Price range 55Avg price 76Brand share 0Review moat 38Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.00–£23.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£237K**
£237K/yr · 135K searches
**Review moat**
**Okay****2,660.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smiths crisps is a £237K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smiths crisps market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£194K–£233K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Smiths78% - Concept4u11% - VR ANGLE6% - Generic6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/smiths-crisps/trend)
## **Top smiths crisps search terms**
- **bacon fries**86K/yr-9.8%9.3% conv. - **smiths bacon fries**15K/yr-6.7%7.2% conv. - **scampi fries and bacon fries**14K/yr+13.2%7.8% conv. - **bacon fries 24 pack**12K/yr-17.4%9.9% conv. - **bacon fries 24 pack pub card**4K/yr+36.4%5.3% conv. - **scampi fries pub card**3K/yr+104.9%3.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/smiths-crisps/search-terms)
## **Top smiths crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£36K30%£71K45%£107K60%£142K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smiths Savoury Selection Bacon Fries 24g (Case of 24)**Smiths**£15.05**4.7★20,395 rev](https://www.amazon.co.uk/dp/B07F579FBJ) [2**Smiths Savoury Snacks Pub Card Bundle Scampi Fries 24 x 27g and Bacon Fries 24 x 24g Pubcard Mix Pack (48 Bags Total)**Smiths**£23.45**4.8★188 rev](https://www.amazon.co.uk/dp/B0F6NKKJM4) [3![Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]](https://m.media-amazon.com/images/I/51kRQzUKnrL.jpg)**Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks \[Packaging may vary\]**Concept4u**£11.49**4.3★208 rev](https://www.amazon.co.uk/dp/B0D7W3T3H9) [4**Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (24 x Bacon Fries)**VR ANGLE**£17.94**4.7★41 rev](https://www.amazon.co.uk/dp/B0BZJL2GX8) [5**Smiths Savoury Snacks Bundle Scampi Fries & Bacon Fries (24 Bags Total)**Smiths**£14.43**4.5★96 rev](https://www.amazon.co.uk/dp/B0F79V84MP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mega Pub Card Savoury Snack Selection 24 Pack Smiths Scampi Fries 27g Bacon Fries 24g Nobbys Peanuts Salted Dry Roasted Sweet Chilli Multipack Pub Snacks Sharing Party Snack Bundle (Mega Pub Car)**Generic**£20.72**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ7Y7KCG) [**Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (4 Scampi x 4 Bacon)**Generic**£8.00**4 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3YGWWT) [**Smiths Savoury Snacks Bundle Scampi Fries & Bacon Fries (24 Bags Total)**Smiths**£14.43**96 rev1y ago](https://www.amazon.co.uk/dp/B0F79V84MP) [**Smiths Savoury Snacks Pub Card Bundle Scampi Fries 24 x 27g and Bacon Fries 24 x 24g Pubcard Mix Pack (48 Bags Total)**Smiths**£23.45**188 rev1y ago](https://www.amazon.co.uk/dp/B0F6NKKJM4) [![Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]](https://m.media-amazon.com/images/I/51kRQzUKnrL.jpg)**Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks \[Packaging may vary\]**Concept4u**£11.49**208 rev2y ago](https://www.amazon.co.uk/dp/B0D7W3T3H9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mega Pub Card Savoury Snack Selection 24 Pack Smiths Scampi Fries 27g Bacon Fries 24g Nobbys Peanuts Salted Dry Roasted Sweet Chilli Multipack Pub Snacks Sharing Party Snack Bundle (Mega Pub Car)**Generic**£20.72**5.0★**▲ 324%**](https://www.amazon.co.uk/dp/B0GZ7Y7KCG) [**Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (4 Scampi x 4 Bacon)**Generic**£8.00**5.0★**▲ 320%**](https://www.amazon.co.uk/dp/B0GZ3YGWWT) [**Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (24 x Bacon Fries)**VR ANGLE**£17.94**4.7★**▲ 142%**](https://www.amazon.co.uk/dp/B0BZJL2GX8) [![Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]](https://m.media-amazon.com/images/I/51kRQzUKnrL.jpg)**Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks \[Packaging may vary\]**Concept4u**£11.49**4.3★**▲ 64%**](https://www.amazon.co.uk/dp/B0D7W3T3H9) [**Smiths Savoury Selection Bacon Fries 24g (Case of 24)**Smiths**£15.05**4.7★**— 6%**](https://www.amazon.co.uk/dp/B07F579FBJ)
**~~View all trending →~~**
## **What buyers say about smiths crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Amazing snacks”*
**Advertised Vs Actual Product**16%
*“As described”*
**Crispiness**13%
*“Great crunchiness”*
**Value For Money**13%
*“Excellent value for money”*
**Quality-Overall**12%
*“Great product”*
**Baking**4%
*“Bacon snacks”*
**Gifting Purpose**4%
*“Great present for my husband who loves these”*
**Flavor**3%
*“flavour was perfect”*
**Ease Of Use**2%
*“Just what I wanted handy”*
### **What buyers complain about **
**Flavor**14%
*“No flavour whatsoever”*
**Crispiness**14%
*“The crisps were rolled into an envelope to deliver and are quite crushed”*
**Taste-Overall**14%
*“BUT the bacon fries taste awful”*
**Powdered/Crumbled**14%
*“Smashed into small box, inedible and reduced to crumbs”*
**Size-Overall**14%
*“Small bags”*
**Oily/Greasy**14%
*“this order, many of the bags were crushed and the fries themselves were greasy when the ones Ive had before have been dryer and crispier”*
**Durability**7%
*“didn't last long”*
## **Common questions**
- **Is smiths crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £237K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the smiths crisps niche?**
- 4 brands and 30 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smiths crisps?**
- Top complaints mined from reviews: Flavor, Crispiness, Taste-Overall. The return rate is 0.0%.
- **When does demand for smiths crisps peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the smiths crisps niche?**
- Listings span £8.00–£23.45; the average listing price is £15.52 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.
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