---
title: "Smints Box of 12 Sugar Free — £295K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smints-box-of-12-sugar-free"
last_updated: "2026-07-31T13:26:06.043Z"
locale: en
meta:
description: "Niche score 44/100 · £295K/yr market · 195K searches/yr · £9.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £295K/yr market · 195K searches/yr · £9.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smints Box of 12 Sugar Free — £295K/yr Amazon UK Niche (2026) - Flapen"
---
# **smints box of 12 sugar free**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 25Conversion 98Competition 28Returns 100Price range 18Avg price 28Brand share 0Review moat 73Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****576.59**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£295K**
£295K/yr · 195K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.34**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.69–£17.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smints box of 12 sugar free is a £295K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smints box of 12 sugar free market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£234K–£280K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Smint77% - ZOPPER13% - KYNZA7% - BBL Bada Business Limited3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/smints-box-of-12-sugar-free/trend)
## **Top smints box of 12 sugar free search terms**
- **smint**88K/yr+1.7%11.9% conv. - **smints**54K/yr-2.5%13.8% conv. - **smints box of 12 sugar free**25K/yr+21.8%16.3% conv. - **smints mints**16K/yr-26.0%11.4% conv. - **smints 150 xl multipack**9K/yr-17.4%12.3% conv. - **smint xxl**4K/yr+26.1%11.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/smints-box-of-12-sugar-free/search-terms)
## **Top smints box of 12 sugar free products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£29K20%£59K30%£88K40%£118K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 50 XXL Tin**Smint**£13.92**4.7★2,347 rev](https://www.amazon.co.uk/dp/B0041MG37C) [2**Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles**Smint**£17.91**4.8★492 rev](https://www.amazon.co.uk/dp/B08ZFSSPQD) [3**Smint Sugar Free Mints 2 Hour Clean Breath 50 XXL Peppermint Flavour - 12 Tins**Smint**£15.65**4.8★1,022 rev](https://www.amazon.co.uk/dp/B01LZRFUMG) [4**Smint Peppermint Powermints Suitable for Vegetarians -12 x 8 g Dispenser**Smint**£6.98**4.7★2,347 rev](https://www.amazon.co.uk/dp/B003R7K5DK) [5**Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)**KYNZA**£5.47**5.0★8 rev](https://www.amazon.co.uk/dp/B0GTHVQ2BQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Long Lasting Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Spearmint)**KYNZA**£5.35**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GTHMGNMB) [**Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)**KYNZA**£5.47**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GTHVQ2BQ) [**SMINT Sugar Free Mints XXL - Smint Mix Flavor Strawberry Spearmint Sweet Mint Peppermint - 36 Mints Tin Pack of 4**ZOPPER**£5.82**107 rev2y ago](https://www.amazon.co.uk/dp/B0CQP7SM21) [**SMINT Sugar free Mints 8G - The Breath Freshening Mint with Xylitol - perfect for discreet refreshment Pack of 6**ZOPPER**£7.46**61 rev2y ago](https://www.amazon.co.uk/dp/B0CQP888BG) [**SMINT Sugar Free Mints Peppermint Flavor - 36 Mints Tin Pack of 4**ZOPPER**£5.88**26 rev2y ago](https://www.amazon.co.uk/dp/B0CQP8J93T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Long Lasting Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Spearmint)**KYNZA**£5.35**4.5★**▲ 278%**](https://www.amazon.co.uk/dp/B0GTHMGNMB) [**Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)**KYNZA**£5.47**5.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0GTHVQ2BQ) [**SMINT Sugar Free Mints Peppermint Flavor - 36 Mints Tin Pack of 4**ZOPPER**£5.88**4.6★**▲ 124%**](https://www.amazon.co.uk/dp/B0CQP8J93T) [**Smint Sugar Free Mints Tin (Peppermint) XXL Pack of 1**Smint**£1.69**3.7★**▲ 55%**](https://www.amazon.co.uk/dp/B01M9K903I) [**Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles**Smint**£17.91**4.8★**▲ 38%**](https://www.amazon.co.uk/dp/B08ZFSSPQD)
**~~View all trending →~~**
## **What buyers say about smints box of 12 sugar free**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“good value for money”*
**Taste-Overall**25%
*“Taste great”*
**Quality-Overall**10%
*“Excellent as predicted”*
**Sweetness**6%
*“Love the sugar free option”*
**Advertised Vs Actual Product**6%
*“Just as advert thank you”*
**Freshness**5%
*“Minty fresh”*
**Flavor**4%
*“Excellent quality mints with a strong flavour”*
**Size-Overall**3%
*“are a brilliant size”*
**Storage Temperature**2%
*“refreshing and great storage that does no open in bag”*
**Artificial Sweeteners**1%
*“they are sugar free”*
### **What buyers complain about **
**Size-Overall**21%
*“Wrong size tins”*
**Value For Money**21%
*“Expensive”*
**Taste-Overall**10%
*“They taste different”*
**Smell**7%
*“they smell a bit funky”*
**Flavor**4%
*“barely any mintiness”*
**Moist/Dry**4%
*“My mouth gets dry quite often”*
**Color**4%
*“theyre a completely different colour”*
**Eco Friendliness**2%
*“wish packaging was more sustainable”*
**Hard Feel**2%
*“Most of the shops have switched to the newer Smint which I really dont like because they are too hard”*
**Stale/Rotten/Spoiled**1%
*“don't last anywhere near 2 hours freshness”*
## **Common questions**
- **Is smints box of 12 sugar free profitable to sell on Amazon United Kingdom?**
- The niche generates £295K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the smints box of 12 sugar free niche?**
- 4 brands and 88 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smints box of 12 sugar free?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.1%.
- **When does demand for smints box of 12 sugar free peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the smints box of 12 sugar free niche?**
- Listings span £1.69–£17.91; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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