---
title: "Smarties Bulk — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/smarties-bulk"
last_updated: "2026-07-31T17:55:04.305Z"
locale: en
meta:
description: "Niche score 39/100 · £30K/yr market · 54K searches/yr · £12.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £30K/yr market · 54K searches/yr · £12.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smarties Bulk — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **smarties bulk**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 11Conversion 53Competition 15Returns 100Price range 62Avg price 57Brand share 23Review moat 68Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****765.73**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.49–£37.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-27.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£30K**
£30K/yr · 54K searches
According to Flapen's Amazon United Kingdom niche tracking, smarties bulk is a £30K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smarties bulk market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£64K–£77K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#357**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **9%**
- **Out of stock**
- **19.5%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**6%**
- Reese's30% - Smarties25% - Kidzbuzz23% - KoalaKoi8% - Joseph Dobson & Sons5% - Gharana Swaad Ka Khazaana3% - Open — no brand owns it (3 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -27.8% search growth over the last 90 days.
4K3KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/smarties-bulk/trend)
## **Top smarties bulk search terms**
- **smarties bulk**26K/yr-1.3%3.8% conv. - **smarties tube**17K/yr-62.0%11.4% conv. - **smarties 1kg**9K/yr-38.5%2.6% conv. - **smarties giant tube**3K/yr-73.0%0.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/smarties-bulk/search-terms)
## **Top smarties bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chocolate Beans 1 Kilo Bag**Reese's**£9.29**4.4★911 rev](https://www.amazon.co.uk/dp/B004706SZA) [2**Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)**Kidzbuzz**£19.31**4.4★60 rev](https://www.amazon.co.uk/dp/B0BMDK3HN4) [3**Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes**Smarties**£1.49**4.7★472 rev](https://www.amazon.co.uk/dp/B007U5XSR0) [4**Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix**KoalaKoi**£14.92**5.0★12 rev](https://www.amazon.co.uk/dp/B0DB69F9H1) [5**SMARTIES Milk Chocolate Giant Tube 120g**Smarties**£6.61**3.6★144 rev](https://www.amazon.co.uk/dp/B08HR4Z3H2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smaarties Milk Chocolate Tubes 38g (Pack of 48) | Fun Colorful Candy-Coated Chocolates | Your Sweet Cravings | No Artificial Colors | Ideal for Kids Parties & Sweet Treats | On-the-Go Snacks**Gharana Swaad Ka Khazaana**£37.43**8 rev1y ago](https://www.amazon.co.uk/dp/B0DK9RD8YB) [**Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix**KoalaKoi**£14.92**12 rev1y ago](https://www.amazon.co.uk/dp/B0DB69F9H1) [**Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)**Kidzbuzz**£19.31**60 rev3y ago](https://www.amazon.co.uk/dp/B0BMDK3HN4) [**SMARTIES Milk Chocolate Giant Tube 120g**Smarties**£6.61**144 rev5y ago](https://www.amazon.co.uk/dp/B08HR4Z3H2) [**Barratt Jelly Beans (3kg Bag)**Barratt**£12.73**2,753 rev10y ago](https://www.amazon.co.uk/dp/B077K7C15D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smarties Giant Tube 130g**Nestlé**£8.10**3.7★**▲ 152%**](https://www.amazon.co.uk/dp/B07Y9M6KCD) [**Chocolate Beans 1 Kilo Bag**Reese's**£9.29**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B004706SZA) [**Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)**Kidzbuzz**£19.31**4.4★**— 0%**](https://www.amazon.co.uk/dp/B0BMDK3HN4) [**Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix**KoalaKoi**£14.92**5.0★**— 5%**](https://www.amazon.co.uk/dp/B0DB69F9H1) [**Barratt Jelly Beans (3kg Bag)**Barratt**£12.73**4.5★**— 9%**](https://www.amazon.co.uk/dp/B077K7C15D)
**~~View all trending →~~**
## **What buyers say about smarties bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Great taste”*
**Value For Money**26%
*“Excellent value for money”*
**Sweetness**11%
*“They were perfect for the sweet cones”*
**Quality-Overall**6%
*“The quality of this jelly beans is very good”*
**Advertised Vs Actual Product**6%
*“As expected”*
**Flavor**6%
*“Lovely flavours”*
**Crispiness**1%
*“Smarties... Great taste, great crunch”*
**Ease Of Use**1%
*“A handy little box”*
**Ease Of Chewing/Swallowing**1%
*“Tiny little beans of addictive chewy sugar pops”*
**Baking**1%
*“the cakes and biscuits were enjoyed”*
### **What buyers complain about **
**Taste-Overall**25%
*“not much taste”*
**Color**9%
*“Lack of colours”*
**Advertised Vs Actual Product**8%
*“Dont trust the description”*
**Flavor**6%
*“Not much flavour”*
**Blend/Ratio**6%
*“Not the usual mix hardly any dark beans”*
**Size-Overall**6%
*“Very large bag”*
**Quality-Overall**5%
*“Read the poor reviews before you purchase”*
**Ease Of Chewing/Swallowing**4%
*“Hard to chew”*
**Color Fading/Discoloration**3%
*“Stale and discoloured”*
**Ethical Trade/Fair Trade**3%
*“This is a scam”*
## **Common questions**
- **Is smarties bulk profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 11 tracked products. 90-day search growth is -27.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the smarties bulk niche?**
- 9 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in smarties bulk?**
- Top complaints mined from reviews: Taste-Overall, Color, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the smarties bulk niche?**
- Listings span £1.49–£37.43; the average listing price is £12.86 (sweet spot $15–$100). The average incumbent carries 766 reviews — the moat a new listing must climb.
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