---
title: "Search terms — small pond - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/small-pond/search-terms"
last_updated: "2026-07-31T16:16:08.390Z"
locale: en
meta:
  description: "Niche score 55/100 · £21K/yr market · 81K searches/yr · £35.28 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £21K/yr market · 81K searches/yr · £35.28 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — small pond - Flapen"
---

# **small pond**

**Worth a look**

Shows low returns (0.3%), but a small market ($21K/yr) keeps it on the watch list.

Market size 5Growth 85Conversion 9Competition 56Returns 99Price range 54Avg price 95Brand share 47Review moat 70Quality gap 63

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£35.28**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+86.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****715.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£8.83–£164.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£21K**

£21K/yr · 81K searches