---
title: "Small Cleaning Brush — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/small-cleaning-brush"
last_updated: "2026-07-31T12:37:52.919Z"
locale: en
meta:
description: "Niche score 42/100 · £73K/yr market · 60K searches/yr · £8.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £73K/yr market · 60K searches/yr · £8.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Cleaning Brush — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **small cleaning brush**
**Skip it**
Prices mostly outside the sweet spot ($1.77–$14.18) — this niche doesn't clear our bar today.
Market size 18Growth 25Conversion 97Competition 40Returns 99Price range 0Avg price 23Brand share 26Review moat 23Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,813.76**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.15**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£73K**
£73K/yr · 60K searches
**Price range**
**Bad****£1.77–£14.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small cleaning brush is a £73K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small cleaning brush market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£49K–£65K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**7%**
- OXO57% - MR.SIGA13% - Spontex10% - Addis6% - Dishmatic4% - Joseph Joseph4% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — +0.3% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/small-cleaning-brush/trend)
## **Top small cleaning brush search terms**
- **oxo brush**10K/yr+23.8%8.1% conv. - **washing up brush with liquid dispenser**11K/yr-8.6%9.3% conv. - **oxo washing up brush**4K/yr+209.8%12.5% conv. - **dish brush with soap dispenser**7K/yr-22.8%7.6% conv. - **dish wand**7K/yr-9.3%6.8% conv. - **soap dispensing dish brush**7K/yr-30.4%4.5% conv. - **oxo brushes for cleaning**4K/yr+2.0%10.0% conv. - **oxo dish brush**4K/yr-1.5%14.4% conv. - **soap dispensing brush**4K/yr-12.7%6.0% conv. - **oxo good grips brush**2K/yr-19.7%9.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/small-cleaning-brush/search-terms)
## **Top small cleaning brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Soap Dispensing Dish Brush**OXO**£8.85**4.3★3,730 rev](https://www.amazon.co.uk/dp/B0BK2R8TQB) [2**Spontex Dishmop Washing Up Brush Refillable Blue**Spontex**£1.77**4.1★2,243 rev](https://www.amazon.co.uk/dp/B0151HYKC0) [3**OXO Good Grips Deep Clean Brush Set Orange**OXO**£6.09**4.5★33,547 rev](https://www.amazon.co.uk/dp/B003M8GMS6) [4**MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black**MR.SIGA**£8.34**4.4★2,385 rev](https://www.amazon.co.uk/dp/B0C7BN4Z34) [5**Addis Fairy Soap Dispensing Non Scratch Sponge Scourer Dish Brush with 6 Pack of Spare Replacement Refill Heads Green & Clear One Size**Addis**£6.29**4.5★407 rev](https://www.amazon.co.uk/dp/B0C5Y1ZK4B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black Pack of 2**MR.SIGA**£13.97**2,385 rev10mo ago](https://www.amazon.co.uk/dp/B0F7LC3X1C) [**Scrub-a-Duck Washing Up Wand | Soap Dispensing | Refilable | Non scratch for pans dishes and glassware**airpure**£2.51**68 rev1y ago](https://www.amazon.co.uk/dp/B0F8BXN4FH) [**OXO Dish Brush Stainless Steel**OXO**£10.11**317 rev1y ago](https://www.amazon.co.uk/dp/B0DQLYYJD7) [**Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink**Scrub Daddy**£7.43**1,353 rev2y ago](https://www.amazon.co.uk/dp/B0CV9ZJ1GJ) [**MR.SIGA Soap Dispensing Palm Brush Kitchen Brush for Dish Pot Pan Sink Cleaning Pack of 1 Navy/Blue**MR.SIGA**£6.65**1,269 rev2y ago](https://www.amazon.co.uk/dp/B0CFY88LWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black Pack of 2**MR.SIGA**£13.97**4.4★**▲ 181%**](https://www.amazon.co.uk/dp/B0F7LC3X1C) [**OXO Good Grips All-Purpose Scrub Brush**OXO**£5.57**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B00004OCL3) [**OXO Good Grips Soap Dispensing Dish Brush**OXO**£8.85**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B0BK2R8TQB) [**OXO Dish Brush Stainless Steel**OXO**£10.11**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B0DQLYYJD7) [**OXO Good Grips Dish Brush with Built-in Scraper**OXO**£9.61**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B00004OCIZ)
**~~View all trending →~~**
## **What buyers say about small cleaning brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Quality washing up tool”*
**Ease Of Cleaning**16%
*“Great for cleaning”*
**Value For Money**10%
*“good value”*
**Ease Of Use**9%
*“Very handy works well”*
**Advertised Vs Actual Product**5%
*“They do the job”*
**Grip**5%
*“Great grip”*
**Durability**5%
*“Decent price as it's durable”*
**Washability**4%
*“Great for washing up”*
**Strength**4%
*“Strong without damaging the surface”*
**Efficiency**3%
*“Does the job well”*
### **What buyers complain about **
**Leak-Proof**15%
*“Leaks”*
**Durability**11%
*“Breaks too easily”*
**Value For Money**10%
*“This a bit more expensive”*
**Quality-Overall**8%
*“Poor Quality”*
**Ease Of Use**4%
*“I don't so don't use that facility”*
**Washability**4%
*“washing up liquid goes everywhere”*
**Grip**4%
*“Not Up to Oxo Good Grips Usual Standard”*
**Size-Overall**3%
*“I find it doesn't fit into smaller cups easily”*
**Design-Overall**3%
*“These have a stupidly bad design”*
**Advertised Vs Actual Product**3%
*“False advertising”*
### **Top return reasons **
**Size-Overall**20%
**Leak-Proof**16%
**Durability**9%
**Functionality-Overall**8%
**Value For Money**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Dispensing Mechanism**4%
**Quality-Overall**3%
**Design-Overall**3%
## **Common questions**
- **Is small cleaning brush profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the small cleaning brush niche?**
- 9 brands and 93 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in small cleaning brush?**
- Top complaints mined from reviews: Leak-Proof, Durability, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the small cleaning brush niche?**
- Listings span £1.77–£14.18; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 6,814 reviews — the moat a new listing must climb.
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