---
title: "Sloe Gin — £260K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sloe-gin"
last_updated: "2026-07-31T15:03:02.771Z"
locale: en
meta:
description: "Niche score 49/100 · £260K/yr market · 113K searches/yr · £23.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £260K/yr market · 113K searches/yr · £23.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sloe Gin — £260K/yr Amazon UK Niche (2026) - Flapen"
---
# **sloe gin**
**Skip it**
Soft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 13Conversion 87Competition 17Returns 97Price range 95Avg price 95Brand share 37Review moat 67Quality gap 20
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£23.09**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£16.82–£35.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****807.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£260K**
£260K/yr · 113K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sloe gin is a £260K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sloe gin market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£289K–£346K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**14%**
- Gordon's36% - Hayman's23% - Plymouth9% - Hedgerow8% - Sipsmith7% - Bathtub Gin4% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/sloe-gin/trend)
## **Top sloe gin search terms**
- **sloe gin**94K/yr-20.6%7.7% conv. - **sloe gin deals of the day**12K/yr-39.2%10.2% conv. - **slow gin**7K/yr-44.3%7.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sloe-gin/search-terms)
## **Top sloe gin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gordons Sloe Gin | 26% vol | 70cl | Crafted from Wild Sloe Berries & Gordons Gin | Enjoy in a Glass with Tonic | Botanicals with Cassis Sweetness**Gordon's**£16.82**4.8★3,991 rev](https://www.amazon.co.uk/dp/B004CYAWH6) [2**Haymans Sloe Gin 70cl | Master Award Winning Sloe Gin | Wild Sloe Berries Steeped In Our Classic London Dry Gin | 26% ABV**Hayman's**£17.72**4.6★508 rev](https://www.amazon.co.uk/dp/B008H82O1U) [3**Plymouth Sloe Gin 70 cl**Plymouth**£22.27**4.7★968 rev](https://www.amazon.co.uk/dp/B00C7V2IE6) [4**Sipsmith London Sloe Gin Liqueur Small Batch 29% ABV 70 cl**Sipsmith**£19.15**4.6★44 rev](https://www.amazon.co.uk/dp/B0DG22FNJ1) [5**Hedgerow Original Sloe Gin 50cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV**Hedgerow**£23.44**4.6★82 rev](https://www.amazon.co.uk/dp/B09YMHWSKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sipsmith London Sloe Gin Liqueur Small Batch 29% ABV 70 cl**Sipsmith**£19.15**44 rev1y ago](https://www.amazon.co.uk/dp/B0DG22FNJ1) [**Sloe Gin 70cl 27% ABV - Made with Wild British Sloe Berries Steeped in Premium Dry Gin - Rich Fruity Smooth Flavour - Great Taste 3-Star Winner - Handcrafted in Norfolk Sunfire Spirits**Sunfire Spirits**£35.00**3 rev2y ago](https://www.amazon.co.uk/dp/B0D56M2HZQ) [**Hedgerow Original Sloe Gin 50cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV**Hedgerow**£23.44**82 rev4y ago](https://www.amazon.co.uk/dp/B09YMHWSKD) [**Wrecking Coast Honey Sloe Gin Cornish Gin Flavoured With Local Sloe Berries and Wildflower Honey. Produced and Bottled in North Cornwall 50cl**The Wrecking Coast**£25.32**8 rev5y ago](https://www.amazon.co.uk/dp/B08HZDMH63) [**Elephant Sloe Gin 35% ABV 50cl | Lightly Sweet and Exquisitely Fruity | Perfect Neat over Ice Gin & Tonic and Cocktail Mixer for Negroni**Elephant Gin Ltd**£22.83**245 rev10y ago](https://www.amazon.co.uk/dp/B01A8GYVO6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hedgerow Original Sloe Gin 70cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV**Hedgerow**£28.99**4.6★**▲ 138%**](https://www.amazon.co.uk/dp/B00Y0QZK5K) [**Chase Sloe Gin | 29.1% vol | 50cl | Oak Cask-Aged | Herefordshire Sloe Berries | Rich & Warming**Chase Distillery**£18.16**4.7★**▲ 69%**](https://www.amazon.co.uk/dp/B00OM1ELO4) [**Sloe Gin 70cl 27% ABV - Made with Wild British Sloe Berries Steeped in Premium Dry Gin - Rich Fruity Smooth Flavour - Great Taste 3-Star Winner - Handcrafted in Norfolk Sunfire Spirits**Sunfire Spirits**£35.00**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0D56M2HZQ) [**Hedgerow Original Sloe Gin 50cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV**Hedgerow**£23.44**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B09YMHWSKD) [**Wrecking Coast Honey Sloe Gin Cornish Gin Flavoured With Local Sloe Berries and Wildflower Honey. Produced and Bottled in North Cornwall 50cl**The Wrecking Coast**£25.32**4.8★**▲ 38%**](https://www.amazon.co.uk/dp/B08HZDMH63)
**~~View all trending →~~**
## **What buyers say about sloe gin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**21%
*“Drink this with aromatic tonic- fabulous”*
**Taste-Overall**20%
*“One of the better sloe gins”*
**Flavor**11%
*“Amazing flavour”*
**Gifting Purpose**10%
*“It made a welcome gift”*
**Quality-Overall**10%
*“I was told this is a very good quality gin”*
**Sweetness**9%
*“slightly sweet without being syrupy”*
**Sour**6%
*“Great sloe gin”*
**Advertised Vs Actual Product**6%
*“As described”*
**Value For Money**4%
*“Value for money”*
### **What buyers complain about **
**Alcohol Content**50%
*“It's very low alcohol tho”*
## **Common questions**
- **Is sloe gin profitable to sell on Amazon United Kingdom?**
- The niche generates £260K/yr across 12 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sloe gin niche?**
- 11 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in sloe gin?**
- Top complaints mined from reviews: Alcohol Content. The return rate is 0.6%.
- **When does demand for sloe gin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.3× the quietest.
- **What does it cost to enter the sloe gin niche?**
- Listings span £16.82–£35.00; the average listing price is £23.09 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.
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