---
title: "Slice — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/slice"
last_updated: "2026-07-31T14:56:41.535Z"
locale: en
meta:
description: "Niche score 48/100 · £53K/yr market · 82K searches/yr · £3.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £53K/yr market · 82K searches/yr · £3.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Slice — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **slice**
**Skip it**
Prices mostly outside the sweet spot ($1.22–$11.71) — this niche doesn't clear our bar today.
Market size 13Growth 34Conversion 100Competition 58Returns 100Price range 0Avg price 9Brand share 25Review moat 54Quality gap 70
**Conversion**
**Incredible****21.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,355.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£53K**
£53K/yr · 82K searches
**Avg price**
**Bad****£3.08**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.22–£11.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, slice is a £53K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **slice market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£46K–£62K**
- units × avg price
- **Conversion rate**
- **21.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **3%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**40**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**7%**
- Morrisons71% - Bernard Matthews8% - Ginsters4% - Najma4% - Slice4% - Greggs3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
7K5KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/slice/trend)
## **Top slice search terms**
- **turkey slices**33K/yr+12.1%25.1% conv. - **slice**16K/yr-1.3%3.7% conv. - **slices**12K/yr+11.2%5.5% conv. - **steak bake**7K/yr+13.8%14.0% conv. - **sliced turkey**5K/yr+10.1%27.3% conv. - **steak bakes**6K/yr-12.7%16.4% conv. - **cooked turkey**3K/yr+14.6%21.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/slice/search-terms)
## **Top slice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Carvery Turkey Slices 120g**Morrisons**£2.83**4.1★116 rev](https://www.amazon.co.uk/dp/B0F99NT6KP) [2**Morrisons British Thinly Sliced Roast Chicken 120g**Morrisons**£2.73**4.4★120 rev](https://www.amazon.co.uk/dp/B0F5XXHN41) [3**Morrisons British Roast Chicken Slices 120g**Morrisons**£2.60**4.4★682 rev](https://www.amazon.co.uk/dp/B0BJQCGLSV) [4**Morrisons Steak Bakes 290g**Morrisons**£2.40**4.2★477 rev](https://www.amazon.co.uk/dp/B0BJ2XNKFQ) [5**Bernard Matthews Turkey 4 Slices 80g**Bernard Matthews**£1.55**4.3★313 rev](https://www.amazon.co.uk/dp/B0C3RTHTF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Golfera Organic Sliced Turkey Breast**Golfera**£4.69**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G2RF2ZDF) [**The Pastry Pantry 2 Steak Bakes**Iceland**£2.32**7 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKLQGNF) [**Morrisons British Thinly Sliced Roast Chicken 120g**Morrisons**£2.73**120 rev1y ago](https://www.amazon.co.uk/dp/B0F5XXHN41) [**Morrisons Carvery Turkey Slices 120g**Morrisons**£2.83**116 rev1y ago](https://www.amazon.co.uk/dp/B0F99NT6KP) [**Mattessons 6 Smoked Turkey Bacon Rashers 150g**Mattessons**£2.58**556 rev2y ago](https://www.amazon.co.uk/dp/B0CKZ9V1YS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Wafer Thin Cooked Chicken 170g**Morrisons**£1.79**4.4★**▲ 255%**](https://www.amazon.co.uk/dp/B08M1DXCLX) [**Golfera Organic Sliced Turkey Breast**Golfera**£4.69**3.0★**▲ 176%**](https://www.amazon.co.uk/dp/B0G2RF2ZDF) [**The Pastry Pantry 2 Steak Bakes**Iceland**£2.32**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B0FZKLQGNF) [**Morrisons British Roast Chicken Slices 120g**Morrisons**£2.60**4.4★**▲ 69%**](https://www.amazon.co.uk/dp/B0BJQCGLSV) [**Greggs 2pk Steak Bake**Greggs**£3.43**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B0C69ZQM8Z)
**~~View all trending →~~**
## **What buyers say about slice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Great taste”*
**Quality-Overall**10%
*“good quality not too smoky”*
**Freshness**9%
*“Tasty fresh good price”*
**Value For Money**9%
*“Value for money”*
**Baking**6%
*“Perfect sandwich filler”*
**Cooking Instructions**5%
*“Ready for cooking”*
**Flavor**5%
*“Full of flavour”*
**Crispiness**2%
*“easy & tasty Ideal for snacking or a main meal item Pastry lovely & crisp. hate soggy pastry”*
**Weight Light**2%
*“Its also lightweight”*
**Health Benefits-Overall**2%
*“Excellent salad accompliment”*
### **What buyers complain about **
**Taste-Overall**17%
*“Not tasty”*
**Salt Content**11%
*“so salty”*
**Quality-Overall**8%
*“Disappointing quality control”*
**Moist/Dry**7%
*“Bit dry”*
**Texture/Consistency-Overall**5%
*“Not a nice texture at all”*
**Burnt/Roasted/Overbaked**5%
*“After half the time on the box it was burnt”*
**Ease Of Chewing/Swallowing**3%
*“Chewy”*
**Thin**3%
*“Too thin”*
**Ease Of Use**3%
*“Squashed in unable to use”*
**Hard Feel**3%
*“Too mushy”*
### **Top return reasons **
**Locking Mechanism**17%
**Advertised Vs Actual Product**17%
**Durability**17%
**Quality-Overall**17%
**Size-Overall**17%
**Functionality-Overall**17%
## **Common questions**
- **Is slice profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the slice niche?**
- 12 brands and 40 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in slice?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Quality-Overall. The return rate is 0.0%.
- **When does demand for slice peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the slice niche?**
- Listings span £1.22–£11.71; the average listing price is £3.08 (sweet spot $15–$100). The average incumbent carries 1,356 reviews — the moat a new listing must climb.
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