---
title: "Reviews — skimmed milk - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/skimmed-milk/reviews"
last_updated: "2026-07-31T14:15:36.342Z"
locale: en
meta:
  description: "Niche score 40/100 · £130K/yr market · 117K searches/yr · £3.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £130K/yr market · 117K searches/yr · £3.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — skimmed milk - Flapen"
---

# **skimmed milk**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 40Conversion 100Competition 17Returns 100Price range 19Avg price 10Brand share 5Review moat 61Quality gap 24

**Conversion**

**Incredible****31.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,066.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£130K**

£130K/yr · 117K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£0.96–£18.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£3.52**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand