[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-skimmed-milk":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":178,"baselines":216,"demand":221,"seasonality":471,"brandShare":484,"products":504,"feedback":610,"searchTerms":698,"related":713,"lastUpdated":166},"c121f7f3-0ae2-4816-b097-f5b85c1dd9be","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":160,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":161,"top20BrandShare":161,"primePct":161,"oosRate":160},129825,117272,0.674,0.1209,0.3145,0.8019,0.9818,4.62,1066,3.52,0.96,18.29,11,60000,0.0909,0,1,"skimmed milk","skimmed-milk","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fskimmed-milk","Fresh & Chilled","2026-07-24T11:08:59.578064+00:00",6,41,[],85,50000,3000,4000,176000,211200,76,189,{"score":179,"verdict":180,"components":181},40,"skip",[182,187,189,193,196,199,202,207,209,212],{"key":183,"score":184,"weight":185,"raw":186},"marketSize",29,0.15,129824.79,{"key":188,"score":179,"weight":185,"raw":148},"growth",{"key":190,"score":191,"weight":192,"raw":149},"conversion",100,0.1,{"key":194,"score":195,"weight":185,"raw":150},"competition",17,{"key":197,"score":198,"weight":192,"raw":151},"brandShare",5,{"key":200,"score":201,"weight":192,"raw":152},"qualityGap",24,{"key":203,"score":204,"weight":205,"raw":206},"reviewMoat",61,0.05,1066.36,{"key":208,"score":191,"weight":192,"raw":160},"returns",{"key":210,"score":211,"weight":205,"raw":154},"avgPrice",10,{"key":213,"score":214,"weight":205,"raw":215},"priceRange",19,0.18984420080784764,{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.1,0.0064,27484,{"points":222,"droppedPartialWeek":470},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,342,345,348,351,353,356,359,362,365,368,371,374,377,380,383,386,389,391,394,397,400,402,405,408,411,414,416,419,422,425,428,430,433,436,439,442,445,448,451,454,456,459,462,465,468],{"week":224,"volume":225},"2024-12-08",2691,{"week":227,"volume":228},"2024-12-15",2326,{"week":230,"volume":231},"2024-12-22",2368,{"week":233,"volume":234},"2024-12-29",1855,{"week":236,"volume":237},"2025-01-05",2778,{"week":239,"volume":240},"2025-01-12",3925,{"week":242,"volume":243},"2025-01-19",2801,{"week":245,"volume":246},"2025-01-26",3148,{"week":248,"volume":249},"2025-02-02",2640,{"week":251,"volume":252},"2025-02-09",2181,{"week":254,"volume":255},"2025-02-16",2038,{"week":257,"volume":258},"2025-02-23",2513,{"week":260,"volume":261},"2025-03-02",2133,{"week":263,"volume":264},"2025-03-09",2155,{"week":266,"volume":267},"2025-03-16",2007,{"week":269,"volume":270},"2025-03-23",1970,{"week":272,"volume":273},"2025-03-30",2102,{"week":275,"volume":276},"2025-04-06",2166,{"week":278,"volume":279},"2025-04-13",1833,{"week":281,"volume":282},"2025-04-20",2047,{"week":284,"volume":285},"2025-04-27",2079,{"week":287,"volume":288},"2025-05-04",1865,{"week":290,"volume":291},"2025-05-11",1913,{"week":293,"volume":294},"2025-05-18",2131,{"week":296,"volume":297},"2025-05-25",1820,{"week":299,"volume":300},"2025-06-01",1980,{"week":302,"volume":303},"2025-06-08",2209,{"week":305,"volume":306},"2025-06-15",2090,{"week":308,"volume":309},"2025-06-22",1918,{"week":311,"volume":312},"2025-06-29",1800,{"week":314,"volume":315},"2025-07-06",2075,{"week":317,"volume":318},"2025-07-13",2111,{"week":320,"volume":321},"2025-07-20",2006,{"week":323,"volume":324},"2025-07-27",1546,{"week":326,"volume":327},"2025-08-03",1538,{"week":329,"volume":330},"2025-08-10",2085,{"week":332,"volume":333},"2025-08-17",2121,{"week":335,"volume":336},"2025-08-24",1944,{"week":338,"volume":339},"2025-08-31",2388,{"week":341,"volume":321},"2025-09-07",{"week":343,"volume":344},"2025-09-14",2287,{"week":346,"volume":347},"2025-09-21",2215,{"week":349,"volume":350},"2025-09-28",2105,{"week":352,"volume":252},"2025-10-05",{"week":354,"volume":355},"2025-10-12",2032,{"week":357,"volume":358},"2025-10-19",2072,{"week":360,"volume":361},"2025-10-26",2169,{"week":363,"volume":364},"2025-11-02",2273,{"week":366,"volume":367},"2025-11-09",2510,{"week":369,"volume":370},"2025-11-16",2749,{"week":372,"volume":373},"2025-11-23",2493,{"week":375,"volume":376},"2025-11-30",2429,{"week":378,"volume":379},"2025-12-07",2258,{"week":381,"volume":382},"2025-12-14",1782,{"week":384,"volume":385},"2025-12-21",1873,{"week":387,"volume":388},"2025-12-28",1668,{"week":390,"volume":376},"2026-01-04",{"week":392,"volume":393},"2026-01-11",3414,{"week":395,"volume":396},"2026-01-18",2727,{"week":398,"volume":399},"2026-01-25",2534,{"week":401,"volume":252},"2026-02-01",{"week":403,"volume":404},"2026-02-08",2154,{"week":406,"volume":407},"2026-02-15",2060,{"week":409,"volume":410},"2026-02-22",2178,{"week":412,"volume":413},"2026-03-01",2054,{"week":415,"volume":347},"2026-03-08",{"week":417,"volume":418},"2026-03-15",2187,{"week":420,"volume":421},"2026-03-22",1961,{"week":423,"volume":424},"2026-03-29",2050,{"week":426,"volume":427},"2026-04-05",2167,{"week":429,"volume":252},"2026-04-12",{"week":431,"volume":432},"2026-04-19",2357,{"week":434,"volume":435},"2026-04-26",2207,{"week":437,"volume":438},"2026-05-03",2143,{"week":440,"volume":441},"2026-05-10",2281,{"week":443,"volume":444},"2026-05-17",2221,{"week":446,"volume":447},"2026-05-24",2160,{"week":449,"volume":450},"2026-05-31",2455,{"week":452,"volume":453},"2026-06-07",2537,{"week":455,"volume":373},"2026-06-14",{"week":457,"volume":458},"2026-06-21",2245,{"week":460,"volume":461},"2026-06-28",2970,{"week":463,"volume":464},"2026-07-05",2974,{"week":466,"volume":467},"2026-07-12",2625,{"week":469,"volume":339},"2026-07-19",false,[472,473,474,475,476,477,478,479,480,481,482,483],1.3218789605438186,0.9985316529280529,0.9274297445351042,0.9480068972379625,0.9392213272629725,1.0011963824560057,1.0000022444640295,0.8970703759177987,0.958523614006054,0.9408288207137097,1.1087846825804155,0.9359877923601436,{"top":485,"otherBrandCount":160,"otherClickShare":160},[486,489,492,495,498,501],{"brand":487,"clickShare":488},"by Amazon",0.5388,{"brand":490,"clickShare":491},"Morrisons",0.3174,{"brand":493,"clickShare":494},"Arla",0.0661,{"brand":496,"clickShare":497},"Arla Lactofree",0.0303,{"brand":499,"clickShare":500},"Homry",0.0294,{"brand":502,"clickShare":503},"Lakeland Dairies",0.0182,[505,516,526,537,545,556,565,574,583,592,602],{"asin":506,"title":507,"brand":487,"imageUrl":508,"price":509,"rating":510,"reviews":511,"clickShare90":512,"clickShare360":513,"launchDate":514,"amazonUrl":515},"B085NLM8W2","by Amazon British Skimmed Milk 4 Pints 2.272L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3103IsvFAbL.jpg",1.66,4.7,800,0.3372,0.3417,"2020-03-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085NLM8W2",{"asin":517,"title":518,"brand":490,"imageUrl":519,"price":520,"rating":510,"reviews":521,"clickShare90":522,"clickShare360":523,"launchDate":524,"amazonUrl":525},"B001E5TQOG","Morrisons Long Life British Skimmed Milk 1L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419vbozxOyL.jpg",1.38,1226,0.1483,0.1901,"2016-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001E5TQOG",{"asin":527,"title":528,"brand":487,"imageUrl":529,"price":530,"rating":531,"reviews":532,"clickShare90":533,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B0D81K6RMS","by Amazon Skimmed Milk 6x1L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UwnlbiEXL.jpg",6.22,4.4,544,0.1474,0.0498,"2026-02-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D81K6RMS",{"asin":538,"title":539,"brand":490,"imageUrl":540,"price":155,"rating":531,"reviews":179,"clickShare90":541,"clickShare360":542,"launchDate":543,"amazonUrl":544},"B0DJWHKPFL","Morrisons British Milk Skimmed 1 Pint","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31pXeiVp-xL.jpg",0.0912,0.1017,"2025-07-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJWHKPFL",{"asin":546,"title":547,"brand":490,"imageUrl":548,"price":549,"rating":550,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B0CB97BBS2","Morrisons British Skimmed Milk 2 Pint","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21QTPnnsyzL.jpg",1.3,4.8,35,0.0779,0.0863,"2023-07-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB97BBS2",{"asin":557,"title":558,"brand":493,"imageUrl":559,"price":560,"rating":510,"reviews":561,"clickShare90":494,"clickShare360":562,"launchDate":563,"amazonUrl":564},"B01FW6M5UY","Arla BOB Skimmed Milk 2L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BKmAN2ioL.jpg",2.83,1481,0.0645,"2016-05-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01FW6M5UY",{"asin":566,"title":567,"brand":496,"imageUrl":568,"price":569,"rating":510,"reviews":570,"clickShare90":497,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B014QTXORQ","Arla LactoFREE Skimmed Milk Drink 1 Litre","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Gd1SBPMZL.jpg",1.68,493,0.0342,"2015-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB014QTXORQ",{"asin":575,"title":576,"brand":487,"imageUrl":577,"price":578,"rating":510,"reviews":579,"clickShare90":580,"clickShare360":581,"launchDate":514,"amazonUrl":582},"B085NLJS4T","by Amazon British Semi Skimmed Milk 2 Pints 1.136L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21lHSJtHK7L.jpg",1.22,1472,0.0296,0.0313,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085NLJS4T",{"asin":584,"title":585,"brand":499,"imageUrl":586,"price":587,"rating":510,"reviews":588,"clickShare90":500,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B0DBR8QL48","Arla B.O.B Skimmed Milk Tastes like Semi Skimmed 1l","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31eXLdRXlTL.jpg",1.5,96,0.0352,"2024-07-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DBR8QL48",{"asin":593,"title":594,"brand":487,"imageUrl":595,"price":596,"rating":597,"reviews":598,"clickShare90":599,"clickShare360":600,"launchDate":514,"amazonUrl":601},"B085NLN7JY","by Amazon British Semi Skimmed Milk 4 Pints 2.272L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hnJVVeW6L.jpg",1.7,4.6,5385,0.0246,0.0256,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085NLN7JY",{"asin":603,"title":604,"brand":502,"imageUrl":605,"price":156,"rating":531,"reviews":606,"clickShare90":503,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B0F29W46JC","Lakeland Dairies Long Life Skimmed Milk 1L - Pack of 12 Cartons","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F512UeDPLhaL.jpg",158,0.0396,"2025-03-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F29W46JC",{"love":611,"hate":670,"returnReasons":697},[612,619,626,633,640,647,652,656,660,665],{"topic":613,"percentOfMentions":614,"verbatims":615},"Taste-Overall",0.32439999999999997,[616,617,618],"Great taste","Great tasting Milk","Tastes just like fresh skimmed milk",{"topic":620,"percentOfMentions":621,"verbatims":622},"Value For Money",0.253,[623,624,625],"Good value","Excellent value for money","half the price",{"topic":627,"percentOfMentions":628,"verbatims":629},"Freshness",0.10710000000000001,[630,631,632],"Fresh","Fresh and a good date on it","Very fresh and hade a good date on it",{"topic":634,"percentOfMentions":635,"verbatims":636},"Quality-Overall",0.08929999999999999,[637,638,639],"As good as any other skimmed milk","decent longline milk","Excellent product",{"topic":641,"percentOfMentions":642,"verbatims":643},"Ease Of Use",0.08039999999999999,[644,645,646],"Ease of use","easy to carry","Great many uses",{"topic":648,"percentOfMentions":649,"verbatims":650},"Health Benefits-Overall",0.035699999999999996,[651],"Healthy, i like it",{"topic":653,"percentOfMentions":649,"verbatims":654},"Nutritional Content",[655],"has similar fat content",{"topic":657,"percentOfMentions":649,"verbatims":658},"Advertised Vs Actual Product",[659],"As described",{"topic":661,"percentOfMentions":662,"verbatims":663},"Storage Temperature",0.0179,[664],"so handy to have in stock",{"topic":666,"percentOfMentions":667,"verbatims":668},"Leak-Proof",0.011899999999999999,[669],"so no leakage during overseas transit",[671,677,682,685,688,693],{"topic":613,"percentOfMentions":672,"verbatims":673},0.4,[674,675,676],"This milk has a bad taste about it","Tastes watery","However, this time it tastes watered down",{"topic":678,"percentOfMentions":679,"verbatims":680},"Size-Overall",0.2,[681],"The size of the bottles seems excessive",{"topic":634,"percentOfMentions":192,"verbatims":683},[684],"Poor quality",{"topic":686,"percentOfMentions":192,"verbatims":687},"Dilute\u002FWatery",[675,676],{"topic":689,"percentOfMentions":192,"verbatims":690},"Contamination",[691,692],"Contaminated milk","I'm sure this batch is contaminated",{"topic":694,"percentOfMentions":192,"verbatims":695},"Stale\u002FRotten\u002FSpoiled",[696],"Went off b4 use by date",[],[699,703,708],{"term":162,"volume":700,"growthQoq":701,"conversionRate":702},104941,0.1239,0.0985,{"term":704,"volume":705,"growthQoq":706,"conversionRate":707},"milk skimmed",7061,0.1139,0.0802,{"term":709,"volume":710,"growthQoq":711,"conversionRate":712},"red milk",5270,0.0675,0.0865,[714,721,726,732,737,743],{"title":715,"href":716,"score":717,"verdict":718,"marketSize":719,"growth90":720},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":722,"href":723,"score":717,"verdict":718,"marketSize":724,"growth90":725},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":727,"href":728,"score":717,"verdict":729,"marketSize":730,"growth90":731},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":733,"href":734,"score":717,"verdict":729,"marketSize":735,"growth90":736},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":738,"href":739,"score":740,"verdict":729,"marketSize":741,"growth90":742},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":744,"href":745,"score":740,"verdict":729,"marketSize":746,"growth90":747},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]