---
title: "Skimmed Milk Powder — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/skimmed-milk-powder"
last_updated: "2026-07-31T22:00:39.965Z"
locale: en
meta:
description: "Niche score 46/100 · £47K/yr market · 49K searches/yr · £9.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £47K/yr market · 49K searches/yr · £9.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skimmed Milk Powder — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **skimmed milk powder**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 20Conversion 88Competition 35Returns 99Price range 26Avg price 28Brand share 56Review moat 77Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****457.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.39**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.65–£18.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£47K**
£47K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, skimmed milk powder is a £47K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skimmed milk powder market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£47K–£56K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**23%**
- yourhealthstore25% - Hatton Hill17% - Milfresh13% - Morrisons11% - AQUA THOUGHTS6% - Country Range6%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -9.2% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/skimmed-milk-powder/trend)
## **Top skimmed milk powder search terms**
- **skimmed milk powder**34K/yr-6.0%10.5% conv. - **dried skimmed milk powder**6K/yr-8.8%6.4% conv. - **semi skimmed milk powder**6K/yr-11.6%7.6% conv. - **dried milk powder semi skimmed**4K/yr-34.4%9.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/skimmed-milk-powder/search-terms)
## **Top skimmed milk powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**yourhealthstore 100% Pure Skimmed Milk Powder 300g Made in Britain with British Milk Low in Fat No Additives No Soy Lecithin No Bovaer Vegetarian (Recyclable Pouch)**yourhealthstore**£5.92**4.3★780 rev](https://www.amazon.co.uk/dp/B08FRN94GD) [2**Skimmed Milk Powder 1kg by Hatton Hill**Hatton Hill**£10.19**4.4★61 rev](https://www.amazon.co.uk/dp/B0CNNN3P8V) [3**Morrisons Instant Skimmed Milk Powder 340g**Morrisons**£3.65**4.5★106 rev](https://www.amazon.co.uk/dp/B0CP7WNCJ2) [4**Milfresh Gold Superior Granulated Skimmed Milk 500g (Pack of 1) The Convenient Alternative to Fresh Milk**Milfresh**£6.66**4.5★978 rev](https://www.amazon.co.uk/dp/B0051GGUB6) [5**Milfresh Skimmed Milk Powder 2 kg**Milfresh**£11.97**4.1★179 rev](https://www.amazon.co.uk/dp/B010E0SHKK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Original Skimmed Milk Powder 175g | High in Protein |Non-Fat Instant Milk Powder | Dessert Ingredient | Source of Calcium - Your Perfect Dairy Solution**Generic**£5.39**14 rev11mo ago](https://www.amazon.co.uk/dp/B0FLKMWVM8) [**MARVL SKIMMED Milk Powder 350G Mega Pack Deal | Great Source of Vitamins A&D and high in Protein | Great in Tea and Coffee | Powdered Milk**AQUA THOUGHTS**£9.01**76 rev1y ago](https://www.amazon.co.uk/dp/B0FB9J7V26) [**Lakeland Dairies Skimmed Milk Powder 2kg High Protein Long Life Milk**Lakeland Dairies**£18.94**10 rev1y ago](https://www.amazon.co.uk/dp/B0D9P7L7P2) [**Pure Moo Gold - Granulated Skimmed Milk Powder - Suitable for All Coffee Machines & Vending Machines - Clog Free Guarantee (2 Packs of 500g)**PUREGUSTO**£14.67**38 rev1y ago](https://www.amazon.co.uk/dp/B0DK419HDH) [**Morrisons Instant Skimmed Milk Powder 340g**Morrisons**£3.65**106 rev2y ago](https://www.amazon.co.uk/dp/B0CP7WNCJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Original Skimmed Milk Powder 175g | High in Protein |Non-Fat Instant Milk Powder | Dessert Ingredient | Source of Calcium - Your Perfect Dairy Solution**Generic**£5.39**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0FLKMWVM8) [**Skimmed Milk Powder 1kg by Hatton Hill**Hatton Hill**£10.19**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B0CNNN3P8V) [**Skimmed Milk Powder 250g by Hatton Hill**Hatton Hill**£6.13**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B0CNNNPR7Q) [**Lakeland Dairies Skimmed Milk Powder 2kg High Protein Long Life Milk**Lakeland Dairies**£18.94**5.0★**▲ 51%**](https://www.amazon.co.uk/dp/B0D9P7L7P2) [**Morrisons Instant Skimmed Milk Powder 340g**Morrisons**£3.65**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B0CP7WNCJ2)
**~~View all trending →~~**
## **What buyers say about skimmed milk powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“creamy taste”*
**Quality-Overall**14%
*“Good quality, creamy taste”*
**Value For Money**14%
*“Value for money”*
**Solubility**8%
*“dissolves easily”*
**Ease Of Use**6%
*“Very convenient”*
**Soft Feel**5%
*“Pick your own level of creamy”*
**Nutritional Content**5%
*“A Reliable Family Food With Great Taste and Nutrition”*
**Advertised Vs Actual Product**3%
*“As described”*
**Powdered/Crumbled**2%
*“Best powdered milk”*
**Health Benefits-Overall**2%
*“Good for my gallstones”*
### **What buyers complain about **
**Taste-Overall**21%
*“Strange taste”*
**Quality-Overall**9%
*“This is poor standard”*
**Size-Overall**8%
*“Small size”*
**Chunk/Clump/Collection**7%
*“they seem to clump up”*
**Functionality-Overall**6%
*“Although none of the power has come out I will eventually use it first”*
**Powdered/Crumbled**6%
*“Skimmed Powder Milk”*
**Value For Money**4%
*“slightly expensive”*
**Sweetness**3%
*“Too much sugar”*
**Artificial Sweeteners**3%
*“Lots of sugar in this”*
**Flavor**2%
*“didnt change the flavour”*
## **Common questions**
- **Is skimmed milk powder profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the skimmed milk powder niche?**
- 16 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in skimmed milk powder?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for skimmed milk powder peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the skimmed milk powder niche?**
- Listings span £3.65–£18.94; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)