---
title: "Silken Tofu — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/silken-tofu"
last_updated: "2026-07-31T12:41:29.666Z"
locale: en
meta:
description: "Niche score 41/100 · £75K/yr market · 48K searches/yr · £11.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £75K/yr market · 48K searches/yr · £11.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silken Tofu — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **silken tofu**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 96Competition 17Returns 100Price range 50Avg price 49Brand share 8Review moat 76Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****488.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.63–£28.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£75K**
£75K/yr · 48K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, silken tofu is a £75K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silken tofu market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£71K–£95K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Yutaka42% - Clearspring22% - Starry Mart22% - Mori-Nu6% - OKEPS GD5% - WaNaHong3%
## **Demand**
Weekly Amazon search volume, last 9 weeks — -9.4% search growth over the last 90 days.
1K600May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/silken-tofu/trend)
## **Top silken tofu search terms**
- **silken tofu**41K/yr-5.0%8.8% conv. - **silken tofu organic**4K/yr-32.0%8.8% conv. - **soft tofu**3K/yr-30.9%5.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/silken-tofu/search-terms)
## **Top silken tofu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka Silken Tofu 308g | Smooth & Creamy Japanese Soybean Curd | High Protein | Vegan | Gluten-Free | Ideal for Cooking Desserts Soups & Salads**Yutaka**£2.21**4.4★46 rev](https://www.amazon.co.uk/dp/B0DT26MQFS) [2**J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)**Starry Mart**£9.35**4.8★33 rev](https://www.amazon.co.uk/dp/B0CNY2D94N) [3**Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals**Yutaka**£21.21**4.6★7 rev](https://www.amazon.co.uk/dp/B0FDKVTNTP) [4**Clearspring | Tofu | 5 x 300g**Clearspring**£13.95**4.7★4 rev](https://www.amazon.co.uk/dp/B01EBEDND6) [5**Clearspring Organic Japanese Tofu 300g**Clearspring**£1.63**4.6★608 rev](https://www.amazon.co.uk/dp/B01CUDFU1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals**Yutaka**£21.21**7 rev1y ago](https://www.amazon.co.uk/dp/B0FDKVTNTP) [**Silken Tofu | Soft Firm & Super Soft | High-Protein Non-GMO Vegan KSA Certified | 305g-307g (Pack of 2) (Firm Tofu 307g)**Starry Mart**£9.62**5 rev1y ago](https://www.amazon.co.uk/dp/B0DYP12CWB) [**Yutaka Silken Tofu 308g | Smooth & Creamy Japanese Soybean Curd | High Protein | Vegan | Gluten-Free | Ideal for Cooking Desserts Soups & Salads**Yutaka**£2.21**46 rev1y ago](https://www.amazon.co.uk/dp/B0DT26MQFS) [**WaNaHong Satonoyuki - Silken Tofu 300g (Case of 12) Made in Japan**WaNaHong**£24.43**28 rev1y ago](https://www.amazon.co.uk/dp/B0DJRMRHS6) [**J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)**Starry Mart**£9.35**33 rev2y ago](https://www.amazon.co.uk/dp/B0CNY2D94N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals**Yutaka**£21.21**4.6★**▲ 240%**](https://www.amazon.co.uk/dp/B0FDKVTNTP) [**Silken Tofu | Soft Firm & Super Soft | High-Protein Non-GMO Vegan KSA Certified | 305g-307g (Pack of 2) (Firm Tofu 307g)**Starry Mart**£9.62**3.9★**▲ 58%**](https://www.amazon.co.uk/dp/B0DYP12CWB) [**The Tofoo Co. Organic Naked 280g (Pack of 1)**OKEPS GD**£2.29**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B08KHQP1RW) [**Clearspring | Tofu | 5 x 300g**Clearspring**£13.95**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B01EBEDND6) [**J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)**Starry Mart**£9.35**4.8★**▲ 29%**](https://www.amazon.co.uk/dp/B0CNY2D94N)
**~~View all trending →~~**
## **What buyers say about silken tofu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Lovely tofu”*
**Quality-Overall**20%
*“Quality product”*
**Cooking Instructions**7%
*“Is easy to cook and delicious”*
**Texture/Consistency-Overall**7%
*“Nice consistency”*
**Product Condition**7%
*“New product”*
**Ease Of Use**6%
*“Perfect and versatile for many uses”*
**Flavor**5%
*“Great taste and value”*
**Nutritional Content**4%
*“It's a great way to ensure you're getting daily protein”*
**Value For Money**4%
*“Good value for money multipack”*
**Soft Feel**4%
*“Quality and silky”*
### **What buyers complain about **
**Nutritional Content**50%
*“high fat content”*
## **Common questions**
- **Is silken tofu profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 12 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the silken tofu niche?**
- 6 brands and 49 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in silken tofu?**
- Top complaints mined from reviews: Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the silken tofu niche?**
- Listings span £1.63–£28.22; the average listing price is £11.91 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.
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