---
title: "Shrimp — £534K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shrimp"
last_updated: "2026-07-31T12:34:03.717Z"
locale: en
meta:
description: "Niche score 59/100 · £534K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £534K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shrimp — £534K/yr Amazon UK Niche (2026) - Flapen"
---
# **shrimp**
**Worth a look**
Shows searches that convert (19.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 26Conversion 100Competition 77Returns 100Price range 54Avg price 14Brand share 10Review moat 81Quality gap 57
**Conversion**
**Incredible****19.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****384.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****£534K**
£534K/yr · 520K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.21–£30.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shrimp is a £534K/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shrimp market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£653K–£783K**
- units × avg price
- **Conversion rate**
- **19.7%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **7%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**3%**
- Morrisons66% - by Amazon19% - Iceland7% - Landed Seafoods2% - CU AQUATICS2% - Generic1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
13K8KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/shrimp/trend)
## **Top shrimp search terms**
- **prawns**255K/yr+3.9%19.8% conv. - **shrimp**71K/yr-14.3%6.6% conv. - **prawn**56K/yr-6.8%12.3% conv. - **king prawns**36K/yr+17.4%21.5% conv. - **mussels**29K/yr+5.6%12.5% conv. - **frozen prawns**19K/yr+26.7%21.1% conv. - **scallops**16K/yr-20.4%8.2% conv. - **shrimps**10K/yr-12.3%6.1% conv. - **prawns frozen**12K/yr+12.9%15.0% conv. - **muscles**4K/yr-2.3%8.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/shrimp/search-terms)
## **Top shrimp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£16K6%£32K9%£48K12%£64K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MORRISONS Savers King Prawns 150g**Morrisons**£2.71**4.6★250 rev](https://www.amazon.co.uk/dp/B0BC9SBPN8) [2**by Amazon Ready to Cook Peeled King Prawns 165g**by Amazon**£3.11**4.4★391 rev](https://www.amazon.co.uk/dp/B085NM1KCV) [3**by Amazon Ready to Eat King Prawns 150g**by Amazon**£3.17**4.6★808 rev](https://www.amazon.co.uk/dp/B085NLN6T4) [4**Morrisons Peeled & Cooked King Prawns 200g**Morrisons**£3.78**4.5★2,180 rev](https://www.amazon.co.uk/dp/B06XK6ZRVZ) [5**Morrisons Savers Frozen Prawns 200g**Morrisons**£2.21**4.4★380 rev](https://www.amazon.co.uk/dp/B0BD991VP5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iceland 260g Peeled Raw King Prawns (Frozen)**Iceland**£4.63**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GC5TDGHP) [**CU AQUATICS Bloody Mary vs Blue Diamond Live Shrimp Combo 50/50 Algae Eater Tropical Fresh Water Live Fish**CU AQUATICS**£24.90**112 rev2y ago](https://www.amazon.co.uk/dp/B0D6LZSRPQ) [**Iceland Luxury The Perfect North Atlantic Prawns Cooked & Peeled 250g**Iceland**£4.99**43 rev2y ago](https://www.amazon.co.uk/dp/B0CJVKLJF1) [**Iceland Luxury Cooked & Peeled Extra Large King Prawns 250g**Iceland**£5.27**63 rev2y ago](https://www.amazon.co.uk/dp/B0CJM4QL7N) [**Morrisons The Best Raw Jumbo King Prawns 150g**Morrisons**£3.71**81 rev3y ago](https://www.amazon.co.uk/dp/B0C9V5ZSQV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iceland 260g Peeled Raw King Prawns (Frozen)**Iceland**£4.63**3.0★**▲ 149%**](https://www.amazon.co.uk/dp/B0GC5TDGHP) [**Iceland Luxury Cooked & Peeled Extra Large King Prawns 250g**Iceland**£5.27**4.4★**▲ 103%**](https://www.amazon.co.uk/dp/B0CJM4QL7N) [**Morrisons Cooked Jumbo King Prawns 200g**Morrisons**£4.40**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0BN8QT8FS) [**Iceland Luxury The Perfect North Atlantic Prawns Cooked & Peeled 250g**Iceland**£4.99**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0CJVKLJF1) [**Morrisons The Fishmongers On Market Street Garlic & Herb King Prawns 120g**Morrisons**£3.87**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0C6MY9DPG)
**~~View all trending →~~**
## **What buyers say about shrimp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Scrumptious”*
**Value For Money**11%
*“Good value for money”*
**Color**9%
*“Good selection of colours too”*
**Quality-Overall**8%
*“Good quality king prawns”*
**Freshness**7%
*“Fresh and tasty”*
**Crispiness**4%
*“Crispy and Delicious”*
**Size-Overall**3%
*“Nice size”*
**Flavor**3%
*“Really tasty,”*
**Nutritional Content**3%
*“Great addition to a meal”*
**Cooking Instructions**2%
*“Cooking Versatility”*
### **What buyers complain about **
**Size-Overall**33%
*“They are too tiny shrimps received today”*
**Taste-Overall**17%
*“However, they didnt taste as fresh or flavorful as some fresh or higher-end frozen prawns Ive had”*
**Quality-Overall**10%
*“Not impressed as not that cheap for what they are”*
**Durability**10%
*“for some reason these just die”*
**Value For Money**6%
*“I thought the delivery cost was dear”*
**Salt Content**4%
*“Very salty no taste”*
**Hard Feel**4%
*“Tough”*
**Moist/Dry**3%
*“.I found these not v good not much taste dry small”*
**Strength**2%
*“They felt quite flimsy”*
**Smell**2%
*“although these did have a smell to them it wasn't as strong as them ones”*
### **Top return reasons **
**Size-Overall**60%
**Defective Material/Parts**20%
**Durability**20%
## **Common questions**
- **Is shrimp profitable to sell on Amazon United Kingdom?**
- The niche generates £534K/yr across 46 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the shrimp niche?**
- 10 brands and 18 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in shrimp?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for shrimp peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the shrimp niche?**
- Listings span £2.21–£30.07; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.
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