---
title: "Shreddies — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shreddies"
last_updated: "2026-07-31T15:58:14.594Z"
locale: en
meta:
description: "Niche score 33/100 · £58K/yr market · 66K searches/yr · £2.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £58K/yr market · 66K searches/yr · £2.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shreddies — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **shreddies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 100Competition 2Returns 100Price range 0Avg price 8Brand share 0Review moat 85Quality gap 24
**Conversion**
**Incredible****29.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****298.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£58K**
£58K/yr · 66K searches
**Avg price**
**Bad****£2.99**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.73–£3.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shreddies is a £58K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shreddies market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£45K–£60K**
- units × avg price
- **Conversion rate**
- **29.3%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Nestlé68% - Shreddies32%
## **Demand**
Weekly Amazon search volume, last 51 weeks — -1.0% search growth over the last 90 days.
2K1KSpike '25Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/shreddies/trend)
## **Top shreddies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£17K40%£23K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg**Nestlé**£3.70**4.7★561 rev](https://www.amazon.co.uk/dp/B01K8TAHNM) [2**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g**Shreddies**£2.81**4.7★407 rev](https://www.amazon.co.uk/dp/B0B29LX69N) [3**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g**Nestlé**£2.95**4.6★85 rev](https://www.amazon.co.uk/dp/B0D844T6V3) [4**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g**Nestlé**£2.97**4.7★32 rev](https://www.amazon.co.uk/dp/B0D848ZFMW) [5**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 460g**Nestlé**£2.73**4.6★535 rev](https://www.amazon.co.uk/dp/B08SXJLTW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g**Nestlé**£2.95**85 rev2y ago](https://www.amazon.co.uk/dp/B0D844T6V3) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g**Nestlé**£2.97**32 rev2y ago](https://www.amazon.co.uk/dp/B0D848ZFMW) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg**Nestlé**£3.70**561 rev3y ago](https://www.amazon.co.uk/dp/B01K8TAHNM) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g**Shreddies**£2.81**407 rev4y ago](https://www.amazon.co.uk/dp/B0B29LX69N) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Honey One - High Fibre No Added Sugar - 460g**Nestlé**£2.78**171 rev4y ago](https://www.amazon.co.uk/dp/B09Y23BTWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g**Nestlé**£2.95**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0D844T6V3) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg**Nestlé**£3.70**4.7★**— 7%**](https://www.amazon.co.uk/dp/B01K8TAHNM) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g**Shreddies**£2.81**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0B29LX69N) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g**Nestlé**£2.97**4.7★**— 6%**](https://www.amazon.co.uk/dp/B0D848ZFMW) [**Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 460g**Nestlé**£2.73**4.6★**▼ 27%**](https://www.amazon.co.uk/dp/B08SXJLTW8)
**~~View all trending →~~**
## **What buyers say about shreddies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**39%
*“Good value for money”*
**Quality-Overall**20%
*“Great product very pleased with purchase”*
**Taste-Overall**11%
*“Good cereal”*
**Health Benefits-Overall**9%
*“Good for morning breakfast”*
**Nutritional Content**7%
*“They're tasty, healthy and a source of fibre”*
**Size-Overall**5%
*“Nice big box”*
**Flavor**5%
*“lovely flavour and a real treat”*
**Correct Contents**2%
*“Great big box deliscious”*
**Crispiness**1%
*“The crunchy wheat squares have that familiar, satisfying texture, and they stay crunchy in milk long enough to actually enjoy the bowl without it turning soggy straight away for those who do not like it soggy”*
**Texture/Consistency-Overall**1%
*“satisfying texture”*
### **What buyers complain about **
**Powdered/Crumbled**100%
*“Shreddies”*
## **Common questions**
- **Is shreddies profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 6 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the shreddies niche?**
- 2 brands and 39 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shreddies?**
- Top complaints mined from reviews: Powdered/Crumbled. The return rate is 0.0%.
- **What does it cost to enter the shreddies niche?**
- Listings span £2.73–£3.70; the average listing price is £2.99 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.
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