---
title: "Shots — £381K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shots"
last_updated: "2026-07-31T12:37:28.573Z"
locale: en
meta:
description: "Niche score 43/100 · £381K/yr market · 302K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £381K/yr market · 302K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shots — £381K/yr Amazon UK Niche (2026) - Flapen"
---
# **shots**
**Skip it**
Prices mostly outside the sweet spot ($6.31–$15.48) — this niche doesn't clear our bar today.
Market size 55Growth 28Conversion 93Competition 15Returns 97Price range 5Avg price 42Brand share 18Review moat 65Quality gap 14
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****914.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£381K**
£381K/yr · 302K searches
**Avg price**
**Okay****£10.98**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£6.31–£15.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shots is a £381K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shots market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£329K–£439K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**93%**
Top 20: 93%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Tequila Rose80% - --7% - Topline7% - Blue Tree4% - BEAMS INTERNATIONAL2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/shots/trend)
## **Top shots search terms**
- **tequila rose**237K/yr+7.3%8.4% conv. - **tequila rose gift set**43K/yr-46.1%4.5% conv. - **tequila rose 1l**7K/yr+24.5%11.2% conv. - **taquillas rose**4K/yr-1.0%5.0% conv. - **rose tequila**4K/yr+2.7%5.1% conv. - **tequila rose shot glasses**5K/yr-20.0%2.1% conv. - **tequilla rose**2K/yr+38.0%9.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/shots/search-terms)
## **Top shots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£76K30%£114K40%£153K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tequila Rose Strawberry Cream Liqueur 1L 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea**Tequila Rose**£15.48**4.8★655 rev](https://www.amazon.co.uk/dp/B06Y11JV7S) [2**Tequila Rose Strawberry Cream Liqueur 500ml**Tequila Rose**£9.21**4.8★3,998 rev](https://www.amazon.co.uk/dp/B01MR9JA8Q) [3**Tequila Rose Strawberry Cream Liqueur 70cl 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea**Tequila Rose**£13.28**4.8★2,742 rev](https://www.amazon.co.uk/dp/B0058V5Z1K) [4**Tequila Rose Strawberry Cream Liqueur Mini Tequila 5clx10 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea**Tequila Rose**£11.12**4.8★239 rev](https://www.amazon.co.uk/dp/B0BJ96GNTB) [5**Tequila Rose 1L**--**£14.32**5.0★2 rev](https://www.amazon.co.uk/dp/B00FMUTFQI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea**Tequila Rose**£8.15**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQHWW5XJ) [**Tequila Rose 1L**--**£14.32**2 rev1y ago](https://www.amazon.co.uk/dp/B00FMUTFQI) [**Tequila Rose Gift Set Strawberry Cream 2 x 5 cl 2 Shot Glasses**BEAMS INTERNATIONAL**£8.95**89 rev1y ago](https://www.amazon.co.uk/dp/B0DK5H2583) [**Tequila Rose Gift Set - Strawberry Cream Liqueur 2 x 5cl Miniature with 2 x Shots Glasses. Gift set to enjoy and drink in style.**Blue Tree**£6.31**339 rev2y ago](https://www.amazon.co.uk/dp/B0D22RCP5V) [**Tequila Rose Gift Set for Couple Gifts - Cream Liqueur 2x4.9cl Miniature Alcohol Bottles Shot Glasses & 2 Strawberry Cream Lindt Chocolate Truffles. Birthday Gifts for Women Christmas Gifts**Topline**£12.02**167 rev2y ago](https://www.amazon.co.uk/dp/B0CN2PY6WV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tequila Rose 1L**--**£14.32**5.0★**▲ 565%**](https://www.amazon.co.uk/dp/B00FMUTFQI) [**Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea**Tequila Rose**£8.15**4.6★**▲ 439%**](https://www.amazon.co.uk/dp/B0GQHWW5XJ) [**Tequila Rose Strawberry Cream Liqueur 70cl 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea**Tequila Rose**£13.28**4.8★**▲ 21%**](https://www.amazon.co.uk/dp/B0058V5Z1K) [**Tequila Rose Strawberry Cream Liqueur 1L 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea**Tequila Rose**£15.48**4.8★**— 7%**](https://www.amazon.co.uk/dp/B06Y11JV7S) [**Tequila Rose Gift Set for Couple Gifts - Cream Liqueur 2x4.9cl Miniature Alcohol Bottles Shot Glasses & 2 Strawberry Cream Lindt Chocolate Truffles. Birthday Gifts for Women Christmas Gifts**Topline**£12.02**4.6★**— 9%**](https://www.amazon.co.uk/dp/B0CN2PY6WV)
**~~View all trending →~~**
## **What buyers say about shots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**28%
*“Gifts”*
**Alcohol Flavor**18%
*“Alcohol”*
**Taste-Overall**18%
*“Lovely treat”*
**Value For Money**15%
*“the price was great”*
**Flavor**5%
*“Strong flavour of rose Creamy consistency”*
**Quality-Overall**4%
*“Quality”*
**Advertised Vs Actual Product**3%
*“As described”*
**Size-Overall**1%
*“Great size for carryiing out and about and sharing these mini bottles amongst friends”*
**Portability**1%
*“Perfect portable shots”*
**Ease Of Use**1%
*“Easy to drink”*
### **What buyers complain about **
**Value For Money**40%
*“Not worth £17.99”*
**Taste-Overall**30%
*“Tastes chemically”*
**Smell**10%
*“I think it smells like nail polish”*
**Size-Overall**10%
*“Slightly short on the order”*
## **Common questions**
- **Is shots profitable to sell on Amazon United Kingdom?**
- The niche generates £381K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the shots niche?**
- 4 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in shots?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Smell. The return rate is 0.6%.
- **When does demand for shots peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the shots niche?**
- Listings span £6.31–£15.48; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.
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