[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-shortbread":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":221,"demand":226,"seasonality":541,"brandShare":554,"products":576,"feedback":816,"searchTerms":954,"related":1003,"lastUpdated":166},"3003a2564be8217c75543c16230ebf65","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":161,"primePct":181,"oosRate":182},586229,765612,1.8904,-0.0365,0.095,0.497,0.8865,4.44,1340,8.06,1.2,29.25,31,100000,0.2258,0.0003,1,5,"shortbread","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fshortbread","Bakery","2026-07-23T19:13:57.234806+00:00",13,21,55,[],74,0,80000,1500,2000,644800,806000,54,161,0.8777,0.9677,0.0558,{"score":169,"verdict":184,"components":185},"watch",[186,191,194,198,201,204,207,211,214,217],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",64,0.15,586229.11,{"key":192,"score":193,"weight":189,"raw":148},"growth",23,{"key":195,"score":196,"weight":197,"raw":149},"conversion",85,0.1,{"key":199,"score":200,"weight":189,"raw":150},"competition",59,{"key":202,"score":203,"weight":197,"raw":151},"brandShare",27,{"key":205,"score":206,"weight":197,"raw":152},"qualityGap",52,{"key":208,"score":178,"weight":209,"raw":210},"reviewMoat",0.05,1340.19,{"key":212,"score":213,"weight":197,"raw":160},"returns",100,{"key":215,"score":216,"weight":209,"raw":154},"avgPrice",22,{"key":218,"score":219,"weight":209,"raw":220},"priceRange",51,0.5080213903743316,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.36,12.12,0.0064,27606,{"points":227,"droppedPartialWeek":540},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528,531,534,537],{"week":229,"volume":230},"2024-07-28",6810,{"week":232,"volume":233},"2024-08-04",6024,{"week":235,"volume":236},"2024-08-11",6703,{"week":238,"volume":239},"2024-08-18",7160,{"week":241,"volume":242},"2024-08-25",7235,{"week":244,"volume":245},"2024-09-01",7277,{"week":247,"volume":248},"2024-09-08",7225,{"week":250,"volume":251},"2024-09-15",7383,{"week":253,"volume":254},"2024-09-22",7544,{"week":256,"volume":257},"2024-09-29",7681,{"week":259,"volume":260},"2024-10-06",8834,{"week":262,"volume":263},"2024-10-13",11763,{"week":265,"volume":266},"2024-10-20",9885,{"week":268,"volume":269},"2024-10-27",9951,{"week":271,"volume":272},"2024-11-03",10085,{"week":274,"volume":275},"2024-11-10",11990,{"week":277,"volume":278},"2024-11-17",13976,{"week":280,"volume":281},"2024-11-24",18651,{"week":283,"volume":284},"2024-12-01",25096,{"week":286,"volume":287},"2024-12-08",28319,{"week":289,"volume":290},"2024-12-15",32906,{"week":292,"volume":293},"2024-12-22",42769,{"week":295,"volume":296},"2024-12-29",15548,{"week":298,"volume":299},"2025-01-05",8383,{"week":301,"volume":302},"2025-01-12",8531,{"week":304,"volume":305},"2025-01-19",8683,{"week":307,"volume":308},"2025-01-26",8463,{"week":310,"volume":311},"2025-02-02",7939,{"week":313,"volume":314},"2025-02-09",7734,{"week":316,"volume":317},"2025-02-16",8138,{"week":319,"volume":320},"2025-02-23",6869,{"week":322,"volume":323},"2025-03-02",7316,{"week":325,"volume":326},"2025-03-09",6598,{"week":328,"volume":329},"2025-03-16",6450,{"week":331,"volume":332},"2025-03-23",6873,{"week":334,"volume":335},"2025-03-30",8993,{"week":337,"volume":338},"2025-04-06",6378,{"week":340,"volume":341},"2025-04-13",6056,{"week":343,"volume":344},"2025-04-20",6537,{"week":346,"volume":347},"2025-04-27",5022,{"week":349,"volume":350},"2025-05-04",5357,{"week":352,"volume":353},"2025-05-11",5893,{"week":355,"volume":356},"2025-05-18",5890,{"week":358,"volume":359},"2025-05-25",6326,{"week":361,"volume":362},"2025-06-01",6909,{"week":364,"volume":365},"2025-06-08",7761,{"week":367,"volume":368},"2025-06-15",10817,{"week":370,"volume":371},"2025-06-22",5646,{"week":373,"volume":374},"2025-06-29",6610,{"week":376,"volume":377},"2025-07-06",6401,{"week":379,"volume":380},"2025-07-13",8261,{"week":382,"volume":383},"2025-07-20",7660,{"week":385,"volume":386},"2025-07-27",6286,{"week":388,"volume":389},"2025-08-03",5550,{"week":391,"volume":392},"2025-08-10",8018,{"week":394,"volume":395},"2025-08-17",7931,{"week":397,"volume":398},"2025-08-24",7750,{"week":400,"volume":401},"2025-08-31",7824,{"week":403,"volume":404},"2025-09-07",8253,{"week":406,"volume":407},"2025-09-14",8146,{"week":409,"volume":410},"2025-09-21",8773,{"week":412,"volume":413},"2025-09-28",9252,{"week":415,"volume":416},"2025-10-05",10077,{"week":418,"volume":419},"2025-10-12",11494,{"week":421,"volume":422},"2025-10-19",10834,{"week":424,"volume":425},"2025-10-26",11029,{"week":427,"volume":428},"2025-11-02",14318,{"week":430,"volume":431},"2025-11-09",16029,{"week":433,"volume":434},"2025-11-16",20420,{"week":436,"volume":437},"2025-11-23",27321,{"week":439,"volume":440},"2025-11-30",35473,{"week":442,"volume":443},"2025-12-07",43793,{"week":445,"volume":446},"2025-12-14",53960,{"week":448,"volume":449},"2025-12-21",71998,{"week":451,"volume":452},"2025-12-28",34382,{"week":454,"volume":455},"2026-01-04",11514,{"week":457,"volume":458},"2026-01-11",11827,{"week":460,"volume":461},"2026-01-18",11380,{"week":463,"volume":464},"2026-01-25",12099,{"week":466,"volume":467},"2026-02-01",11451,{"week":469,"volume":470},"2026-02-08",10980,{"week":472,"volume":473},"2026-02-15",12055,{"week":475,"volume":476},"2026-02-22",10580,{"week":478,"volume":479},"2026-03-01",10263,{"week":481,"volume":482},"2026-03-08",11056,{"week":484,"volume":485},"2026-03-15",14452,{"week":487,"volume":488},"2026-03-22",9582,{"week":490,"volume":491},"2026-03-29",9463,{"week":493,"volume":494},"2026-04-05",9962,{"week":496,"volume":497},"2026-04-12",7762,{"week":499,"volume":500},"2026-04-19",8693,{"week":502,"volume":503},"2026-04-26",8348,{"week":505,"volume":506},"2026-05-03",8668,{"week":508,"volume":509},"2026-05-10",9305,{"week":511,"volume":512},"2026-05-17",10137,{"week":514,"volume":515},"2026-05-24",9298,{"week":517,"volume":518},"2026-05-31",7561,{"week":520,"volume":521},"2026-06-07",10172,{"week":523,"volume":524},"2026-06-14",11891,{"week":526,"volume":527},"2026-06-21",17516,{"week":529,"volume":530},"2026-06-28",9658,{"week":532,"volume":533},"2026-07-05",9632,{"week":535,"volume":536},"2026-07-12",9781,{"week":538,"volume":539},"2026-07-19",10336,false,[542,543,544,545,546,547,548,549,550,551,552,553],0.8320711087475725,0.779253934263027,0.7493248879033777,0.6044860807095681,0.625813675427411,0.7954010884587742,0.6704201031621299,0.5870403871419981,0.6541529255209237,0.8628005400263683,1.5387051431057568,3.1893864454225698,{"top":555,"otherBrandCount":574,"otherClickShare":575},[556,559,562,565,568,571],{"brand":557,"clickShare":558},"Walkers",0.6193000000000001,{"brand":560,"clickShare":561},"Morrisons",0.1061,{"brand":563,"clickShare":564},"Shortbread House of Edinburgh",0.0852,{"brand":566,"clickShare":567},"Paterson's",0.042499999999999996,{"brand":569,"clickShare":570},"Topline",0.0336,{"brand":572,"clickShare":573},"Dean's",0.02,7,0.09330000000000005,[577,588,597,606,615,626,635,646,656,664,674,684,694,703,711,723,733,744,754,765,774,782,793,805],{"asin":578,"title":579,"brand":557,"imageUrl":580,"price":581,"rating":582,"reviews":583,"clickShare90":584,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B07ZW6FD75","Walkers Shortbread Pure Butter Fingers Traditional Scottish Shortbread Biscuits 250g (12 Pieces)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31V9AymeSWL.jpg",3.08,4.6,7342,0.1718,0.176,"2015-12-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07ZW6FD75",{"asin":589,"title":590,"brand":557,"imageUrl":591,"price":167,"rating":582,"reviews":592,"clickShare90":593,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B01LTI9AJI","Walkers Shortbread Fingers Twin Pack Biscuits Traditional Pure Butter Scottish Biscuits 40g (24 x 2-Pack) Packaging May Vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zJCqO2nKL.jpg",7389,0.1135,0.1263,"2011-12-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01LTI9AJI",{"asin":598,"title":599,"brand":557,"imageUrl":600,"price":601,"rating":582,"reviews":583,"clickShare90":602,"clickShare360":603,"launchDate":604,"amazonUrl":605},"B0CWLT26VC","Walkers Shortbread Assortment Traditional AllButter Scottish Biscuits 160g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416+pXIWTkL.jpg",3.68,0.0963,0.094,"2024-02-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CWLT26VC",{"asin":607,"title":608,"brand":557,"imageUrl":609,"price":610,"rating":582,"reviews":583,"clickShare90":611,"clickShare360":612,"launchDate":613,"amazonUrl":614},"B004R9GJ3W","Walkers Shortbread Assortment Traditional Scottish Pure Butter Biscuits Gift Box 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LVIO2pSYL.jpg",9.04,0.0639,0.0886,"2012-08-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004R9GJ3W",{"asin":616,"title":617,"brand":563,"imageUrl":618,"price":619,"rating":620,"reviews":621,"clickShare90":622,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B0B7YDY2RR","Shortbread House of Edinburgh | Truly Handmade Shortbread Fingers | 170g box (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wR4zQjFcL.jpg",4.52,4.5,101,0.0515,0.0559,"2022-08-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B7YDY2RR",{"asin":627,"title":628,"brand":560,"imageUrl":629,"price":155,"rating":582,"reviews":630,"clickShare90":631,"clickShare360":632,"launchDate":633,"amazonUrl":634},"B07L6T5SJF","Morrisons Shortbread Fingers 210 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BQ8dYyEcS.jpg",1421,0.0475,0.0386,"2018-12-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07L6T5SJF",{"asin":636,"title":637,"brand":557,"imageUrl":638,"price":639,"rating":640,"reviews":641,"clickShare90":642,"clickShare360":643,"launchDate":644,"amazonUrl":645},"B01LZ1XI85","Walkers Shortbread Belgian Chocolate Chunk Biscuits Traditional Scottish Shortbread Recipe 150g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SqkI2jpuL.jpg",2.49,4.4,348,0.0358,0.0326,"2024-08-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01LZ1XI85",{"asin":647,"title":648,"brand":557,"imageUrl":649,"price":650,"rating":582,"reviews":651,"clickShare90":652,"clickShare360":653,"launchDate":654,"amazonUrl":655},"B0C2CHKPBL","Walkers Shortbread Twin Pack Assorted Biscuits Multipack with Golden Oat Belgian Chocolate Salted Caramel & Ginger Traditional Scottish Recipe 25g (100 x Twin Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-BsWmWU9L.jpg",18.05,220,0.0344,0.0414,"2023-04-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C2CHKPBL",{"asin":657,"title":658,"brand":569,"imageUrl":659,"price":660,"rating":620,"reviews":178,"clickShare90":570,"clickShare360":661,"launchDate":662,"amazonUrl":663},"B0FR8XM97L","Shortbread Biscuits Tin for Mens Gifts - To The Best Guy in The World Tin Filled with Scottish Shortbread Fingers 300g & Topline Card. Biscuits Gift Set for Husband or Dad Birthday Gifts Fathers Day","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nf92Z7Q6L.jpg",6.97,0.0062,"2025-09-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FR8XM97L",{"asin":665,"title":666,"brand":557,"imageUrl":667,"price":668,"rating":620,"reviews":669,"clickShare90":670,"clickShare360":671,"launchDate":672,"amazonUrl":673},"B004VJ9TFI","Walkers Shortbread Mini Fingers Bag Traditional Pure Butter Scottish Biscuits 125g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FJbjeWnOL.jpg",2.5,92,0.0281,0.025,"2024-08-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004VJ9TFI",{"asin":675,"title":676,"brand":557,"imageUrl":677,"price":678,"rating":640,"reviews":679,"clickShare90":680,"clickShare360":681,"launchDate":682,"amazonUrl":683},"B0FHBNLX98","Walkers Shortbread Assortment Tin Traditional Pure Butter Scottish Recipe 240g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nnN-KdmWL.jpg",10.11,3170,0.0262,0.0157,"2025-07-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FHBNLX98",{"asin":685,"title":686,"brand":566,"imageUrl":687,"price":688,"rating":640,"reviews":689,"clickShare90":690,"clickShare360":691,"launchDate":692,"amazonUrl":693},"B0B4WZ9NSW","Patersons Shortbread fingers 300g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LsdzS2shL.jpg",1.38,139,0.0236,0.0088,"2022-06-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B4WZ9NSW",{"asin":695,"title":696,"brand":563,"imageUrl":697,"price":698,"rating":699,"reviews":203,"clickShare90":690,"clickShare360":700,"launchDate":701,"amazonUrl":702},"B0D6C4BZ1G","Shortbread House of Edinburgh Clotted Cream Handmade Shortbread 140g Tin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SFPg-aA3L.jpg",7.88,4.8,0.0268,"2024-06-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6C4BZ1G",{"asin":704,"title":705,"brand":557,"imageUrl":706,"price":610,"rating":640,"reviews":679,"clickShare90":707,"clickShare360":708,"launchDate":709,"amazonUrl":710},"B005PUK0UK","Walkers Shortbread Rocking Scottie Keepsake Tin Traditional Pure Butter Scottish Recipe Biscuits Gift Pack 220g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41J1KkyinML.jpg",0.0227,0.038,"2012-08-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB005PUK0UK",{"asin":712,"title":713,"brand":714,"imageUrl":715,"price":716,"rating":717,"reviews":718,"clickShare90":719,"clickShare360":720,"launchDate":721,"amazonUrl":722},"B0DT4ZWMGL","Shortbread Rounds Biscuits Hamper (25 x 11g Packs) | All Butter Scottish Shortbread Biscuits | Great Gift for Birthdays Celebrations and Special Occasions | Delicious British Gift Set","House of Gifts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514YQx0fcxL.jpg",11.87,3.9,35,0.019,0.016,"2025-01-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DT4ZWMGL",{"asin":724,"title":725,"brand":566,"imageUrl":726,"price":727,"rating":582,"reviews":728,"clickShare90":729,"clickShare360":730,"launchDate":731,"amazonUrl":732},"B00E2TICI2","Patersons Clotted Cream Shortbread Fingers 300g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51VYCs3Wv-L.jpg",1.39,1068,0.0189,0.0331,"2013-09-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00E2TICI2",{"asin":734,"title":735,"brand":736,"imageUrl":737,"price":738,"rating":582,"reviews":739,"clickShare90":740,"clickShare360":741,"launchDate":742,"amazonUrl":743},"B0CN28FV2L","Walkers Shortbread Scottish Biscuit Assortment 900g Box Varities Biscuits with zamfoods nurtirion pack | 54 Cookies 6 Varieties & Handy Packs | Christmas Fathers & Mothers day gift (1 900g)","Zamfoods","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51gnuPIuoML.jpg",15.86,128,0.0188,0.0271,"2023-11-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CN28FV2L",{"asin":745,"title":746,"brand":560,"imageUrl":747,"price":748,"rating":620,"reviews":749,"clickShare90":750,"clickShare360":751,"launchDate":752,"amazonUrl":753},"B0D5D79R17","Morrisons The Best Belgian Milk Chocolate Shortbread 4 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C3D9JcnJL.jpg",2.31,210,0.0175,0.0158,"2024-05-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D5D79R17",{"asin":755,"title":756,"brand":560,"imageUrl":757,"price":758,"rating":759,"reviews":760,"clickShare90":761,"clickShare360":762,"launchDate":763,"amazonUrl":764},"B0GYP15LCR","Morrisons The Best All Butter Shortbread Fingers 165g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ogY61MdqL.jpg",2.69,4,2,0.017,0.0031,"2026-04-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GYP15LCR",{"asin":766,"title":767,"brand":557,"imageUrl":768,"price":758,"rating":640,"reviews":769,"clickShare90":770,"clickShare360":771,"launchDate":772,"amazonUrl":773},"B081QR4SWF","Walkers Shortbread Chocolate Chip Traditional Pure Butter Biscuits 175g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BdE05bnoL.jpg",276,0.0141,0.0128,"2019-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB081QR4SWF",{"asin":775,"title":776,"brand":560,"imageUrl":777,"price":778,"rating":640,"reviews":759,"clickShare90":779,"clickShare360":780,"launchDate":763,"amazonUrl":781},"B0GYP6GRBQ","Morrisons The Best All Butter Shortbread Rounds 175g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xRZXHwMBL.jpg",2.68,0.014,0.0026,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GYP6GRBQ",{"asin":783,"title":784,"brand":785,"imageUrl":786,"price":787,"rating":582,"reviews":788,"clickShare90":789,"clickShare360":790,"launchDate":791,"amazonUrl":792},"B0CS6W9T1C","Highland Speciality Privilege Shortbread Selection 400g - Luxury Scottish Shortbread - Traditional Christmas Biscuit Gift - Product of Scotland","Funtasy Gifts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518sJM3oS7L.jpg",6.38,208,0.0137,0.0183,"2024-01-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CS6W9T1C",{"asin":794,"title":795,"brand":796,"imageUrl":797,"price":798,"rating":799,"reviews":800,"clickShare90":801,"clickShare360":802,"launchDate":803,"amazonUrl":804},"B0D9S44KC5","Scottish Shortbread Assortment Bundle - with 3 x 200g Boxes Shortbread Biscuit - Crunchy Butter Biscuits - Ideal Cookies and Biscuits Gift Set","Asokobox","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WPcDjOThL.jpg",10,4.2,56,0.0129,0.011,"2024-07-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D9S44KC5",{"asin":806,"title":807,"brand":557,"imageUrl":808,"price":809,"rating":810,"reviews":811,"clickShare90":812,"clickShare360":813,"launchDate":814,"amazonUrl":815},"B0019VM5R0","Walkers Shortbread Chocolate Chip Biscuits Pure Butter Scottish Recipe 40g (Pack of 20)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yYwDpyLuL.jpg",12.85,4.3,400,0.0125,0.0108,"2011-11-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0019VM5R0",{"love":817,"hate":886,"returnReasons":952},[818,825,832,839,846,853,860,867,874,880],{"topic":819,"percentOfMentions":820,"verbatims":821},"Baking",0.24710000000000001,[822,823,824],"Very nice treat once in a while","Best biscuits ever","My favourite cookies",{"topic":826,"percentOfMentions":827,"verbatims":828},"Taste-Overall",0.225,[829,830,831],"Taste good","Delicious Biscuits","YUMMY BISCUITS",{"topic":833,"percentOfMentions":834,"verbatims":835},"Gifting Purpose",0.1069,[836,837,838],"Great for gifts","Really good gift","Lovely gift",{"topic":840,"percentOfMentions":841,"verbatims":842},"Value For Money",0.102,[843,844,845],"Value for money","Good value","Excellent value",{"topic":847,"percentOfMentions":848,"verbatims":849},"Quality-Overall",0.0731,[850,851,852],"It is a reliable","Great product","The tin itself looks nice",{"topic":854,"percentOfMentions":855,"verbatims":856},"Crispiness",0.0365,[857,858,859],"crisp without being overly crumbly","delicious crunchy biscuits seem like good quality products","They are super crunchy",{"topic":861,"percentOfMentions":862,"verbatims":863},"Flavor",0.026099999999999998,[864,865,866],"Genuine flavour","Absolutely delicious and buttery","Variety of flavours",{"topic":868,"percentOfMentions":869,"verbatims":870},"Freshness",0.0206,[871,872,873],"they were really fresh","which helps keep everything fresh","they are fresh tasting",{"topic":875,"percentOfMentions":720,"verbatims":876},"Texture\u002FConsistency-Overall",[877,878,879],"Its consistent, familiar, and exactly what youd expect from a Scottish shortbread tin gift set","fresh with a nice crumbly texture to them","has a nice texture",{"topic":881,"percentOfMentions":789,"verbatims":882},"Sweetness",[883,884,885],"The shortbread is sweet, crunchy and tasty","A sweet treat for a special guy","slightly sweet",[887,893,900,906,912,919,926,933,939,946],{"topic":840,"percentOfMentions":888,"verbatims":889},0.2323,[890,891,892],"Too expensive","Expensive","It is a bit pricey",{"topic":894,"percentOfMentions":895,"verbatims":896},"Size-Overall",0.08539999999999999,[897,898,899],"Shortbread","Small","small box",{"topic":826,"percentOfMentions":901,"verbatims":902},0.0707,[903,904,905],"Horrible biscuits","Supermarket shortbread isn't going to taste the same after you've eaten these simple","Bland, tasteless and wouldnt recommend",{"topic":881,"percentOfMentions":907,"verbatims":908},0.0616,[909,910,911],"Shortbread lacked sugar","These have too much sugar sprinkled on top","way too sweet",{"topic":913,"percentOfMentions":914,"verbatims":915},"Advertised Vs Actual Product",0.0338,[916,917,918],"I was disappointed as the biscuits don't look anything like the product photos","The main surprise is that the shortbread doesn't quite match the photographs on the listing","The biscuits just don't look the same as the images",{"topic":920,"percentOfMentions":921,"verbatims":922},"Thickness",0.024700000000000003,[923,924,925],"however they could of been double the thickness","the reality is thin fingers","whereas the actual biscuits arrive as thinner connected sections that need to be broken apart",{"topic":927,"percentOfMentions":928,"verbatims":929},"Ease Of Chewing\u002FSwallowing",0.0212,[930,931,932],"are a bit too hard to bite","it feels more like biting into a hard biscuit","However, it is thinner than typical shortbread, and it is harder to bite",{"topic":847,"percentOfMentions":934,"verbatims":935},0.0182,[936,937,938],"poor quality biscuits","Nice tin, cheap biscuits","not the best",{"topic":940,"percentOfMentions":941,"verbatims":942},"Chunk\u002FClump\u002FCollection",0.0152,[943,944,945],"put more chocolate chunks in to make it a chunky biscuit","Not chunky","The shortbreads did come kind of clumped together",{"topic":947,"percentOfMentions":948,"verbatims":949},"Oily\u002FGreasy",0.0121,[950,951],"it is not all-butter","but the fat is mostly palm oil",[953],{"reason":847,"pct":161},[955,959,964,969,974,979,984,989,994,999],{"term":163,"volume":956,"growthQoq":957,"conversionRate":958},288747,-0.121,0.0897,{"term":960,"volume":961,"growthQoq":962,"conversionRate":963},"shortbread biscuits",144808,-0.0553,0.0689,{"term":965,"volume":966,"growthQoq":967,"conversionRate":968},"walkers shortbread",102190,-0.0104,0.0529,{"term":970,"volume":971,"growthQoq":972,"conversionRate":973},"shortbread biscuits gift",94200,0.2854,0.0396,{"term":975,"volume":976,"growthQoq":977,"conversionRate":978},"walkers biscuits",27873,-0.1861,0.0493,{"term":980,"volume":981,"growthQoq":982,"conversionRate":983},"scottish shortbread",27019,0.0692,0.0506,{"term":985,"volume":986,"growthQoq":987,"conversionRate":988},"short bread",19002,0.5216,0.0697,{"term":990,"volume":991,"growthQoq":992,"conversionRate":993},"biscuits shortbread",8476,-0.015,0.061,{"term":995,"volume":996,"growthQoq":997,"conversionRate":998},"walkers shortbread fingers",6250,0.0695,0.0656,{"term":1000,"volume":1001,"growthQoq":1002,"conversionRate":643},"shortbread gift",8102,0.4339,[1004,1011,1016,1021,1026,1032],{"title":1005,"href":1006,"score":1007,"verdict":1008,"marketSize":1009,"growth90":1010},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":1012,"href":1013,"score":1007,"verdict":1008,"marketSize":1014,"growth90":1015},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":1017,"href":1018,"score":1007,"verdict":184,"marketSize":1019,"growth90":1020},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in",109047.98,0.7121,{"title":1022,"href":1023,"score":1007,"verdict":184,"marketSize":1024,"growth90":1025},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1027,"href":1028,"score":1029,"verdict":184,"marketSize":1030,"growth90":1031},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":1033,"href":1034,"score":1029,"verdict":184,"marketSize":1035,"growth90":1036},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]