---
title: "Shirataki Rice — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shirataki-rice"
last_updated: "2026-07-31T14:21:34.142Z"
locale: en
meta:
description: "Niche score 45/100 · £39K/yr market · 78K searches/yr · £11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £39K/yr market · 78K searches/yr · £11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shirataki Rice — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **shirataki rice**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 64Conversion 54Competition 16Returns 100Price range 23Avg price 42Brand share 5Review moat 62Quality gap 95
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+42.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,039.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.05**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.03–£19.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£39K**
£39K/yr · 78K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, shirataki rice is a £39K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shirataki rice market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£44K–£55K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- KETO SKINNY47% - Bulk20% - Eat Water13% - YUHO11% - Emma Basic7% - FabFinds2%
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — +42.1% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/shirataki-rice/trend)
## **Top shirataki rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat**KETO SKINNY**£12.06**4.0★385 rev](https://www.amazon.co.uk/dp/B0BRY6QX7R) [2**Bulk Diet Rice Konjac Pack of 6**Bulk**£4.71**3.8★1,180 rev](https://www.amazon.co.uk/dp/B0CZ49JKFB) [3**Eat Water Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Zero Sugar Gluten-Free Zero Crab Wheat-Free Vegan Ready to Cook Instant meal Plant-Based Rice Option**Eat Water**£10.54**3.8★250 rev](https://www.amazon.co.uk/dp/B07V6B6Z3Q) [4**YUHO Shirataki Konjac Rice 8 x 150 g Vegan Food Gluten-Free Rice**YUHO**£12.97**4.1★3,150 rev](https://www.amazon.co.uk/dp/B07SH73NVV) [5**Emma Basic - Shirataki Konjac Noodles 170g (Pack of 12) | Vegan | Gluten Free| Sugar Free | Fat Free | Zero Carbs | Healthy Pasta**Emma Basic**£13.53**4.3★2,106 rev](https://www.amazon.co.uk/dp/B08NFDD1BH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yumsu Skinny Konjac Rice 380g Low Calorie Keto Friendly Gluten Free Vegan Shirataki Rice Substitute Ready to Eat Healthy Meal Option Assorted Packs (Pack of 3)**FabFinds**£9.97**3 rev1y ago](https://www.amazon.co.uk/dp/B0FDKTLXN7) [**Nashi Shirataki Konjac Moyu Rice 190g (Pack of 16) - Odour Free Low Calorie (Only 8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative**KETO SKINNY**£19.12**385 rev1y ago](https://www.amazon.co.uk/dp/B0DG58TBX5) [**Bulk Diet Rice Konjac Pack of 6**Bulk**£4.71**1,180 rev2y ago](https://www.amazon.co.uk/dp/B0CZ49JKFB) [**Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat**KETO SKINNY**£12.06**385 rev3y ago](https://www.amazon.co.uk/dp/B0BRY6QX7R) [**Keto Skinny Shirataki Konjac Rice (5 x 270g) Organic Konjac Flour Zero Sugar Low Carb Low Calorie Fibre & Protein Gluten Free Vegan Keto & Paleo Friendly Ready to Eat Rice Alternative**KETO SKINNY**£11.84**158 rev5y ago](https://www.amazon.co.uk/dp/B099X895P8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulk Diet Rice Konjac Pack of 6**Bulk**£4.71**3.8★**▲ 76%**](https://www.amazon.co.uk/dp/B0CZ49JKFB) [**Emma Basic - Shirataki Konjac Noodles 170g (Pack of 12) | Vegan | Gluten Free| Sugar Free | Fat Free | Zero Carbs | Healthy Pasta**Emma Basic**£13.53**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B08NFDD1BH) [**Eat Water Keto Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Vegan Zero Carb Gluten-Free Fat & Sugar Free Vegan High Fibre Ready to Eat Paleo Diet**Eat Water**£10.57**4.0★**▲ 15%**](https://www.amazon.co.uk/dp/B085B7MCBQ) [**YUHO Shirataki Konjac Fettuccine 8 x 190 g Vegan Low Calorie Food Gluten Free Fat Free Keto Friendly Low Carbs Healthy Diet 53.61 Oz (1520 g)**YUHO**£15.21**4.4★**— 6%**](https://www.amazon.co.uk/dp/B07SH69Q1T) [**Eat Water Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Zero Sugar Gluten-Free Zero Crab Wheat-Free Vegan Ready to Cook Instant meal Plant-Based Rice Option**Eat Water**£10.54**3.8★**— 1%**](https://www.amazon.co.uk/dp/B07V6B6Z3Q)
**~~View all trending →~~**
## **What buyers say about shirataki rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**16%
*“It helps me manage my calories if i have to eat out lets say”*
**Taste-Overall**13%
*“Great neutral taste”*
**Quality-Overall**12%
*“Good quality”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Cooking Instructions**6%
*“It's worth the money I would buy it again I love it when I am making currys”*
**Value For Money**5%
*“Good value for money”*
**Texture/Consistency-Overall**5%
*“a reasonable texture rice”*
**Flavor**4%
*“Absorbs flavour really well”*
**Health Benefits-Overall**4%
*“Good for me as I am a diabetic”*
**Smell**4%
*“I didnt get any funky smell before or after rinsing”*
### **What buyers complain about **
**Taste-Overall**27%
*“it literally tastes like rice but more boring, I mean like rice isn't exactly a taste sensation”*
**Smell**11%
*“Smells fishy, so needs rinsing”*
**Value For Money**7%
*“A bit expensive”*
**Nutritional Content**7%
*“Totally gross and not worth the low calorie benefit”*
**Ease Of Chewing/Swallowing**3%
*“The only way I could get it down was by not chewing it”*
**Texture/Consistency-Overall**3%
*“Not even close taste or texture to rice”*
**Hard Feel**3%
*“Like hard little bullets that come out the same as they go in”*
**Flavor**2%
*“I find no fish taste”*
## **Common questions**
- **Is shirataki rice profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 11 tracked products. 90-day search growth is +42.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the shirataki rice niche?**
- 6 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in shirataki rice?**
- Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for shirataki rice peak?**
- Demand peaks in May; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the shirataki rice niche?**
- Listings span £1.03–£19.12; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)