---
title: "Shirataki Noodles — £153K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shirataki-noodles"
last_updated: "2026-07-31T11:50:44.336Z"
locale: en
meta:
description: "Niche score 50/100 · £153K/yr market · 224K searches/yr. Prices mostly outside the sweet spot ($2.04–$15.21) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £153K/yr market · 224K searches/yr. Prices mostly outside the sweet spot ($2.04–$15.21) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shirataki Noodles — £153K/yr Amazon UK Niche (2026) - Flapen"
---
# **shirataki noodles**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($2.04–$15.21) keeps it on the watch list.
Market size 33Growth 43Conversion 76Competition 29Returns 100Price range 2Avg price 29Brand share 32Review moat 72Quality gap 85
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****613.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£153K**
£153K/yr · 224K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.53**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.04–£15.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shirataki noodles is a £153K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shirataki noodles market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£143K–£191K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**10%**
- KETO SKINNY24% - Bulk20% - Yutaka19% - Emma Basic15% - EDE Group8% - BULK POWDERS5% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/shirataki-noodles/trend)
## **Top shirataki noodles search terms**
- **konjac noodles**88K/yr+8.4%8.2% conv. - **shirataki noodles**47K/yr+20.3%7.9% conv. - **konjac**36K/yr+4.7%3.5% conv. - **low calorie noodles**10K/yr+24.1%3.2% conv. - **skinny noodles**6K/yr+82.0%3.8% conv. - **tofu noodles**6K/yr+114.5%0.8% conv. - **keto noodles**8K/yr-13.3%4.8% conv. - **shirataki noodles uk**5K/yr+26.7%9.6% conv. - **zero carb noodles**4K/yr+20.1%3.7% conv. - **shirataki**4K/yr+13.6%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/shirataki-noodles/search-terms)
## **Top shirataki noodles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£15K15%£23K20%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka White Shirataki Noodles 170g (Pack of 12) | Authentic Japanese Konjac Noodles | Vegan Gluten-Free High in Fiber | Almost Zero Carbs & Calories | Ideal for Keto & Low-Carb Diets**Yutaka**£11.69**4.1★3,136 rev](https://www.amazon.co.uk/dp/B075QYRYP1) [2**Bulk Diet Udon Noodles Konjac Pack of 6**Bulk**£4.54**4.5★394 rev](https://www.amazon.co.uk/dp/B0DGLTXG84) [3**Emma Basic - Shirataki Konjac Noodles 170g (Pack of 12) | Vegan | Gluten Free| Sugar Free | Fat Free | Zero Carbs | Healthy Pasta**Emma Basic**£13.53**4.3★2,106 rev](https://www.amazon.co.uk/dp/B08NFDD1BH) [4**Nashi Konjac Shirataki Noodles 190g (Pack of 8) - Odor Free Low Calorie (8 Cal) Fat Free Konjac Vegan Keto & Gluten Free Glucomannan Noodles | High Fibre Low Carb Diet Friendly | Ready to Eat**KETO SKINNY**£11.70**4.2★218 rev](https://www.amazon.co.uk/dp/B0BRY4CNB3) [5**Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles (Pack 3 x 313g)**EDE Group**£6.72**3.5★3 rev](https://www.amazon.co.uk/dp/B0GXDZVWMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles (Pack 3 x 313g)**EDE Group**£6.72**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXDZVWMY) [**Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles**EDE Group**£9.82**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GW97KMM5) [**Yumsu Skinny Konjac Noodles 380g Low Calorie Low Carb Shirataki Noodles Gluten Free Vegan Keto Friendly Ready in 23 Minutes No Boil (3-Pack)**FabFinds**£9.99**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G26FJXCZ) [**Nashi Shirataki Konjac Udon Noodles 190g (Pack of 8) | Odour-Free Low Calorie Konjac Noodles | Vegan Keto & Gluten Free Udon | High Fibre Low Carb Noodle | Ready to Eat Shirataki Konjac Pasta**KETO SKINNY**£11.74**38 rev1y ago](https://www.amazon.co.uk/dp/B0DPCMCGBV) [**Bulk Diet Udon Noodles Konjac Pack of 6**Bulk**£4.54**394 rev1y ago](https://www.amazon.co.uk/dp/B0DGLTXG84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles (Pack 3 x 313g)**EDE Group**£6.72**3.5★**▲ 202%**](https://www.amazon.co.uk/dp/B0GXDZVWMY) [**Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles**EDE Group**£9.82**3.5★**▲ 188%**](https://www.amazon.co.uk/dp/B0GW97KMM5) [**Bulk Diet Noodles Konjac Pack of 6**Bulk**£4.81**4.1★**▲ 96%**](https://www.amazon.co.uk/dp/B0DGLS69LC) [**Yumsu Skinny Konjac Noodles 380g Low Calorie Low Carb Shirataki Noodles Gluten Free Vegan Keto Friendly Ready in 23 Minutes No Boil (3-Pack)**FabFinds**£9.99**5.0★**▲ 91%**](https://www.amazon.co.uk/dp/B0G26FJXCZ) [**Bulk Diet Udon Noodles Konjac Pack of 6**Bulk**£4.54**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B0DGLTXG84)
**~~View all trending →~~**
## **What buyers say about shirataki noodles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Great food”*
**Nutritional Content**16%
*“Great low carb option”*
**Quality-Overall**9%
*“Exactly what I expected - same quality as other brands”*
**Value For Money**7%
*“And its cheap:”*
**Texture/Consistency-Overall**6%
*“Interesting texture”*
**Flavor**4%
*“Absorbs flavour really well”*
**Ease Of Use**3%
*“Really easy to use”*
**Smell**3%
*“Doesnt smell too bad”*
**Cooking Instructions**3%
*“easy to cook”*
**Ease Of Chewing/Swallowing**2%
*“Very chewy, super easy to use, can go with type of veggies or meat/fish/tofu”*
### **What buyers complain about **
**Taste-Overall**22%
*“Absolutely tasteless”*
**Smell**15%
*“Not much smell”*
**Texture/Consistency-Overall**9%
*“feel more wet in texture”*
**Value For Money**6%
*“I just wish this could be cheaper for everyday consumption”*
**Quality-Overall**5%
*“the rice is not as good”*
**Stale/Rotten/Spoiled**3%
*“It's all slimy and uneatable”*
**Advertised Vs Actual Product**2%
*“Extremely misleading”*
**Flavor**2%
*“the rice is not as good”*
**Ease Of Chewing/Swallowing**1%
*“They have a strong Wheaty texture some people call al dente which is basically pasta that hasn't been fully cooked yet so it leaves a bit of a resistance on chew”*
**Cooking Instructions**1%
*“Impossible to cook”*
## **Common questions**
- **Is shirataki noodles profitable to sell on Amazon United Kingdom?**
- The niche generates £153K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shirataki noodles niche?**
- 10 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in shirataki noodles?**
- Top complaints mined from reviews: Taste-Overall, Smell, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for shirataki noodles peak?**
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the shirataki noodles niche?**
- Listings span £2.04–£15.21; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
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