---
title: "Sherry — £378K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sherry"
last_updated: "2026-07-31T12:37:22.975Z"
locale: en
meta:
description: "Niche score 41/100 · £378K/yr market · 242K searches/yr · £11.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £378K/yr market · 242K searches/yr · £11.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sherry — £378K/yr Amazon UK Niche (2026) - Flapen"
---
# **sherry**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 11Conversion 96Competition 13Returns 98Price range 23Avg price 50Brand share 0Review moat 72Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****601**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£378K**
£378K/yr · 242K searches
**Avg price**
**Good****£11.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£9.99–£16.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sherry is a £378K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sherry market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£359K–£479K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Harveys53% - Croft26% - Morrisons13% - Gonzalez Byass8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/sherry/trend)
## **Top sherry search terms**
- **sherry**130K/yr-20.9%8.6% conv. - **harveys bristol cream sherry 1 litre**32K/yr-35.2%18.0% conv. - **croft original sherry 1 litre**12K/yr-43.4%18.4% conv. - **dry sherry**8K/yr-31.8%5.1% conv. - **sherry 1 litre**15K/yr-51.2%13.3% conv. - **cream sherry**10K/yr-43.9%8.5% conv. - **harveys bristol cream sherry**9K/yr-27.7%14.8% conv. - **harveys bristol cream**7K/yr-22.9%10.4% conv. - **croft original sherry 1 litre offers**4K/yr-1.7%21.1% conv. - **harveys**3K/yr-23.6%7.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sherry/search-terms)
## **Top sherry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£57K30%£113K45%£170K60%£227K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry**Harveys**£10.86**4.8★2,025 rev](https://www.amazon.co.uk/dp/B01GFQ6O70) [2**Croft Original Pale Cream Sherry 1l**Croft**£10.84**4.8★192 rev](https://www.amazon.co.uk/dp/B0060MC9KG) [3**Morrisons Cream Sherry 1 Litre**Morrisons**£11.72**4.5★337 rev](https://www.amazon.co.uk/dp/B01AWI8PR4) [4**Harveys Bristol Cream Sherry 75cl | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% vol Sherry**Harveys**£10.67**4.7★1,592 rev](https://www.amazon.co.uk/dp/B0029Z30S8) [5**Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift**Gonzalez Byass**£9.99**4.6★505 rev](https://www.amazon.co.uk/dp/B001P4YY0C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry**Harveys**£10.86**2,025 rev10y ago](https://www.amazon.co.uk/dp/B01GFQ6O70) [**Croft Particular Amontillado Sherry 1l**Croft**£11.83**19 rev10y ago](https://www.amazon.co.uk/dp/B01BBX94AG) [**Morrisons Cream Sherry 1 Litre**Morrisons**£11.72**337 rev10y ago](https://www.amazon.co.uk/dp/B01AWI8PR4) [**Morrisons Amontillado Sherry 1l**Morrisons**£11.93**77 rev10y ago](https://www.amazon.co.uk/dp/B01AWI8R7C) [**Harveys Bristol Cream Sherry Wine**Harveys**£16.49**98 rev12y ago](https://www.amazon.co.uk/dp/B001P4UDZW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Croft Particular Amontillado Sherry 1l**Croft**£11.83**4.6★**▲ 120%**](https://www.amazon.co.uk/dp/B01BBX94AG) [**Morrisons Amontillado Sherry 1l**Morrisons**£11.93**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B01AWI8R7C) [**Morrisons Cream Sherry 1 Litre**Morrisons**£11.72**4.5★**▲ 57%**](https://www.amazon.co.uk/dp/B01AWI8PR4) [**Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry**Harveys**£10.86**4.8★**— 6%**](https://www.amazon.co.uk/dp/B01GFQ6O70) [**Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift**Gonzalez Byass**£9.99**4.6★**— 6%**](https://www.amazon.co.uk/dp/B001P4YY0C)
**~~View all trending →~~**
## **What buyers say about sherry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Yummy”*
**Flavor**27%
*“Delicate flavour”*
**Value For Money**27%
*“Cheapest price that I could find”*
**Alcohol Flavor**9%
*“This is the only sherry my wife will drink”*
**Quality-Overall**5%
*“Great product and has never let me down”*
**Sweetness**5%
*“Great sweet and rich product”*
### **What buyers complain about **
**Taste-Overall**100%
*“I expected some taste”*
## **Common questions**
- **Is sherry profitable to sell on Amazon United Kingdom?**
- The niche generates £378K/yr across 10 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sherry niche?**
- 4 brands and 41 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sherry?**
- Top complaints mined from reviews: Taste-Overall. The return rate is 0.3%.
- **When does demand for sherry peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the sherry niche?**
- Listings span £9.99–£16.49; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.
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