---
title: "Sharing Crisps — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sharing-crisps"
last_updated: "2026-07-31T12:34:50.906Z"
locale: en
meta:
description: "Niche score 51/100 · £104K/yr market · 198K searches/yr. Pricing outside the sweet spot ($2.81 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £104K/yr market · 198K searches/yr. Pricing outside the sweet spot ($2.81 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sharing Crisps — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **sharing crisps**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($2.81 avg) keeps it on the watch list.
Market size 26Growth 27Conversion 99Competition 68Returns 100Price range 33Avg price 8Brand share 21Review moat 80Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****392.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.16–£21.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£104K**
£104K/yr · 198K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.81**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sharing crisps is a £104K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sharing crisps market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£84K–£112K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **21%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**6%**
- Tyrrells54% - Walkers25% - Tyrrells Crisps6% - Sensations4% - JACOB'S3% - Doritos2% - Open — no brand owns it (5 brands, 6%)
## **Top sharing crisps search terms**
- **tyrrells crisps**76K/yr-0.6%15.6% conv. - **sharing crisps**65K/yr+13.4%11.9% conv. - **bugles**21K/yr-1.1%10.3% conv. - **tyrrells**16K/yr-33.2%13.4% conv. - **bugles crisps**11K/yr-13.7%1.5% conv. - **crisps sharing**6K/yr+19.5%15.4% conv. - **tyrells crisps**2K/yr+20.1%16.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sharing-crisps/search-terms)
## **Top sharing crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£13K16%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tyrrells Sweet Chilli & Red Pepper Sharing Crisps 150 g**Tyrrells**£1.57**4.6★669 rev](https://www.amazon.co.uk/dp/B07CZL51DG) [2**Walkers Bugles Southern Style BBQ Sharing Snacks Crisps 110g**Walkers**£1.50**4.6★1,018 rev](https://www.amazon.co.uk/dp/B06XRYK1L1) [3**Tyrrells Crisps MATURE CHEDDAR & CHIVE Crisps 150g Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)**Tyrrells**£1.51**4.5★191 rev](https://www.amazon.co.uk/dp/B01CUDK5CM) [4**Tyrrells Crisps Furrows SEA SALTED 150g Sharing Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)**Tyrrells**£1.55**4.6★153 rev](https://www.amazon.co.uk/dp/B07CZTJ2YH) [5**Tyrrells Crisps LIGHTLY SEA SALTED 150g Sharing Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)**Tyrrells**£1.60**4.6★388 rev](https://www.amazon.co.uk/dp/B01CUDK1OY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tyrrells Crisps SEA SALT & BLACK PEPPER Sharing Crisps 150g Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial flavour colours or MSG**Tyrrells**£1.78**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GR1162YZ) [**by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g**by Amazon**£1.16**217 rev10mo ago](https://www.amazon.co.uk/dp/B0F2FF7T9D) [**Tyrrells Roasted Chicken & Sage Sharing Crisps 150g**Tyrrells**£1.56**11 rev1y ago](https://www.amazon.co.uk/dp/B0F7RYV4T9) [**Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g**Sensations**£1.57**477 rev1y ago](https://www.amazon.co.uk/dp/B0DDL5XK1H) [**Morrisons The Best Thai Sweet Chilli 125g**Morrisons**£1.39**70 rev1y ago](https://www.amazon.co.uk/dp/B0DDL5CKH3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tyrrells Crisps SEA SALT & BLACK PEPPER Sharing Crisps 150g Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial flavour colours or MSG**Tyrrells**£1.78**3.8★**▲ 231%**](https://www.amazon.co.uk/dp/B0GR1162YZ) [**Tyrrells Roasted Chicken & Sage Sharing Crisps 150g**Tyrrells**£1.56**4.4★**▲ 183%**](https://www.amazon.co.uk/dp/B0F7RYV4T9) [**Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g**Walkers**£1.39**4.6★**▲ 112%**](https://www.amazon.co.uk/dp/B0845BGMYQ) [**Tyrrells Crisps Furrows SEA SALTED 150g Sharing Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)**Tyrrells**£1.55**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B07CZTJ2YH) [**Tyrrells English Hand-Cooked Veg Crisps Flavoured Vegetable Snack Suitable for Vegans 125g Mixed Root Veg**McCoys**£2.08**4.2★**▲ 53%**](https://www.amazon.co.uk/dp/B07C5S9TTW)
**~~View all trending →~~**
## **What buyers say about sharing crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**27%
*“Delicious and crunchy”*
**Taste-Overall**27%
*“The taste is nice and strong”*
**Value For Money**12%
*“Good price”*
**Flavor**11%
*“full of flavor”*
**Quality-Overall**6%
*“as good as in market”*
**Freshness**2%
*“The crisps stayed fresh”*
**Spiciness**2%
*“Nice with Chilli”*
**Salt Content**2%
*“Just the right amount of salt”*
**Advertised Vs Actual Product**1%
*“item as described tasty”*
**Size-Overall**1%
*“Bag size is good - lets be honest”*
### **What buyers complain about **
**Flavor**13%
*“sometimes the packet doesn't have enough flavouring and tastes oily”*
**Taste-Overall**11%
*“they will taste different”*
**Salt Content**10%
*“It does sometimes feel like it tastes far too salty however”*
**Powdered/Crumbled**7%
*“Delivered in crumbs”*
**Crispiness**7%
*“Qaulity of crisps is not good as compare to local bought pack”*
**Stale/Rotten/Spoiled**6%
*“Not Fresh”*
**Value For Money**4%
*“Too expensive”*
**Spiciness**4%
*“not as hot”*
**Sour**2%
*“turned it into this horrible sour cream taste”*
**Chunk/Clump/Collection**2%
*“Chips comes in small pieces”*
## **Common questions**
- **Is sharing crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sharing crisps niche?**
- 11 brands and 49 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in sharing crisps?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Salt Content. The return rate is 0.0%.
- **What does it cost to enter the sharing crisps niche?**
- Listings span £1.16–£21.88; the average listing price is £2.81 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.
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