---
title: "Trend — shaoxing rice wine - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shaoxing-rice-wine/trend"
last_updated: "2026-07-31T16:21:36.974Z"
locale: en
meta:
  description: "Niche score 40/100 · £125K/yr market · 134K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £125K/yr market · 134K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shaoxing rice wine - Flapen"
---

# **shaoxing rice wine**

**Skip it**

Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 11Conversion 83Competition 26Returns 99Price range 32Avg price 36Brand share 19Review moat 86Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****281.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.31**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.35–£20.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£125K**

£125K/yr · 134K searches

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-28.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")