---
title: "Shaoxing Rice Wine — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shaoxing-rice-wine"
last_updated: "2026-07-31T16:19:21.204Z"
locale: en
meta:
description: "Niche score 40/100 · £125K/yr market · 134K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £125K/yr market · 134K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shaoxing Rice Wine — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **shaoxing rice wine**
**Skip it**
Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 11Conversion 83Competition 26Returns 99Price range 32Avg price 36Brand share 19Review moat 86Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****281.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.31**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.35–£20.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£125K**
£125K/yr · 134K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, shaoxing rice wine is a £125K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaoxing rice wine market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£129K–£155K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#343**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**5%**
- Yutaka32% - Starry Mart27% - GOLDEN SWAN12% - Pagoda Brand12% - Let's Go Market10% - Wangzhihe3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/shaoxing-rice-wine/trend)
## **Top shaoxing rice wine search terms**
- **shaoxing wine**49K/yr-27.7%11.1% conv. - **shaoxing rice wine**23K/yr-21.7%11.3% conv. - **rice wine**23K/yr-32.8%8.4% conv. - **chinese cooking wine**12K/yr-20.7%8.6% conv. - **chinese rice wine**11K/yr-28.0%11.9% conv. - **shaoxing wine chinese cooking wine**5K/yr-32.1%12.7% conv. - **chinese wine**4K/yr-35.4%2.5% conv. - **chinese wine shaoxing**3K/yr-38.9%12.4% conv. - **shaoxing cooking wine**4K/yr-41.7%10.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/shaoxing-rice-wine/search-terms)
## **Top shaoxing rice wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka Shaoxing Rice Wine 150 ml | Authentic Cooking Wine | Rich Aromatic Flavor for Marinades Stir-Fries & Braised Dishes**Yutaka**£3.29**4.7★156 rev](https://www.amazon.co.uk/dp/B01C7B3RLS) [2**Pagoda Brand - Shaoxing Rice Wine (Hua Tiao) - 640ml 16% Alc./Vol | Hand Made | Cooking Wine**Pagoda Brand**£8.56**4.4★63 rev](https://www.amazon.co.uk/dp/B07GBRHTJ9) [3**Starry Shaoxing Wine (For Cooking Only) 700ml 14% Acl./ Vol (Pack of 2)**Starry Mart**£16.50**4.5★53 rev](https://www.amazon.co.uk/dp/B0BKWNX3NF) [4**Starry Shaoxing Wine (For Cooking Only) 700ml 14% AcL./ Vol**Let's Go Market**£11.16**4.6★358 rev](https://www.amazon.co.uk/dp/B08WJX7FZ4) [5**Golden Swan Shaoxing Cooking Condiment 500 ml Pack of 2**GOLDEN SWAN**£13.66**4.6★1,260 rev](https://www.amazon.co.uk/dp/B00TZT3ZF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Shaoxing Wine 150ml (Pack of 6) | Traditional Chinese Cooking Wine for Marinades Stir-Fries & Braises | Vegan-Friendly**Yutaka**£16.59**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CP9VTB) [**Pagoda Shaoxing Chinese Cooking Wine 15% Acl./Vol 640ml (Pack of 2) Traditional Rice Wine for Authentic Asian Cooking Stir-Fry Marinades & Sauces**Starry Mart**£18.39**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FP5QMLYF) [**Pagoda Brand Shaoxing Cooking Wine Chinese Rice Wine for Cooking 640ml Bottle 15% Alc./Vol Authentic Flavour Enhancer for Asian Cuisine**Starry Mart**£11.41**5 rev1y ago](https://www.amazon.co.uk/dp/B0FFTDDSDG) [**Wangzhihe Chinese Refined Yellow Cooking Wine 500ml Authentic Rice Wine for Stir-Fry Marinades Braising & Traditional Asian Cuisine**Starry Mart**£7.19**30 rev1y ago](https://www.amazon.co.uk/dp/B0DZCTVR74) [**Starry Shaoxing Wine (For Cooking Only) 5L 14% Acl./ Vol**Starry Mart**£20.88**54 rev1y ago](https://www.amazon.co.uk/dp/B0BNLQL4QP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pagoda Brand - Shaoxing Rice Wine (Hua Tiao) - 640ml 16% Alc./Vol | Hand Made | Cooking Wine**Pagoda Brand**£8.56**4.4★**▲ 114%**](https://www.amazon.co.uk/dp/B07GBRHTJ9) [**Yutaka Shaoxing Wine 150ml (Pack of 6) | Traditional Chinese Cooking Wine for Marinades Stir-Fries & Braises | Vegan-Friendly**Yutaka**£16.59**0.0★**▲ 100%**](https://www.amazon.co.uk/dp/B0G2CP9VTB) [**Starry Shaoxing Wine (For Cooking Only) 700ml 14% Acl./ Vol (Pack of 2)**Starry Mart**£16.50**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0BKWNX3NF) [**Golden Swan Shaoxing Cooking Condiment 500 ml Pack of 2**GOLDEN SWAN**£13.66**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B00TZT3ZF4) [**Pagoda Shaoxing Chinese Cooking Wine 15% Acl./Vol 640ml (Pack of 2) Traditional Rice Wine for Authentic Asian Cooking Stir-Fry Marinades & Sauces**Starry Mart**£18.39**5.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0FP5QMLYF)
**~~View all trending →~~**
## **What buyers say about shaoxing rice wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“My chinese dishes taste great”*
**Quality-Overall**25%
*“Overall, a reliable and authentic ingredient to have in the kitchen”*
**Value For Money**15%
*“Good value for money”*
**Advertised Vs Actual Product**8%
*“item as described -”*
**Flavor**7%
*“Great for adding flavors to dishes arrived on time”*
**Cooking Instructions**6%
*“Great for cooking”*
**Alcohol Flavor**3%
*“A versatile wine for cooking”*
**Ingredients-Overall**2%
*“Overall, a reliable and authentic ingredient to have in the kitchen”*
**Sweetness**2%
*“It has a slightly sweet, complex, savoury flavour”*
**Size-Overall**1%
*“The right size for 1 person”*
### **What buyers complain about **
**Value For Money**33%
*“Buy from the shops not worth the money for the size of bottle”*
**Smell**17%
*“Horrible chemical smell”*
**Advertised Vs Actual Product**17%
*“they do not match the product page”*
**Ingredients-Overall**11%
*“read the ingredients on the cheaper stuff”*
## **Common questions**
- **Is shaoxing rice wine profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the shaoxing rice wine niche?**
- 8 brands and 46 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in shaoxing rice wine?**
- Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for shaoxing rice wine peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the shaoxing rice wine niche?**
- Listings span £2.35–£20.88; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)