---
title: "Shades By Niko — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/shades-by-niko"
last_updated: "2026-07-31T19:34:17.856Z"
locale: en
meta:
description: "Niche score 45/100 · £31K/yr market · 105K searches/yr · £10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £31K/yr market · 105K searches/yr · £10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shades By Niko — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **shades by niko**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 18Conversion 37Competition 55Returns 97Price range 65Avg price 34Brand share 10Review moat 90Quality gap 94
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****207.41**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.92–£39.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.08**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£31K**
£31K/yr · 105K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, shades by niko is a £31K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shades by niko market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#234**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **36%**
- **Out of stock**
- **29.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 98%
**Open market**
**2%**
- Generic38% - Shades by Niko31% - NORTHERNSCAPE20% - Perfectmiaoxuan4% - KINBOS2% - Monmore Confectionery2% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — -13.1% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/shades-by-niko/trend)
## **Top shades by niko search terms**
- **shades by niko**81K/yr-14.8%2.9% conv. - **shades sweets**11K/yr+8.1%3.5% conv. - **niko**8K/yr-30.6%0.4% conv. - **shades by niko sweets**6K/yr-3.8%2.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/shades-by-niko/search-terms)
## **Top shades by niko products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shades by Niko Sour Ultimate Vibes 150g**Shades by Niko**£1.92**4.8★8 rev](https://www.amazon.co.uk/dp/B0FXYDC82J) [2**Shades by Niko Vegan Gummy Sweets 2 Pack Straight Up Strawberry + The Originals Halal Fruit Flavoured Candy 2 x 150g Pouches 300g**Generic**£7.31**3.5★3 rev](https://www.amazon.co.uk/dp/B0GQ59XYM8) [3**Shades by Niko The Originals 150g**Shades by Niko**£2.15**0.0★0 rev](https://www.amazon.co.uk/dp/B0FLF77Q8S) [4**Shades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal Bundle card**NORTHERNSCAPE**£6.08**3.7★7 rev](https://www.amazon.co.uk/dp/B0FL1B5DQ3) [5**2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets**Generic**£7.64**5.0★2 rev](https://www.amazon.co.uk/dp/B0H1HWLGZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal Bundle card**NORTHERNSCAPE**£6.08**7 rev1mo ago](https://www.amazon.co.uk/dp/B0FL1B5DQ3) [**Shades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal 2 Pack**NORTHERNSCAPE**£9.51**15 rev1mo ago](https://www.amazon.co.uk/dp/B0FFXZCKS4) [**Shades by Niko Vegan Gummy Sweets All 4 Flavours 4 Pack The Originals Tropical Blast Straight Up Strawberry & Sour Ultimate Vibes Halal Fruit Flavoured Candy 4 x 150g Pouches 600g**Generic**£9.97**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H2F4HM3Y) [**2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets**Generic**£7.64**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1HWLGZ3) [**Shades by Niko Vegan Gummy Sweets 2 Pack Straight Up Strawberry + The Originals Halal Fruit Flavoured Candy 2 x 150g Pouches 300g**Generic**£7.31**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ59XYM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shades by Niko Vegan Gummy Sweets All 4 Flavours 4 Pack The Originals Tropical Blast Straight Up Strawberry & Sour Ultimate Vibes Halal Fruit Flavoured Candy 4 x 150g Pouches 600g**Generic**£9.97**3.5★**▲ 366%**](https://www.amazon.co.uk/dp/B0H2F4HM3Y) [**2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets**Generic**£7.64**5.0★**▲ 365%**](https://www.amazon.co.uk/dp/B0H1HWLGZ3) [**ICECUBE AVENTO Polarized Sports Sunglasses - UV400 & Anti-Slip Lightweight for Driving Running & Golf - Unisex (BLK/Blue)**ICECUBE**£26.81**4.4★**▲ 364%**](https://www.amazon.co.uk/dp/B0C2P48NCR) [**BEACOOL Polarized Sports Sunglasses for Men Women Youth TAC Glasses UV400 Protection Cycling Running Driving Fishing Golf Motorcycle Baseball Black Pink**BEACOOL**£18.33**4.5★**▲ 363%**](https://www.amazon.co.uk/dp/B07QHW8PWB) [**Shades the Originals 3 pack By Niko Vegan Recipe Halal Bundle card**KINBOS**£9.15**0.0★**▲ 363%**](https://www.amazon.co.uk/dp/B0GZWDR28L)
**~~View all trending →~~**
## **What buyers say about shades by niko**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fit nicely on womans face”*
**Taste-Overall**15%
*“Great taste”*
**Sweetness**15%
*“Great sweets”*
**Quality-Overall**13%
*“They are really well made”*
**Exercise/Sports Suitability**11%
*“Great for running”*
**Shape/Style**8%
*“Classy”*
**Comfort-Overall**7%
*“they are comfy to wear for long periods”*
**Vegan/Organic**4%
*“Gluten free”*
**Weight Light**3%
*“They are lightweight”*
### **What buyers complain about **
**Value For Money**50%
*“far too expensive”*
**Taste-Overall**20%
*“Over rated not very nice taste”*
**Artificial Sweeteners**7%
*“the cherry ones do taste a bit overly artificial”*
### **Top return reasons **
**Size-Overall**47%
**Color**20%
**Quality-Overall**10%
**Advertised Vs Actual Product**7%
**Comfort-Overall**3%
**Scratch Resistance**3%
**Design-Overall**3%
**Shape/Style**3%
**Value For Money**3%
## **Common questions**
- **Is shades by niko profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 22 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the shades by niko niche?**
- 8 brands and 42 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in shades by niko?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Artificial Sweeteners. The return rate is 0.6%.
- **What does it cost to enter the shades by niko niche?**
- Listings span £1.92–£39.03; the average listing price is £10.08 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.
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